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Strategic Partnerships

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Submitted By Zimal
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SUPPLY CHAIN MANAGEMENT

RESEARCH PAPER ON
STRATEGIC PARTNERSHIPS IN SUPPLY CHAINS: PROS AND CONS

Abstract

Successful firms always set a benchmark to not only meet the customers’ satisfaction but also to step ahead from their competitors. In this benchmarking process, a strong integrated network among all the key partners is involved that in combination makes a supply chain process. The focus of this paper is on the favorable factors elaborating strategic partnerships in supply chain as well as the situations where companies prefer arm’s length relationship. Nowadays most of the companies and corporations try to get a competitive edge in the market and rely more on partnerships but there are some conditions where they prefer an arm’s length relationship. This paper illustrates the important factors about the issues regarding partnerships in supply chain management (SCM), the reason for selecting arm’s-length relationship and also the difference between the two. This study provides an overview for making correct and reliable decision regarding partnership.

Keywords: Supply chain management, Partnerships, Arm’s length relationship, Competitive edge.

1. Introduction

Different strategies have been adopted by various firms to maintain their competitive edge and also to not only survive but excel in today’s dynamic environment. Strategies adopted by the companies are set towards a particular goal that needs to be met. For a long lasting relationship with partners, it is important to smoothly run the internal business processes. To deliver the final product to the end consumers, a firm needs to focus on its entire Supply Chain Management (SCM) as a core competence. This also needs to maintain good interrelationship among information, material and all the business processes within the firm to create optimum value to the end user (Lambert, Cooper,

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