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Strategic Management Robin Hood

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Robin Hood – Case One

1. What is strategy? A strategy is formed from ideas, decisions, and actions that firms undertake to create and/or sustain competitive advantages and enable its success. Strategy directs firms towards their overall goals and objectives with both short-term and long-term perspectives.

2. What strategic problems does Robin Hood have? Robin is concerned with his band’s rapidly increasing growth, the decrease in revenues, rise in cost, and the state of his campaign. Robin must consider moving his operation, because Sherwood Forest may be too small. Another issue to address is what to do about the growing forces of the Sheriff. Robin also needs to consider his thoughts and come to a decision. Should he kill the sheriff? Should he join forces with the baron to free King Richard? Should he impose tax to increase revenues?

3. What is the role of the organizational leader as strategist and articulator of global goals? A leader must be proactive, anticipate change, and continuously improve the established strategies. He must lead the analysis, decision-making, and implementation of actions to create sustainable competitive advantages that lead to success. In Robin Hood’s case, he may need to change his organizational strategy. His strategy worked in that he was able to recruit many men from all over England, however with the rapid growth and unable to accommodate all of them in Sherwood Forest, Robin must reevaluate his strategy of “steal from the rich and give to the poor”.

4. What are some issues in this organization’s external environment? There is a lack of profits coming into the organization since the travelers that cross the forest have taken different routes. The lack of trained manpower is scarce and uneducated. The army has increased in numbers, and it has created a large encampment that

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