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Strategic Plan, Part Ii: Swott Analysis

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Strategic Plan, Part II: SWOTT Analysis
BUS/475
September 3, 2013

Strategic Plan, Part II: SWOTT Analysis
A business owner needs to realize that while there is great potential to succeed there is equal potential to fail. One of the greatest factors of success or failure is external factors and how they will play a role in the operations of a business. In this paper there will be a definition of some external factors for the Guadalajara Mexican Restaurant and how well the restaurant adapts to these factors. Analysis of the supply chain of operations will also be taken into consideration along with the identification of other issues and opportunities that may occur.
Economic, Legal and Regulatory Forces and Trends
In regard to external social forces/trends, there are several forces that create an impact on the business. One is the grip of obesity on America has forced several individuals, especially young adults, to eat healthy and reduce their waistlines. As a result, one of the most successful fast food chains has not been McDonald’s or Burger King, but has been Subway (Subway, n.d.). With their attractive pricing and healthy options, Subway has been far more profitable where other restaurants and chains have faltered. Because of the health trends amongst the youth, it makes sense that these social factors of health conformity are a huge negative trend toward the restaurant. Because the majority of Mexican foods are high in fat due to the frying process, health conscious individuals would create a negative external force.
Competitive analysis as an external force/trend is quite interesting. Due to the high population of Hispanics in Southern California, Mexican cuisine is quite prevalent in the area. As a result of this, the restaurant must provide something different to break the normal trend or what customers are use to experiencing. With

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