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Strategic Management Thai Ebook

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Submitted By FenderBM
Words 2387
Pages 10
สารบัญ
เรื่อง พื้นฐานการจัดการเชิงกลยุทธ์
........................................................................................1 เรื่อง ความได้เปรียบในการแข่งขัน .........................................................................................3
แหล่งที่มาของความได้เปรียบในการแข่งขัน
.................................................................................................3 การสร้างความได้เปรียบในการแข่งขัน หรือ Competitive Advantage ตามแนวคิดของ Michael E. Porter
.......4

เรื่อง ตําแหน่งการแข่งขัน ......................................................................................................6
การวางตําแหน่งบนพื้นฐานความหลากหลาย (Variety – based Positioning) ..................................................7 การวางตําแหน่งบนพื้นฐานความต้องการ (Need-based Positioning)
...........................................................7 การวางตําแหน่งตามพื้นฐานของการเข้าถึง (Access-based Positioning)
......................................................7

เรื่อง แบบจําลองการพัฒนากลยุทธ์ขององค์กร ........................................................................9
Industrial Organization Model
................................................................................................................9 Resource-based Model
........................................................................................................................11 สมรรถนะหลัก
............................................................................................................................14

เรื่อง ระดับของกลยุทธ์ (Level of Strategy)
.........................................................................18
กลยุทธ์ระดับกลุ่มบริษัท (Corporate-Level Strategy)
................................................................................18 กลยุทธ์การเติบโต (Growth Strategy)

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