Marketing Mix:
According to the concept of Consumer Behavior, the marketing mix of Agora Departmental Store in Bangladesh is described below:

1. Product: Rahimafrooz Superstores Ltd. (RSL) made a breakthrough in the urban lifestyles by launching the first retail chain in the country, ‘Agora’. Agora mainly focuses on food items - ranging from a wide variety of fish, meat, vegetables, fruits, bakery, dairy, and grocery - it also carries a vast array of other household, grocery, personal care, and miscellaneous products. At any point in time, there are nearly 20,000 different products available at the store. RSL is committed to sustaining and growing as the most trusted, loved and frequented retail chain.

Product Categories: 1. Baby Care 2. Beverages 3. Confectionary 4. Drinks 5. Fish 6. Fruits 7. Health Foods 8. Meat 9. Oils/Fats 10. Powder Milk

1. Baby Care Product: In the baby care category Agora is coming up with some products, like –

• Pampers (Saudi s-28) • Pampers (Saudi s- Junior 17 ) • Pampers (Saudi L-19 ) • Pampers (Saudi Ea - 18 ) • Pampers (Saudi M-20) • Johnson Baby Oil • Johnson Baby Pink Lotion • Johnson Baby Milk Bath • Johnson Baby Shampoo • Johnson Baby Lotion • Tollyjoy Baby Wet Wipes • Johnson Baby Powder

2. Beverages: In the beverage item Agora provides most of all popular brands which are liked by the target market of Agora. The products are-

• Horlicks Malt Drink…..400g • Junior Horlicks 400 Bib (Pack) • Horlicks Malt Drink……800g • Viva Malt Drinks……….800g • Nestle Milo…………….500g • Boost Malt Drinks………200g • Boost Malt Drinks……….400g • Mothers