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Strategic Planning

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Submitted By desidude2612
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Introduction:
Bajaj Auto is one of the largest Indian Automobile company founded in 1926 by “Jamnalal Bajaj”. Bajaj Auto is fourth leading two wheeler and three wheeler manufacture in the globe. It has three plants in India; Chakan (Pune), Wauij (Aurangabad) and Panthnagar (Uttaranchal). Bajaj is manufacturing and export Motor Cycle, Motor Scooter and Auto Rickshaw.
Bajaj auto is listed in Indian stock market. It has revenue of 81.06 billion rupees in 2005 with the net income of 11.016 billion Rupees. More than 10,000 employees are working in the organization.
Bajaj is continuously growing after getting licence of two wheelers and three wheeler manufacture in 1960 by the Government of India. Bajaj has successfully changed image from scooter manufacturer to motorcycle and three wheeler manufacturers from last 10 years.
In 1970 company rolled out 1,00,000th vehicle. In 1977, Bajaj has produced and sell 1,00,000th vehicle in single financial year. Baja has started it Wauj plant in 1985. In 1986, Bajaj has produced and sell 5,00,000th vehicle in single financial year.
From the year of 1971 to 2009 Bajaj has introduced different scooter, motor cycle and three wheeler auto rickshaw. Few of them got huge success. In scooter segment Bajaj got succeed to reach in Indian road. Bajaj Super and Bajaj Chetak among of them, these two scooters were running on the Indian road from 1971 to 2005. Bajaj has discontinued producing scooter in 2005 due to increase the demand of motor cycle. Company has introduced them first bike in 1986 called Kawasaki Bajaj KB 100. In the year of 1997 company has Introduced Rear engine auto rickshaw.

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