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Strategic Plan Part Ii

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Strategic Plan Part II: SWOTT Analysis
University of Phoenix

Adventure Cruises is a small ship company that specializes in active and luxury adventures that are designed to provide unique experiences and bring you up close and personal with destinations. With two upscale yachts that hold 35 guests each, cruising with Adventure Cruises is a truly intimate experience. The experience is active and full of adventure, yet in relaxed luxury. Destinations include the Mediterranean, Northern Europe, Tahiti and South America. The small yachts will bring customers to some of the most desirable destinations around the world, including big cities and hidden gems. And internal and external SWOTT analysis will be conducted to determine the factors that have an impact on the success of the company. SWOTT is an acronym for strength, weakness, opportunities, threat, and critical threat. The analysis is used to evaluate and then improve a company’s current situation. Internal features are examined to see the different strengths and weaknesses, and opportunities and threats are examined to reveal external factors facing the business. Once the analysis is complete, it will help Adventure Cruises determine what they can do to stay competitive and successful in the industry. The SWOTT Analysis involves Adventure Cruises answering numerous questions regarding their strengths and weaknesses as well as any threats and trends of the company. There will be assessments of influences that affect revenue and losses which will be vital in the effectiveness of the SWOTT analysis. After pinpointing the strengths and weakness of Adventure Cruises, the company must identify any opportunities to take advantage for the company’s future growth.
External forces and Trend Considerations
Legal and Regulatory
The legal and regulatory implications for running a cruise line are

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