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Strategic Plan, Part I: Conceptualizing a Business
Adam Baalaer
BUS 475
November 7, 2011
Hal J. Wilkins

Strategic Plan, Part I: Conceptualizing a Business
Many night-clubs, bars, and restaurants open weekly all over the country, but the key to success for these businesses is developing a key strategic plan. A key strategic plan needs to have a successful vision, mission, and key values that will support the strategic business plan. The business that has been chosen for this paper is opening a new pub and restaurant. In order for this restaurant to successfully open, a business plan, vision, and mission statement supporting strong values needs to be established, and this will all be discussed in this paper.
The Thirsty Hunger is a new pub that will be open to the public offering more than 50 draft beer selections on draught and a great variety of food. The Thirsty Hunger would have a restaurant on one side, allowing underage to dine with their families and enjoy dining in a positive atmosphere. The other side of the pub and restaurant would have a sports bar theme with many large screen televisions supporting all televised sports. Thirsty Hunger will not have a divider between the sports bar and restaurant so the positive energy in the room can be experienced by all of the customers. The customers will range from families looking for a restaurant that offers a great food and environment experience, to individuals consuming cocktails or beers wanting to enjoy watching their favorite sport on television. Thirsty Hunger will have a small stage in the restaurant are of the business that will be used for special events, such as St. Patrick’s Day, Cinco De Mayo, or other events that Thirsty Hunger can generate business from. The long term goal for Thirsty Hunger will be to have multiple locations that will generate a brand or image to the communities and customer

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