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Strategic Plan Part 2 Swott Analysis

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Strategic Plan, Part 1: Conceptualizing a New Business

BUS/475 Christina Brown May 5th, 2014 Sarita Wesley

Strategic Planning

My vision is to open a new business, a craft museum for kids; a place where kids can come and find their creative side, while being taught to learn how to connect and master the arts. We value creativity and encourage kids to express themselves in a way never before done. People will care about my organization because it offers a chance to enhance a side of children that is not always encouraged or have the opportunity to experience. We will be a small company starting out. We offer payment plans, as well as package deals for families of all budgets. The three important services we offer every client, is to work with each child individually, and in group setting with teachers who will bring out the child’s creative side, no child shall ever be turned away due to non-payment, and we teach each child to learn how to express themselves fully through art, and their creative side. My organization will be different from the competition because we are not a babysitting drop off center for parents; we are not a school of fine arts, nor are we a therapist center, My main goal is to see the silly, creative, and goofy side of kids come out and they are able to express those feelings on papers, on the walls, and on the furniture!

I foresee this company flourishing within the next 5 years. Once parents see how at ease, and relaxed, and silly their kids become from the experience of my organization, word will spread and will become known from

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