Strategic Plan, Part I: Conceptualizing a Business
University of Phoenix
BUS/475
Heike Soeffker-Culicerto
Strategic Plan, Part I: Conceptualizing a Business
This week’s assignment is about explain the importance of Mr. D’s Cyber Café by creating the business’s vision, mission, and values. These steps will help to determine the strategic direction of the business. In this paper I will define my business, products, services, and customers by developing a mission statement. I will create a vision for this business that clearly demonstrates my decision on what I want my business to become in the future. I will define my guiding principles of my business by considering the topics of culture, social responsibility, and ethics. I will analyze how the vision, mission, and values that guide my business’s strategic direction. I will evaluate how the business addresses customers’ needs and critique how they achieve competitive advantage.
Mission and Vision Statement
Mr. D’s Cyber Café, unlike similar café’s, will provide a unique atmosphere for communication and entertainment though the use of high speed Internet. Mr. D’s Cyber Café is the answer to the public’s demand for easy access for communication and large volume of information found on the Internet, affordable cost for entertainment and in such a way that will not leave them socially, economically, or politically isolated. Mr. D’s Cyber Café is to provide the community with a safe, social, educational, and entertaining atmosphere for people of all ages through the use of worldwide communication. The vision statement for Mr. D’s Cyber Café is as follows. To become the leading Internet Cyber Café in the Lincoln County region with a commitment to meet or even exceeds the customers’ needs and satisfaction. Mr. D’s Cyber Café aims to be the safest and most trusted Internet Cyber Café in Lincoln County.
Guiding Principles To our customers, Mr. D’s Cyber Café is committed to providing a safe and friendly atmosphere for customers of all ages, sex, and cultural background. Mr. D’s Cyber Café is committed to providing its customers top of the line computer equipment to ensure they get the best experience possible. All customers will be treated with courtesy and respect at all times. Mr. D’s Cyber Café will offer competitive prices to give its customers the best experience for the best price. To our employees, Mr. D’s Cyber Café offers a clean and safe work place that is free of discrimination based on gender, age, or religious and cultural beliefs. Employees are encourage to voice their opinions and concerns on how to increase effectiveness or create a better work environment. Opportunities for advancement and training to help develop to effective skills needed to advance. A work environment that is inclusive, values ideas from any source, and working cooperatively to get the job done. To our community Mr. D’s Cyber Café is committed to protecting the environment and setting an example for other business in the county to follow. Mr. D’s Cyber Café employees will be involved in civic improvement, charitable, and community activities. To be a leader in the business community and help protect our coast lines by recycling all computer components and waste products to ensure they end up in the proper locations and now on our beaches.
Analyze
For Mr. D’s Cyber Café to be a success the creation of its mission and vision statement and its values will guide it to becoming the leading Internet Cyber Café for Lincoln County. A mission statement is “a formal summary of the aims and values of a company, organization, or individual (Pearce & Robinson, Statregic management: Formulation, implementation, control. 2009)”. With Mr. D’s Cyber Café’s formal summary of making itself the most unique cyber café in all of Lincoln County through its ablitiy to offer supieror equipment and high speed interent it lays the ground work to achiving this goal. To offer supieor equipment Mr. D’s Cyber Café would buy its computers through Alienware, a leading company in gaming computers, these computers could not only be used for gaming but also for any other entertaiment or communication needs while set up perfectly for a local area network connection and high speed internet. Working with Alienware and making a deal to promote their computers Mr. D’s Cyber Café can afford to offer cheaper rates then its competitors because of the lower cost for its computers.
Placing restictions on the interet to ensure that the customers only access approved sites will help to keep virius out of the system and will make sure that no pornography or other such sites are accessed. This offers a measure of saftey to make sure that only appropriate webistes are accessed. This will also help make sure that this is a safe place for children to spend their time after school. The guiding priciples were put in place to make the mission and vision statements become a reality instead of a dream.
Evaluate
Lincoln County has a few cyber café’s that offer a place for people to get together for entertainment such as online gaming, school work, or other computer operations. Mr. D’s Cyber Café will offer its customers a safe place where they can play online games together or games through a local area network connection such Diablo III. It will also give a place for students in both high school and college a quiet place where they can access the internet and programs needed to complete their school work. By making this an affordable place to go to it will allow families with smaller incomes a place to enjoy the same benefits as those who have a great computer and internet access at home.
References
Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York, NY: McGraw-Hill.

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