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Strategic Management Paper on Alibaba.Com

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Submitted By KimberlyTong
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Pages 6
TABLE OF CONTENTS
Executive Summary……………………………………… …………. 3
1. Company Background…………………………………………… 5
2. Research Design and Methodology……………………………… 8
2.1. Research Design………………………………………………………... 8
2.2. Scope and Limitation…………………………………………………... 9
3. Vision and mission…………………………………………….…..11
3.1. Vision statement and evaluation………………………...…………......12
3.2. Vision statement and evaluation……………………………….……....12
4. External Analysis…………………………………………….…...15
4.1. General Environment………………………………………….……....15
4.1.1. Economic Performance and Forecast………………………….....15
4.1.2. Social-cultural, Demographic Trends…………………………….19
4.1.3. Political, Governmental and Legal Aspects……………………...22
4.1.4. Technological Aspects………………………………………..…..24
4.2. Industry and Competitor Analysis……………………………….……25
4.3. The Competitive Profile Matrix (CPM)……………............................43
4.4. External Factor Evaluation (EFE) Matrix……………………………..71
4.5. Strategic Issues based on External Factors……………………………73
5. Company Analysis…………………………………………….....74
5.1. Internal Audit……………………………………………………..….74
5.2. Financial Audit………………………………………………………82
5.3. Production and Operation Audit…………………………………..…90
5.4. R&D Audit………………………………………………………..….96
5.5. 7S framework…………………………………………………….......97
5.6. Internal Factor Evaluation (IFE) Matrix…………………………....107
5.7. Strategic Issues based on Internal Factors……………………….…108
6. Strategy Formulation…………………………………………110
6.1. Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix...….110
6.2. Strategic Position and Action Evaluation (SPACE) Matrix……......113
6.3. Internal-External (IE) Matrix……………………………………....117
6.4. Grand Strategy Matrix………………………………………….….121
6.5. Summary of strategies…………………………………………......122
6.5.1. Quantitative Strategic Planning Matrix (QSPM)…………….122
7. Strategic objectives and recommended strategies………….128
7.1. Strategic

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