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Strategic Options

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Submitted By nikki37
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Strategicoptions | Internalconsistency | Externalconsistency | Feasibility | Competitiveadvantage | Option 1:Marketpenetration | * Consistent * Given the current strategic, operational and functional capabilities of ABL, it is evident that market penetration is highly consistent strategy. * Consistent with ABL’s key stakeholder requirements and strategic goals. * strong distribution channels and a highly automated warehousing and distribution systems, these systems will give the company an even greater advantage over its * competitors and provide solid base for continuing expansion. * its VMI system could respond quickly to change of customers’ demand * its bottling capacity could be used for its own manufacturing operations. * major manufacturing plant can process over one billion drinks per year * Using market data could enable responsiveness and flexibility | Consistent1, it is the second largestcompetitor in the broader nonalcoholicbeverage industry inAustralia, not far behind theleader.2, it has about 40% of thepackaged soft drink market inAustralia.3, there are still significantopportunities for growth in allnon-alcoholic beverages,Comparing with US.4, require achievement ofeconomies of scale - Theincreasing number ofacquisition will increasecompetition, as more and moreentities aim at reducing costand merging productionvolume. It should be furthernote that the biggestcompetitor will also be lookingsuch opportunities, andindustry rivalry will increase.Eventually, there will be adownward pressure on profitmargin overall.5, strong requirement inhealthy drink. | Yes1, effectively using its current strongcapabilities in external and internalaspects, it could still achieve benefit, | Yes1, market penetrationcould maintain itscompetitive advantagein innovation anddistribution, it couldcompel ABL continuallyimproving innovationability,

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