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Strategic Management

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UNIKL BUSINESS SCHOOL
DEGREE IN ISLAMIC FINANCE

STRATEGIC MANAGEMENT

INDIVIDUAL ASSIGNMENT
FULL CASE WRITE UP ON KRAFT FOOD INC 2009
IF 111A

* MUHAMMAD HAZIM BIN ABDUL HALIM 62211114538 * MUHAMMAD IZZAT 'AIMAN BIN MOHD TAJUDIN 6221111 * ABDUL WAFIY BIN ABD KADIR 6221111 * MUHAMMAD HAZIM BIN AHMAD 6221111 * MUHAMMAD HARITH FAQURUDDIN BIN MOKHTAR 62211114101

SUBMIT TO: MADAM RAEMAH BINTI ABDULLAH HASHIM
ON 3 December 2015

Background of the Mali's Corner Mali's Corner is now well known to those Char Koay Teow lover in Kuala Lumpur. It is located at Jalan Malinja 2, Taman Bunga Raya, Setapak, Kuala Lumpur. It is near with Tunku Abdul Rahman University College and Army Camp Wardieburn, Setapak. The business has been successful and now they have another branch of Mali's Corner at No.9-1, Jalan Langkawi, Platinum Walk, Danau Kota. Mali's Corner Sdn Bhd has been established on 15 July 2008 and has been registered under Company Commission of Malaysia (SSM). Mali's Corner Restaurant Char Koay Teow started their business on 3rd Mei 2009 at Platinum Walk, Danau Kota, Kuala Lumpur. The owner of Mali's Corner Restaurant Char Koay Teow are Mr. Jamali Bin Saat and Puan Rodziah Binti Shafie. Looking at the good acceptance from customer toward their business, Mr. Jamali plan to expand their business and add more branch franchise and dream to establish the biggest empire of Malay restaurant in Malaysia. Other than that, they also received the best char koay teow in town award that showed their credibility in serving the fine and good quality char koay teow.

Mali's Corner Products Mali's Corner restaurant specialized in preparing char koay teow. The char koay teow comes with 3 sizes which are small plate, the big one and lastly the special one. The different between them are the size of prawn and also the number of the prawn.

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