As the new VP of Marketing at Clipboard Tablet Co., it is my duty to both analyze the results of the previous VP, and offer my own analysis on product performance for the X5, X6, and X7 tablets. Specifically, I will focus on the products themselves, their life cycles, and how they stack up in terms of price and performance. A financial review of each product will be undertaken as well, focusing on sales, costs, profitability, prices, and unit margins. I will then conduct a market review which will cover subjects ranging from new sales, previous sales, and market saturation. Finally, I will propose an alternate strategy, specifically in terms of pricing and R&D allocations.
Initial observations indicate the previous VP of Marketing, Mr. Joe Schmoe, was satisfied with his opening assessment of the three products and was therefore content with keeping the project on autopilot. His satisfaction was ultimately unworthy and premature, as the CEO, Ms. Sally Smothers, does not believe these products are being developed and marketed to their fullest potential. There are a few key areas in which I can find fault with Mr. Schmoe. First, his inclination to disregard changing market forces. This is demonstrated by lack of motivation to make any changes whatsoever, despite making observations that each product performs differently. He is also negligent to make any adjustments based on future predictions and estimates. Areas in which he could have made an impact include R&D, manufacturing, and obviously marketing and advertisement.
His lack of imagination has proved to limit the potential of our three tablets. Though X7 is new to the market, it has failed miserably thus far, even though it is the least expensive to produce. His lack of attention to this potential profit maker is inexcusable, and we may need to consider scraping the project altogether, unless we can