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Strategic Planning

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Submitted By collje26
Words 9760
Pages 40
Core Company Analysis

Mike Bartelt, Rachel Bruss, Joe Collard, Michael Tenzer, Danielle Van Boxtel, Sam Weber

Table of Contents

Executive Summary

Management Mission Statement
Beliefs
Culture
Leadership
Acquisition History Company Structure
Competitive Advantages
Regulations
Future Strategy Human Resources Recruitment Compensation/Benefits Social Responsibility

Marketing SWOT Analysis Marketing Mix Target Market Marketing Strategy Why BorgWarner?

Accounting
Principles
Income Statement Revenues Expenses
Balance Sheet Assets Liabilities Stockholders Equity
Statement of Cash Flows Operating activities Investing activities Financing activities
EBITDA
Comparison Conclusion

Finance
Gross Margin
Net Profit Margin
Return on Assets
Return on Invested Capital
Return on Equity
Interest Coverage
Current Ratio
Quick Ratio
Long-Term-Debt to Assets Ratio
Debt to Equity Ratio
P/E Ratio
Forward P/E Ratio
Finance Summary

Appendices

Works Cited

Executive Summary

Our company, BorgWarner, was founded in 1928 when Warner Gear merged with Borg & Beck; eighty-seven years later the company is still going strong. Headquartered in Auburn Hills, Michigan, we are a global leader in developing powertrain technologies, with a large focus on fuel economy and overall efficiency. We, at BorgWarner, have a very diverse and loyal customer base around the world. We strive to produce and manufacture the most reliable automotive parts in the industry.
Due to our wide range of products, we are competing with many companies around the world who are larger and have greater resources than we do (1). Since our strategy is based on technology leadership, customer and geographic diversity, and financial strength and discipline, we plan to increase our resource capabilities (1). Our goal is to reach $15

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