STRATEGIC RETAIL PLAN

a. Define the Mission To be a leader enterprise in providing different creative rice meals and snacks that are big in size, generous in quantity of flavorings and toppings, healthy and unique, and convenient giving those consumers who don’t tend to pre plan their meals a new meal alternative.
b. Conduct External and Internal Analysis
• Market factors
Internal Factors
Our leadership style and the styles of other business management impact organizational culture. The positive or negative nature, level of family-friendliness, effectiveness of communication and value of our employees are cultural implications that result from our leadership approaches. Other business often provides formal structure or direction with mission and vision statements. These will be our forward-looking statements that provide our business for c decisions and activities.
The strength of our employees is another crucial internal business factor. Motivated, hard-working and talented workers generally produce better results than unmotivated, less-talented employees. Our business processes and relationships within and between departments and employees also significantly impact business effectiveness and efficiency.
External Factors
This include socio-economic factors relate to the values, attitudes and concerns of our target customers and their economic abilities to afford our products. The legal, ethical and political environments generally relate to our need to abide by business laws and to meet the ethical or social responsibility standards of our customers and communities. In some industries, technological evolution drives the need for business to adapt and constantly research for improvements.

•Consumer behavior These consumers are not necessarily lazy, but are not always in the mood to grocery shop and cook. They are consumers that don’t tend to