...Riyadh, Saudi Arabia Cell: +966 59 9410000 / +966 59 2440161; Res: +2 01005400001 (Egypt) Email: ahmed.abdelalim@hotmail.com / abdelalim.ahmed@yahoo.com STRATEGIC MARKETING MANAGER / STRATEGY & BUSINESS PLANNING MANAGER Strong credentials in providing information and directions to promote organizational growth OBJECTIVE: Proactive decision maker, seeking to be a Senior Management Professional with a well established and globally reputed organization by utilizing the following strengths... ⇨ Possessing 12 years of expertise in marketing, strategic planning, business planning, commercial planning, project management, business process, performance management and team management. ⇨ Demonstrated exposure in Customer Relationship Management (CRM), Customer Service, Business Architecture, Governance Models, and eTOM & ITIL implementations. ⇨ Proficient in developing business cases, marketing plans, business proposals, governance models & frameworks, business plans and exploring new business management techniques and methodologies. ⇨ An efficient Team Leader, combining sound communication, interpersonal, mentoring, negotiating and problem solving skills with analytical & leadership capabilities to ensure operational excellence and strategic execution. Academics • Studying Strategic Marketing Management ‘‘Chartered Marketer’’ as part of the Continued Professional Development program (CPD) – United Kingdom, Chartered Institute of Marketing (in...
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...Implementation of Strategic Planning on Farm Businesses: Lessons from Danish projects Mogens Lund and Johannes Christensen Danish Research Institute of Food Economics Rolighedsvej 25 DK-1958 Frederiksberg (Copenhagen) The article contains a survey and review of the Danish projects directed the development and implementation of strategic management on farm firms. The aim of strategic management in agriculture, formulation and implementation of the long-term farm strategy and the functioning of research, consultancy and learning are the key issues addressed in the article Correspondent author: Mogens Lund, Danish Research Institute of Food Economics, Rolighedsvej 25, 1958 Frederiksberg (Copenhagen), Denmark. Email: mogens@foi.dk JEL Classification codes: Q12 & Q16 Keywords: Strategic management, farm firms, strategy formulation, strategy implementation, action research, strategic consultancy, learning 1. Introduction In the recent decades we have been working with the development and implementation of strategic planning in Danish agricultural research and consultancy. In this article we will evaluate the obtained experiences and draw some important lessons. The content of the article focus on the questions: • • • • What is the aim of strategic management in agriculture How to develop the vision and long-term strategy on business farms How to implement the formulated business strategy How can research assists in the development and implementation of strategic planning • How can...
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...Nikky Shah 1405106 Strategic Thinking for Managers 6340 The assignment is solely the work of Nikky Shah. All ideas and views of other people included or referred to are acknowledged and appropriately referenced Nikky Shah 1405106 Introduction The report aims to analyze and examine in detail the strategic thinking process for Mango Madness. The purpose of this report is to identify and recognize the apparent position of the organization, its motto and vision, assessing the internal and external factors, issues, opportunities and challenges. The report also identifies the desired future position of the business and also stresses on Critical success factors and key strategic issues. For precise and accurate investigation, data has been extracted mainly from the case study, Facebook fan page and other sources which have been stated in the appendix. The remainder of the report advises and recommends certain resolutions and techniques that may be valuable to the business and help it to progress towards its motto. CURRENT POSITION OF THE BUSINESS Mango madness started off as a small business offering smoothies at a local market in Henderson in 2009. They started off as a small business but had high hopes and a great potential for growth and improvement. Ever since, the business began operating regularly every week on a larger scale and started participating in more events and even night markets, they have received ongoing success leading the owners to restructure...
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...Self Evaluation of Values and Experience gained from undertaking this assignment Business strategists help a company's senior leadership improve internal processes in operating activities. They also review external factors, such as economic trends and demand levels, to determine potential sales of a product or service. Work Activities A business strategist develops data, prepares planning documents, researches assigned problems, and recommends appropriate solutions to senior management. He or she also gathers information on competitors' products and services, collects and reviews demographic data on potential customers and measures the effectiveness of marketing strategies in the short and long term. Tools, Technologies and Skill Set According to the career information experts, a business strategist uses desktop computers, analytical or scientific software and project management software when performing duties. She or he also must have good communication skills and effective decision-making aptitude. Introduction: Professional development plan is not a new concept, but it is becoming increasingly important. The continuing pace of change in materials science and engineering means that what we learned in our initial training courses soon becomes dated and irrelevant. It has been estimated that the half-life of technical knowledge is about seven years. Furthermore, the amount of knowledge - and the amount of information - continues to increase. Materials science and...
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...The aim of the six day workshop was to get the top brass of the Indian Railways to develop competencies and skills that focus on three objectives - developing strategic thinking, developing crossfunctional perspective, and managing complexity and uncertainty in their current roles. The course structure was geared to develop a general manager's perspective - decision making; develop understanding of own department's role within Indian Railways' overall goals; long-term thinking and planning; how to lead change, moving from ideas to implementation; financial evaluation of projects, etc. Participant Sanjay Gehlot, chief commercial manager, passenger services, Eastern Railways said, "This programme gave us a good idea of where we stand and where we are heading for. We acquired a theoretical framework as to what we should be aspiring for." He also pointed out a session that he found particularly interesting . "It was about how in order to have happy customers you must first have happy employees, and that employee orientation is equally important as customer orientation ," he said. The workshop comprised sessions like one on operations and supply chain/IT strategies mentored by Medini Singh, customer focussed marketing strategy by Nirmal Gupta, leadership and change management by S Ramnarayan, and finally a session on strategic thinking and implementation by Atul Nerkar. All the...
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...in the last chapter of his novel is that “Most managers seem to feel that training employees is a job that should be left to others, perhaps to training specialist”. (Grove, p.222) When all along throughout each chapter he stresses his key ideology that, “The output of a manager is the output of the organizational units under his or her supervision or influence”. (Grove. 1983) As Grove implies in his mantra throughout the chapters, the way to accomplish proper leveraged output is through raising the individual performance of subordinates by increasing motivation while also increasing individual capabilities of subordinates through proper training. In my opinion I believe Grove hits the nail dead on the head in regards to why training is the boss’s job. The “training specialist” that Grove implies mangers believe ought to train subordinates, are the managers and peers of the organization themselves. Grove advocates managerial leverage is the upmost important aspect of a productive managers arsenal of tools to employ and furthermore, training is one of the highest leverage activities a manager can and should implement in order to achieve such outcomes. By properly training subordinates with skills in strategic planning, constructive confrontation and problem solving. Employees throughout the workforce can become suitable role models and potentially have an exponential influence on company growth and dynamic. As a manager or superior to a subordinate or group of subordinates...
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...Scenario I When implementing a specific communication channel, I would recommend downward communication. Downward communication is most effectively used by group leaders and managers communicating with an employee assigned goals, provide job instructions, and also points out problems that need attention. This communication channel can help the marketing manager be more efficient in setting strategic goals with the team members. It can also get her team motivated by her leadership and wisdom as she relates in detail the task at hand. To convey my strategy to the Vice President of Operations, I would use the upward communication channel. Upward communication is the best choice in the marketing manager situation. This type of communication is used to provide feedback to higher- up’s to inform them of progress towards goals, and relay current problems. For this scenario it would effectively help the marketing manager convey updates on the task that was set fourth. By using key headlines and phrases, the Vice President of Operations could better understand the progress of the team and implement changes if needed. Scenario II The communication channel that the manager of the travel agency should utilize is oral communication. Oral communication deals with either face to face or phone communication. .The manager can make an emergency phone call to the IT group and they can walk her through issue with the password and expiration issue. Scenario III Implementing the face to face...
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...Name-Desmond P. Williams DSI-D013889997 HR587 March 12, 2011 ASSESSING CHANGE MANAGERS’ IMAGES Introduction This exercise was carried out to assess change managers’ images. The work so far gives an in depth discussion on the actions of two change managers as they relate to the six images of change. In this regard two change managers were interviewed and both of them are in the retail business entity. For convenience, they are labeled as Change manager A and B of A and B companies respectively. The responses of both change managers were compared and contrasted to make this assessment. Based on the responses of the mangers in question it was clearly evident that they were using the images unconsciously. The actions and approaches they adopted to augment change in their respective organizations show that they were implementing change influenced by the images. The company of Manager A is a well established business on a larger scale unlike that of Manger B which is a small grocery store. In the interviews both managers told their stories regarding change in their respective organizations. In the case of Manager A, he said it was a kind of transformational change that took place in his organization. There is a policy of the Home office to transform all its retail stores to supercenters based on the performance these stores in terms of profit-making and meeting the demands of the customers .In addition,he pointed out that the store was doing well in business ,consequently...
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...Having served in sales and operational leadership roles for the past 8 years with continued success in meeting business/operational goals, I can make a valuable contribution to your organisation’s future projects and initiatives. I am aware of your products and familiar with your new line of [show you know something about what the organisation does] and believe that I can assist with increasing sales in the area of [again, show you know what they do]. [Sell yourself. Point out why you would be best for the role. Use examples/or use as a guide your current or most recent position. Provide detailed summary of the role’s key responsibilities and accountabilities]. [Example only]What I bring to this position is a combination of team leadership, strategic planning, and business development skills that I have leveraged to meet and exceed expectations. I have analysed core operational/business functions and implemented the most appropriate solutions to drive continual business growth. I have demonstrated proficiency in all core office administration functions, including document preparation, internal/external communications. I can manage the office environment without supervision, juggle...
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...Performance appraisal system: Name: Institution: Performance appraisal is a human resource management practice, which has attracted a lot of attention from scholars and practitioners. It refers to the process by which a person’s job performance in an organization is scrutinized and evaluated. The reason for the implementation of performance appraisal is accomplish the goals and objectives of a firm. Performance appraisal has become part of a more strategic approach in integrating human resource activities to a company. Today, it has increasingly become a major focus in business and every organization. The system is crucial to the performance management and it directly reflects the strategic plan of an organization. The focus of PA is on an individual and not the performance of a team and this has made it to unpopular with workers in different fields. There are two types of performance appraisal, informal approach and formal approach; this paper will look at the later with respect to AMACO insurance company. The company taken for research was AMACO insurance. The company is based in Nairobi but has branches all over Kenya. The first process in which the company’s appraisal system is carried out is establishing performance criteria. The most common appraisal criteria in the company are goal achievement, behavior, traits, competencies, and improvement potential the company carefully selects each performance criteria because it pertains to achieving the company’s goals. Certain...
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...Case study: Warbings Office Systems Plc Background Warbings Office Systems is small but rapidly growing company, focusing on delivering and supplying office based products to a target market of small businesses in the U.K. and, increasingly, Europe. As the trend for homeworking continues much of their new business is in supplying office materials to individuals working from home. Currently offering some 18,000 different product lines in store and 39,000 via catalogue ordering, it intends to double its product turnover in the next three years by increasing its web-based ordering capabilities. With the marketing strapline ‘you need it we’ve got it’, Warbings aims to make office supply shopping as easy as possible for customers. Priding itself on being a ‘thoroughly modern company with old traditions,’ Warbings has used technology to evolve into a customer-focused business, striving to give each customer a ‘personal service second to none,’ with a variety of different, but easily accessible, ways of ordering and receiving products tailored to their individual needs. The more cynical of their staff occasionally reflect that the customers even dictate the lavatory breaks and bedtimes of the Warbings’ employees. Graffiti on one of the depot walls, that intriguingly reappears every time it is removed, says ‘you need it we bleed it’ and occasionally ‘Wosp stings’. The Warbings CEO is passionate about delivery and customer care and he is convinced that the way in which...
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...a firm engaged in retailing and financing motorcycle sales. He was the first employee recruited by the newly assigned manager of Santiago City branch. When Mr. Cortes was hired, the branch was only one week old. Within five years, the branch had a full complement of twenty persons including the branch manager, a cashier, a credit and collection supervisor, a sales supervisor, and a parts and service supervisor. Mr. Cortes record as salesclerk was commendable and the branch manager was considering him for promotion as sales supervisor. The salesclerk’s job consisted of entertaining inquiries from prospective customers. If a sale is made he prepares the various documents required including the deed of sale, invoice, and receipt. The sales supervisor, on the other hand, was responsible for overseeing the activities of the salesclerk, the utility boy, the driver, the records clerk, the documents clerk, and the stock clerk. Oftentimes, the sales supervisor had to leave office at 8:00 P.M. due to the requirements of the job. Mr. Cortes indicated to the branch manager that he was happy with his job as salesclerk and he did not aspire to have a bigger responsibility. The branch manager, however, was very insistent, and he informed Mr. Cortes that the following month, he would be replacing the current sales supervisor who was going to be promoted as branch manager and assigned to another area. Since the announcement of the impending promotion, Mr. Cortes’ behavior began to change...
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...The role of the financial manager has in maximizing shareholders value is key to the achieving the goals of the shareholders. The financial manager performs double duty working toward achieving profits for the company and optimizing the shareholders value. The flexibility of having the ability to hear viewpoints from different angles to achieve the goals of both the shareholders and the company’s manager. Today’s financial manager must have the skills and strength to evaluate and assess risks to help their company maintain a competitive edge. The responsible of the financial manager in maximizing shareholders and use real-time financial information to take advantage of the latest opportunity to capitalize on an investment. According to the text the financial managers works to achieve the goals of shareholders because shareholders are the owners of the company that employs the financial manager. This can give rise to conflict when a manager makes decision because of the needed to make decisions based on shareholders approval and what is best for the company ongoing success. Sometimes the goals of shareholders can tempt the financial manager to make unethical decision in managers attempt to maximize the goals of the shareholder value. Other times companies will have a disregard of shareholders values and not only disregard reducing expenses but foster an environment where financial abuse takes place from renting luxury cars to doing business at the most expensive...
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...and Annette Wattley-Davis, had extensive experience both with the Consulting Company and the automotive industry. Given the complexity of the project, and especially the urge for delivering concrete quantifiable results within relatively short 12 week engagement, it seemed as a sound strategic decision to enforce the consulting team with these high-profile experienced employees. The other three members, Ben Rohan, Maria Chen and Ramesh Patel, were the most critical part of the engagement. Of this group only one, Rohan, was a senior consultant with extensive prior experience in procurement and manufacturing. He also had been on three different engagements while with Deloitte. On the other hand, Maria and Ramesh did not have enough relevant experience, especially in client-facing situations. The three team members were supposed to do all the actual legwork in interacting with the client on daily basis, collecting and analyzing data, finding, presenting, and helping with the implementation of the solution to the client’s inventory problems. It is obvious that their outstanding academic credentials and technical skills were a great asset for the team, and given the right guidance from the senior managers they were capable of tackling the problem at hand. However, this did not happen. David Hendry was only nominally involved with the project and provided a very high-level oversight for the engagement. Due to his other very demanding responsibilities as a partner at Deloitte he was...
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...Case study: Warbings Office Systems Plc Background Warbings Office Systems is small but rapidly growing company, focusing on delivering and supplying office based products to a target market of small businesses in the U.K. and, increasingly, Europe. As the trend for homeworking continues much of their new business is in supplying office materials to individuals working from home. Currently offering some 18,000 different product lines in store and 39,000 via catalogue ordering, it intends to double its product turnover in the next three years by increasing its web-based ordering capabilities. With the marketing strapline ‘you need it we’ve got it’, Warbings aims to make office supply shopping as easy as possible for customers. Priding itself on being a ‘thoroughly modern company with old traditions,’ Warbings has used technology to evolve into a customer-focused business, striving to give each customer a ‘personal service second to none,’ with a variety of different, but easily accessible, ways of ordering and receiving products tailored to their individual needs. The more cynical of their staff occasionally reflect that the customers even dictate the lavatory breaks and bedtimes of the Warbings’ employees. Graffiti on one of the depot walls, that intriguingly reappears every time it is removed, says ‘you need it we bleed it’ and occasionally ‘Wosp stings’. The Warbings CEO is passionate about delivery and customer care and he is convinced that the way in which...
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