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Strategic Plan

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Strategic Plan
Marc Johnson
BUS/475
October 30th, 2013
Al Tsai

Strategic Plan
Every new company that is started has a mission statement and a vision statement the give direction and guidance to the company. Having a good mission statement can help communicate powerfully to the company. The vision statement is used to tell in what direction the company wants to go. Both of these statements help the company reach its goals and objectives. These statements set the operational tone for any company that wants to be successful.
The fictional company that I would start would be a sporting goods store. The business name would be “Big Jays Sporting Goods.” This business would offer everything that the sportsman would need at a low price. Our mission statement is “To provide the best products at a low cost.” What makes us different from other sporting good stores is that we will make ever customer feel like family. A vision is to become one of the top sporting goods store in the United States. Our primary products will be seasonal sporting goods from football to camping and everything in between. There are many sporting goods store that we will have to compete with. To stay ahead of the competition our products will be sold at a wholesale price. Our many goals are to have the products on hand when the customer needs them. We plan on keeping a well stock warehouse. Our target market will be local little leagues, pee wee football teams and people that play sports for recreational purposes. The staff will be professional trained to help our customers pick the right equipment for their teams. Well will offer the best sports equipment available at the time. We will work with sport equipment manufactures to get the best price so that we can pass the savings on to our customers. We want to create a loyal customer base to help us become successful like other big name stores.

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