Strategic Plan Project
Section I
“Often individuals find that they lack the expertise and the time to plan events themselves. Independent planners can step in and give these events the attention they deserve” (Entrepreneur.com, 2011). Event planners handle any or all tasks related to the event. This extensive list of tasks include some of the following; find a site, arrange for food, décor and entertainment, create an event design, and supervise at the site. Educational events, promotions and celebrations in both the business and social realm fill an event planner’s calendar each year.
Elementary, My Dear Watson is a Midwest event planning agency that focuses on simple, elegant, affordable events. Owned and operated by Michelle Watson, this independent business will meet any clients’ needs, whether a bride, an executive secretary, or political campaign manager.
Section II Elementary, My Dear Watson’s mission statement:
Elementary, My Dear Watson is a customer-focused, budget-friendly event planning organization. We take the customer’s vision for a perfect event and set it all in motion. Specializing in weddings and formal social events, we build a relationship with all clients to ensure worry-free planning, complete satisfaction and a memorable event.
Section III “Strategic goals are major targets or end results that relate to the long-term survival, value and growth of the organization” (Bateman & Snell, 2009). Elementary, My Dear Watson has two primary strategic goals for the future of the business. First, the organization has a goal to serve 15 clients for events in 2012. The current slate for 2011 has ten events ranging from corporate awards ceremonies and baby showers to weddings and ribbon-cuttings. The second strategic goal is to improve profitability through partnerships with vendors. As Elementary, My Dear Watson grows in popularity;