...Strategic Philanthropy Project By: Business & Society Supporting local communities through giving has been a cornerstone of Target’s business and is a belief that guides many of their decisions. Target has a long history of supporting the communities where they do business by giving 5 percent of their income each year, which adds up to more than $4 million each week. They also volunteer their time and talent and collaborate with like-minded organizations to build stronger, safer, and healthier communities. Target focuses their efforts programs that support education, environment, health & well-being, community safety, and volunteerism among others. (Target, 2013) Education Through education, Target believes every child should have the opportunity to reach his or her full potential. In 2010, Target announced that it plans to give $1 billion for education by the end of the 2015 fiscal year. A large portion of the money will help more U.S. children read proficiently by the end of the third grade, as well as on a path to graduation. Target has an abundance of education programs and partnerships that set students, teachers and schools up for success, from book donations to field trips, and free museum days to food pantries for families. Target focus is not only on giving to communities in the U.S., but also around worldwide. To strengthen those communities, Target launched the Target International Giving Program in 2002, supporting quality accessible education...
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...writing assignment I will try to evaluate this brands philanthropic activity and distinguish strategic philanthropy examples from not so strategic ones. First of all, I would like to mention few strategic philanthropy examples, which were mentioned in the book: * “Since 1992 we have been working with CARE International, a global humanitarian organization, to help alleviate poverty and create long-term solutions (such as sustainable community health services, primary education programs and village banking networks) in coffee-growing communities”. (p. 174) * “Starbucks staff also offered their creative talents to develop new brand identity and marketing materials – something that has helped raise the visibility of the organization”. (p. 168) In my opinion, those citations, quite well illustrating the strategic philanthropy in Starbucks company. First citation is about coffee-growing families who were supported by the Starbucks in order to provide them a highest-quality coffee in the world. In other words, Starbucks are investing in their quality of coffee. The second citation is also a good example how to advertise your brand and have free advertisement by offering for creative talents to develop new brand. In short conclusion, we could say that Starbucks are doing well in strategic philanthropy field. Simas Butkus E&P Also, I would like to mention some not so strategic philanthropy examples of Starbucks: * “The foundation is dedicated to improving the lives of young...
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...1. Introduction The purpose of this report is to provide management team an overall understanding of Philanthropy and its effect to Hit Hot company. By examining the costs and benefits of philanthropy, manager can decide whether it is relevant for this company or not. Hit Hot company is a Gym center, has 150 employees. It operates in Melbourne, Sydney, Brisbane and has its head quarter in Brisbane. 2. Overview of Philanthropy Philanthropy is voluntary activities, it could be an idea, event which benefit for social and humanity such as charity, volunteer social works or donating money for cancer research (Moore, 2009, p.1). Company can increase their image as well as show the social responsibility side of the firm. Philanthropy is used by most companies as a marketing strategy (Goozner, 1997). Moreover, philanthropy program is designed to create the significant impact to company, particularly make good relationship between company and community (Hoyt, 2003). Companies conduct philanthropy for several reasons, it could be personal benefit for managers, social responsibility or marketing strategy. Whatever the reason, engaging philanthropy is the best manner to integrate with society in order to build company value, culture and employee spirit (Vise, 2005). Philanthropic efforts also reflect wealth companies and strong management and give them a competitive advantage over other firms (Christina, 2005). 3. Relevance to Hit Hot company. In real business world, Hit Hot company...
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...Running Head: SOCIO-GEOGRAPHIC FACTORS Socio-geographic Factors [Name of thе writer] [Name of thе institution] Socio-geographic Factors Introduction Unitеd Way of America, based in Alexandria, Virginia, is а non-profit organization that works with thе 1,303 local Unitеd Way offices throughout thе country in а coalition of charitable organizations to pool efforts in fundraising аnd support. Thе focus of Unitеd Way is identifying аnd resolving pressing community issues, as well as making measurable changes in thе communities through partnerships with schools, government agencies, businesses, organized labor, financial institutions, community development corporations, voluntary аnd neighborhood associations, thе faith community, аnd others. Thе issues Unitеd Way offices focus on are determined locally because of thе diversity of thе communities served. Thе organization raises money in numerous ways; one way is through thе workplace, where employees can have automatic payroll deductions for Unitеd Way. Discussion Socio-geographic Factors Unitеd Way International has come а long way since thе dark days of 1992. That year, it nearly succumbed after losing much of its support in thе scandal surrounding charges of fraud аnd abuse by William Aramony, who presided over both Unitеd Way of America аnd Unitеd Way International. Today, thе charity, which seeks to spread thе Unitеd Way model of charitable fund raising abroad, has affiliates in 45 countries on six continents...
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...Writing Assignment #5 STRATEGIC PHILANTHROPY: CHOOSING THE BEST PHILANTHROPIC PROJECTS BACKGROUND The company where you work has become successful. Started by a motivated entrepreneur and his partner, your company now has just over 200 employees and is still growing. The owner wishes to support some kind of philanthropic program and asks you to conduct research and report back via email with your brief recommendation of TWO (2) POSSIBLE philanthropic programs/charities to support. He wants to present these two possibilities to the leadership team, and he wants WELL-ANALYZED options that the team can discuss. ASSIGNMENT—READ CAREFULLY, this has changed from the previous semester’s assignment: I. Your assignment is to investigate possible philanthropic organizations and projects that you think your company should support. II. Choose TWO (2) of these and analyze how they might suit your company’s mission and values—and how they might motivate employees to get involved. Your owner wishes to make his corporate philanthropy much more meaningful than just giving money. III. WRITE a persuasive, concise, and businesslike e-mail to the owner, making a strong and convincing case for your two (2) choices. Make sure you support your recommendations with specific evidence as to why these are strong, viable, and positive choices for your company (e.g., how financially efficient they are—how much of every dollar goes to their programs; how these fit the...
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...An invitation-only summit for individual and family philanthropists to convene and discuss their giving in an intimate, non-solicitation environment. EVENT CHAIR: Laura Arrillaga-Andreessen FACULTY ADVISOR: Paul Brest Wednesday, September 30, 2015 Frances C. Arrillaga Alumni Center | Stanford University Please join us Wednesday, September 30th for the Stanford Center on Philanthropy and Civil Society's PHILANTHROPY INNOVATION SUMMIT. Come be inspired by information and insights that can only be learned at this event. You will leave with new and actionable ideas and skills to help you as you think about your philanthropy moving forward in topic areas including: - Seeding Innovation in Philanthropy - Nexus of Design Thinking and Strategic Philanthropy - Philanthropreneurship - Philanthropic Investment for Scientific Advancement Your time will be divided between intimate “deep dive” sessions, panel discussions and armchair interviews, as well as visionary speakers and an inspiring dinner keynote to close the program - all hosted on Stanford's beautiful campus. There will be ample time for peer-to-peer discussion and networking during breaks and over meals and cocktails. Read on for a list of our incredible lineup of speakers. CLICK HERE or visit pacscenter.stanford.edu/innovationsummit to RSVP using the word impact CONTACT INFORMATION Karen Lindblom, Associate Director of Stanford PACS | klindblom@stanford.edu | (650) 724-2654 HOST COMMITTEE Simone...
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...Webster University MRKT5000 – Marketing Management Spring 2 Semester 2012 Assignment No. 1 Submitted: March 24, 2012 Strategic Case 2- At Timberland, Doing Well and Doing Good Are Laced Together pp. 123 Timberland is known for great shirts and solid climbing boots. The company has had a good financial history with decent revenues and profits. But CEO Jeffrey Swartz wanted something more. In the early 1990s, he began transforming Timberland into a company known as much for philanthropy as it is for its boots. It began when the community projects oriented nonprofit City Year asked for boots for its workers. Swartz convinced other Timberland executives to answer the call, over time providing free boots and uniforms for about 10,000 people. Visiting some of the community projects, Swartz was deeply moved by what volunteers were accomplishing. “I saw what real power was that day,” Swartz recalls. “I didn’t realize how hungry I was for that kind of purpose.” Timberland began shutting down operations one day each year so the company’s thousands of employees could get paid to take part in various company sponsored philanthropic projects, such as building homeless shelters or cleaning up playgrounds. The company started giving employees 40 hours of paid leave annually to volunteer at charities of their choosing. But the emphasis on social responsibility does not come cheap. The all-day event alone costs about $2 million a year in lost sales, project expenses...
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...Table Of Contents About our consultancy * Team * Vision * Mission NKF introduction * The company * The Client * Vision and Mission * Services provided Proposal’s Goal and Objectives Funding Mix * Direct Cash Support * In-kind Support * Social Enterprise * Volunteer Hours Donor Segmentation * Corporate Philanthropy * Online Micro-Philanthropist * Government Grant About Our Consultancy Team Marketing Eye. Vision Marketing Eye is THE community of professional consultants who define excellence and advance ethics for the marketing consulting profession. Mission Marketing Eye provides marketing manager, skilled in all facets of the marketing mix while our marketing consultants for small business will help you reach your sales and marketing goals which includes a process of developing a marketing strategy for your company and then implementing it over a 12-month period. NKF introduction The Company NKF is a charitable organization in Singapore that provides dialysis treatment and rehabilitative care to kidney failure patients at affordable, subsidised rates. Apart from that, health-screening and public education is also provided by NKF to raise community’s awareness on the importance of renal disease prevention. The organization was established by Dr.KhooOonTeik and a cohort of friends in 1969 at Singapore General Hospital (SGH). The idea of NKF was thought by Dr.Khoo when he witnessed the agonising plight...
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...Woopee look at me I'm green! Date: May 29, 2015 James Adonis is one of Australia's best-known people-management thinkers It's all the rage for businesses to strut their environmental credentials. Do you buy it? Countless businesses publically profess their environmental sensibilities then proceed to trash the planet. In the recent past, businesses engaged in philanthropy and environmental practices without fanfare. It was just the right thing to do. That no longer seems to be the case. Doing something good for the planet or for a favoured charity is now a carefully crafted marketing strategy. The primary intent is symbolism – an attempt to nab more customers, rather than make a real difference. Such window dressing might not be a big deal. Many business leaders think if they're going to spend money greening the office or helping the community, they may as well make a dollar out of it. Which is perhaps understandable. Maybe. That's why so many businesses display a list of philanthropic logos on their website. Or why they feel the urge to declare the percentage of profits they donate to charity. Or why they include environmental messages in their email signatures. What's the point of being so open if not to woo the public? The problem with such an approach, according to US Professor Bruce Johansen, who conducts research in this area, is that it's greenwashing; a ubiquitous pantomime of inauthentic corporate social responsibility. In his new book, Eco-Hustle, released...
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...groW Make W Investing in Water; Tales from a Wealth Advisor; Robert Shiller on Wall Street Best Restaurants; First-Run Films at Home; Companies Solving Water Crises live Questions for Your Yacht Builder; WaterRelated Philanthropy; 10 Extraordinary Boats ® the evolution of financial intelligence Charting troubled Waters The Blue Issue worth.com volume 21 | edition 02 Boston, MA Leading Advisor Fidelity CharitableSM Ryan Boland, Director, Complex Asset Group “ ” When does it make sense to donate real estate to charity? By Ryan Boland While the donation of appreciated securities—stocks, bonds and mutual funds—is common, relatively few individuals donate real estate to charity. Under specific circumstances, however, such a donation can be mutually advantageous to both the giver (the owner of the real estate) and the recipient (the charitable organization). At a most basic level, those circumstances are: (1) when the property in question has significant long-term appreciation, such that the owner would incur a sizable capital gains tax upon selling it, and (2) when the property is relatively easy for the charitable organization to liquidate, with minimal chance for incurring liability or major carrying costs prior to the sale. These conditions are most frequently met by individuals seeking to donate a long-held primary or secondary home. The donation of commercial or industrial real estate...
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...Philanthropy universally has a positive connotation, but the meaning of the word itself is often interpreted differently even by philanthropists. Andrew Carnegie and Jane Addams were both upper class members in the 19th century who believed that wealth should be utilized to aid those in the lower class towards prosperity. Both Carnegie and Addams scorned the popular idea of the upper class of wealth being entirely passed down to the next generation in a family. Their opinions were due to the harm that Carnegie witnessed and Addams experienced of the fruitless entitled offspring and the utter lack of understanding about hard work it instills. The two benefactors also rejected a grandiose lifestyle for themselves and those who had wealth and...
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...Nonprofits have been around for decades. The purpose of the nonprofit is to abet society. In the U.S. there are an ample amount of nonprofit organizations. These organization do abet society; however, each nonprofit has a different target market, resulting in a certain group to be help and others to be neglected. An epitome of a nonprofit organization would be the Make A Wish Foundation. The Make A Wish Foundation having an anguish beginning, in addition programs have foster citizens, an appropriate finance, and proper operations it is transparent in how this nonprofit has become very successful. The Make A Wish Foundation had an anguish background but strives to abet children. The non-profit focuses on supporting children with a disease by giving them what they wish to have. Whether it be meeting a celebrity or attending an event, the kid’s desire would be accomplished. The foundation, although has a great goal to strive for, however has not been around for that long. The foundation was founded by a “Department of Safety officer, friends, and family in 1980 in Phoenix Arizona, and together they engender the Make A Wish” (wish.org). The foundation was engendered for the reason that it was made in honor of Chris Greicius. Chris Greicius, was an innocent young child, who at “the age of seven pass away for the unfortunate sake that he suffered from a disease known as leukemia” (wish.org). Prior to his death the officer tried to make the child feel jubilant. Chris Greicius was a “seven-year...
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...There are various reasons behind corporate giving in society. First, based on Camphell, Gulas and Gruca (1999), the reasons for corporate philanthropy is separated into two general categoties. Corporate giving, being considered as a kind of input, is a sufficient market strategy adapted by many firms for increasing profit to obtain potential benefits and rewards and achieve “do better by doing good”. And then, the second kind is mainly from “the social responsiveness of the firm” defined as corporate benevolence based on the managers’ attitude towards the charity. Namely, the motivation of corporate giving is the firm’s sense of social responsibility and altruism, manager’s felling or perception impact the corporate giving significantly. It may be reasonable say that managers incooperate their felling and sense of social responsiveness when they make decisions of corporate philanthropy. Moreover, according to Tonello (2011), corporate giving may be regarded as a competitive advantage through well designed and operated carefully. For instance, with the increase of the name recognition and reputation, it is beneficial for firm to improve its size and quality of its customer regions and economic conditions. Furthermore, Bruch and Walter (2005) also think that companies with well-designed communication about the activities of philanthropy can target their stakeholder groups. Corporate giving may lead to an improvement of the quality of life in communities of the company’s business...
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...COMPANY NAME/ WEBSITE/ ADDRESS United Way, formerly known as United Way of America, and also linked to United Way Worldwide). BACKGROUN/ HISTORY The year of 1887 marked the beginning of United Way, which originated as Denver’s Charity Organization Society and expanded over 1,000 Community Chests in the late 1940’s (Dess, Lumpkin, Eisner, & McNamara, 2012, p. C19). Then in 1974 their campaign, in America and Canada, exceedigngly raised over $1 billion dollars; thus, causing for the creation of the United Way International so that many countries around the world may have the ability to construct similar organizations that will benefit their nations (Dess, et al., 2012, C19). United Way’s business consist of attracting large companies and contributors into their charity in order to raise money for the sole purpose of improving issues on health, education, poverty by providing economic stability across populations; overall creating healthier living standards worldwide since public services increase in demand (Dess, et al., 2012, C19). However, this organization has faced scandals resulting in fraudulent CEO’s and associaties, losing hundreds of thousands for personal use by members and $18 million loss of charity by the collector California Bay United Way, that was not mirroring the amount of money donors had given, leaving them to suspect the pockets into where their money was going into. UWW’s current CEO is Brian Gallagher and this organization operates in 46 countries; however...
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...Program Summary HSM/270 October 14, 2012 Program Summary Program planning in the human service field requires many steps. The process is very involved and time consuming. Planning a program requires knowledge of a social issue, information on the target population, demographics, a budget, and an evaluation plan. Program planning involves carefully organizing solicitations for funding as well which include grant proposals. These proposals require knowledge of the issue and organization of the proposal. The Madison Children’s Hospital is an example of the many tasks involved in program planning. The Madison Children’s hospital strives to be the worldwide leader in improving children’s health by providing the highest quality health care. The hospital’s mission is to be the leading source of research and discovery, educate the next generation of leaders in child health, and enhance the health and wellbeing of children and families in our local community. The hospital has recently started a program that is in charge of researching children with chronic illness. The program is interested in looking into how the children are self-managing their condition. The program is looking at the occurrences of complications due to chronic illness and what is causing the complications. The program will interview families of children with chronic illness to understand how their lives are being impacted and how improvements can be made. The program will conduct research into methods of...
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