Strategic Plan
BUS 475
April 21, 2014

Strategic Plan
Photography companies allow people, families, friends, and organizations to capture memorable moments that will be seen for years to come. Megan Elizabeth Portraits is an individually owned photography studio based in Dallas, Texas. The studio specializes in newborn, maternity, and family portraits using natural light to enhance the portraits. Each photography session is centered around the type of picture the client wants. There are guidelines that each client must follow in order for each photo session to be successful and each client to be satisfied. Megan Elizabeth Portraits wants to make each experience a lifelong memory and an experience that will capture the essence of each client. The vision of Megan Elizabeth Portraits is to capture the beauty of the environment and nature (Elizabeth, 2014). The studio wants to give the client unique portraits that will last a long time and give the client something to share with others. The vision of this studio will help to make clients feel comfortable and make them feel like their decision to have Megan Elizabeth Portraits as the photographer was the best decision to make. Clients are able to do photo shoots with nature as a backdrop and other different kind of backdrops that will bring a fresh view of the environment through the picture. The type of pictures that this studio wants to produce and the kind of experience each client should have further exemplifies the vision of the studio and why this studio is a good choice to capture life’s memories. In the future the company will be able to provide quality photography session experiences and develop new client relationships. The studios vision describes the kind of clients and the kind of settings each session will be in, providing that unique experience that will result in clients returning. Portraits that have a natural vintage feel and that take you back to childhood and allow you to remember exactly when the picture was taken is the kind of portraits Megan Elizabeth Portraits want to deliver. The mission of Megan Elizabeth Portraits is presenting life’s precious moments in a natural and familiar way (Elizabeth, 2014). The studio wants to give the client a current picture that illustrates when the picture was taken and what the theme of the picture is. Each client has specific rules to their shoot based on the kind of shoot it is. The studios mission allows them to satisfy every kind of client. The mission supports the studios vision of wanting to capture the beauty of the environment by giving the customer a natural shoot design and real-life sets. Megan Elizabeth Portraits demonstrates their mission by giving the client an experience like never before. Clients will be satisfied knowing that this studio wants to provide professional, old fashion experiences and present portraits that exceed expectations by capturing each moment in its natural state. Portraits are taken to capture memorable moments and take a client back to that specific time and place when the portrait was taken just by viewing it. The studio values its clients and makes sure that each portrait is unique to that specific client. The values of Megan Elizabeth Portraits are to preserve the love and affection of families (Elizabeth, 2014). The studio wants to make the client feel as though each picture is specific to the moment. Each client is different and the photographers and Megan Elizabeth Portraits understand that making the client happy is the first priority. The studio knows that giving the client an experience that makes them feel like each portrait was taken at that specific moment based on each set. The client is what gives the studio inspiration to change each set and bring new and innovative portraits to their lives. The specific types of portraits that are taken at the studio help keep the values of the studio strong. Bringing in a nature feel to each portrait is the unique way that Megan Elizabeth Portraits maintains their values and receives longevity and loyalty from clients. The vision of capturing the beauty of the environment in a portrait and doing so using nature and the surroundings is a unique way to do a photo session. This vision is a different type of approach to quality client satisfaction and will help develop the studio in many different ways. The mission is to present life’s precious moments by keeping the environment familiar and keeping the feel of family in each portrait keeps the studio current. Clients want to feel comfortable while taking photos in order to properly capture that specific moment the shoot is trying to illustrate. Preserving love and affection in each shoot separates the values of Megan Elizabeth Portraits from other portrait studios. Being able to display the love a family has or the feeling a family gets when there is a newborn another way the values help to create a strategy that makes Megan Elizabeth Portraits the ideal studio. Megan Elizabeth Portraits is an individually owned, natural light photography studio owned by Megan Elizabeth. Based in Dallas the studio also serves all the surrounding areas bringing natural photography to each client. The studio displays a family atmosphere and gives the clients a sense of home during each photo session. Celebrating the holidays with families by doing their portraits is a technique the studio uses to separate itself from other studios. Clients knowing that quality portraits can be taken and each family member will have a good experience for the holidays give the studio a steady clientele. Dallas is a growing city that is populated with mainly families. In Dallas, there are 265,538 family led homes (Suburban Stats, 2014). The type of portraits the studio takes are holiday, maternity, family, kids, babies, and newborn (Elizabeth, 2014). These types of portraits keep the studio in the family based photography category and in the future will allow the studio expand amongst the Dallas growing family community. Megan Elizabeth Portraits provides quality photography service for growing families, kids, special events, and holidays. The studio specializes in newborn and maternity photo sessions giving the client precious memories of those unforgettable moments. Uncategorized portraits such as food and everyday moments are also a part of the collection of unique portraits taken by Megan Elizabeth Portraits. Because the studio has a specific clientele and also creates different types of shoots separates the studio from other studios. Targeting a developing clientele allows the studio to grow along with the growth of the community. Each session is specific to the type of client that the shoot is for. These sessions typically last 2-3 hours, and sometimes up to 4 (Elizabeth, 2014). Each session is designed to bring out the best portraits for each client and gives the proper amount of time for set and wardrobe changes. Providing these services will keep Megan Elizabeth Portraits favored over other studios for future appointments because of the catering experience the client receives. The type of clients that are typically booking Megan Elizabeth Portraits are growing families, families with children, families that celebrate holidays and other special occasions. Even though the clientele is specific, it does not limit the studio to shooting weddings, promotional events, and other miscellaneous events. The studio wants to be able to have a large portfolio with a variety of natural light photography for future clients to see. Traditional portrait sessions are for children, families, and couples (Elizabeth, 2014). Traditional portraits can be anything from sibling portraits to birthday portraits. The studio uses natural light to give the client the traditional photograph desired. Megan Elizabeth Portraits doesn’t stray away from the traditional poses and settings the clients consistently like and want to use. Newborn sessions include traditional sleeping newborn poses, family shots and sibling shots (Elizabeth, 2014). Holiday shoots, maternity shoots, family shoots, and newborn shoots are the traditional and more frequent types of shoots the studio performs. The versatile ability that the studio obtains allows them to also have photo shoot sessions for kids, babies, and any kind of event. Being located in the largely populated city of Dallas, Megan Elizabeth Portraits is able to expand and build a brand of photography that is family oriented. Providing a variety of portrait types makes it easier for clients to get portraits done for their family and events all in one studio. This convenience is expressed through the studios dynamics and different types of sessions such as; specific sessions, themed sessions, and traditional sessions. Each of these sessions provides each client with unique portraits and help the studio to receive new clients from current satisfied clients. Capturing nature’s beauty and using the environment to create a memorable portrait is the vision of Megan Elizabeth Portraits. Keeping portraits traditional and natural helps the studio stand by their mission and display life’s precious moments through quality portraits. Families choose to take photos to preserve memories of special moments; Megan Elizabeth Portraits value the affection of family and understand how to maintain this value. The individually owned studio knows the value of family because this is a family oriented studio. Natural light is used to shoot family moments like maternity and bringing a newborn into the world making sure to capture each moment in the best possible view. The growing city of Dallas is a good location for the studios strategic family based technique to grow the organization and increase clientele keeping the studio above its competitors.

References
Elizabeth, Megan. (2014). Megan Elizabeth Portraits. Retrieved April 20, 2014 from http://www.meganelizabethportraits.com
(2014). Suburban Stats. Retrieved April 21, 2014 from http://suburbanstats.org/population/texas/how-many-people-live-in-dallas.