Strategic Selling
Assignment #3

1. Plante Moran wants to help their clients learn more about running a business and help them tackle their biggest challenges within the company. They offer consulting services including audit, accounting and tax services to help companies minimize risk and validate opportunities by analyzing a target companies past, current and project performance. This publication achieves this in this issue specifically by covering the following topics: -implementing an advisory board within a company -insights on a family owned business -the rise of technological innovation, specially ‘wearable’ technologies -IRS advice -discussion on senior citizen housing -ideas on strategizing within a company -making data consumable and actionable -warnings about information security -build a well conceived plan for your portfolios instead of chasing fads -how technology is used to satisfy customers -business owners that want to sell their company

2. Plante Moran’s audience is business owners and business leaders that seek consulting with areas covering audit, accounting and tax.

3. The strategic risks that clients of Verndale Products pointed out to Verndale was that they expanded to Detroit and that other companies don’t use the drum-dried process.

4. The action that Verndale took to focus on the worry about expanding to Detroit was that they started out with a $10 million dollar project and ended up with a $21 million dollar project to find the right facility to rehabilitate on during an early period. The action they took about the worry of other companies not using the drum-dried process was letting the clients know that they are focused on the quality of their product and not the quantity. Both actions they took solved the problems that the clients came up with.

5. Various risks can be solved in milk processing