Strategy and Planning Paper Stella Heering MGT/521 University of Phoenix Kathryn Lea

Introduction Goals are defined as an objective to do something within a measurable period of time (Davis, 2006). Goal setting is the most basic and fundamental element that is both at the organizational and individual levels. Goals setting should show clear directions and destination as to where people of the organization need to be moving towards. These goals can be long-term and short-term. Whether long-term or short-term, the end objective is always the same. In order to achieve the best results, there is an importance of service delivery improvement and the increase of the profit margins. The importance of this is that it enables the team to know what is supposed to be done and how it is to be done, results are also monitored and where possible adjustments can be made easily.
Three types of goals When goal setting, there are three types that an organization can set by any given organization. These goals are ranged from a hierarchy, from top to bottom. Achieving the low-level goals that become a means of achieving the higher-level goals; strategic, tactical and operational goals (Davis, 1996). Goals set by upper management or top management that are mainly concerned with the main objectives of an organization is known as strategic goals. These goals are mainly meant for the top leaders of the organization who are also concerned with the main objectives of the organization. Take Southwest Airlines for instance, the main objective for this company was to remain very profitable. To achieve this Southwest Airlines kept their air fare tickets price low, ensuring that their passengers are happy. Thus cutting down operational expenses as a part of this strategic goal. The goal of lower air priced