...Profitable Sports Gambling Fabián Enrique Moya B.Sc., Anáhuac University, 2001 Project Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science Statistical Methodology for by Department of Statistics and Actuarial Science Faculty of Science in the SIMON FRASER UNIVERSITY Summer 2012 © Fabián Enrique Moya 2012 All rights reserved. However, in accordance with the Copyright Act of Canada, this work may be reproduced, without authorization, under the conditions for “Fair Dealing.” Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. Approval Name: Degree: Title of Project: Examining Committee: Fabián Enrique Moya Master of Science (Applied Statistics) STATISTICAL METHODOLOGY FOR PROFITABLE SPORTS GAMBLING Chair: Dr. Carl Schwarz, Professor Dr. Tim Swartz Senior Supervisor Professor Dr. Paramjit Gill Committee Member Professor, Department of Mathematics and Statistics University of British Columbia – Okanagan Dr. Joan Hu External Examiner Professor Date Defended/Approved: July 24, 2012 ii Partial Copyright Licence The author, whose copyright is declared on the title page of this work, has granted to Simon Fraser University the right to lend this thesis, project or extended essay to users if the Simon Fraser University Library, and to make partial or...
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...sales. The IMC plan uses all the available media channels to promote the brand throughout the year because of the market needs. The Red Bull Company cannot afford to stop advertising any given time of the year and thus it has to have good and effective marketing plans to lure the customers. The chances of customers shifting to other competitors are high and thus Red Bull should use this marketing plan to develop loyal customers. Table of Contents INTRODUCTION 4 SWOT ANALYSIS 5 CONSUMER BEHAVIOR & MARKET ANALYSIS 6 CONSUMER POWER: 7 CUSTOMER ANALYSIS 7 MARKETING OBJECTIVES & STRATEGIES 8 TARGET MARKET PROFILE 8 POSITION STRATEGY 8 INTEGRATED CREATIVE STRATEGY STATEMENT 9 ADVERTISING OBJECTIVES 9 CREATIVE BRIEF 10 CREATIVE EXECUTION 11 MEDIA OBJECTIVES & STRATEGIES 12 REACH 12 FREQUENCY 12 ALLOCATION OF BUDGET 12 MEDIA STRATEGY 12 SCHEDULING 13 PUBLIC RELATIONS OBJECTIVES & STRATEGIES 14 PR OBJECTIVES 14 TARGET AUDIENCE 14 KEY TARGET MEDIA 14 EVALUATION PLAN 15 CONCLUSION 15 REFERENCES 16 Introduction In the 1970s, the Red Bull Company took marketing and ingredient ideas from energy drink named Krating Daeng from Thailand (Red Bull, 2015). By the year 1987, An Australian named Dietrich Mateschitz developed the Red Bull drink through the formula of Thailand drink but just not as sweet as it. The Company expanded into Hungary by the year 1992 and then in United States by the year 1997. The Company rose to billion-dollar Company by the year 2008. The...
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...PRODUCTS, MAJOR PRODUCT LINES, RECENT FORAYS 1.7. HISTORY OF THE BRANDS2. MARKETING STRATERGY 2.1. CUSTOMERS 2.2. COMPETITORS 2.3. COLLABORATORS 2.4. COMPANY 2.5. CONTEXT 2.5.1.TECHNOLOGY 2.5.2.SOCIO CULTURAL 2.5.3.ECONOMIC3. SEGMENTATION, TARGETING, POSITIONING 3.1. MARKET SEGMENTATION 3.2. SEGMENTS TARGETED 3.3. POD S AND POP S 3.4. VALUE PROPOSITION 3.5. POSITIOING 3.6. EVOLUTION AS A BRAND4. MARKETING MIX 4.1. PRODUCT 4.2. PLACE 4.3. PRICING 4.4. PROMOTION5. ANALYSIS REPORT 5.1. CUSTOMER SURVEY 5.2. MARKETING STRATERGIES 5.3. PORTER S GENERIC STRATERGIES 5.4. CREATING VALUE 5.5. CAPTURING VALUE 5.6. SUSTAINING VALUE6. REFERENCES 3 4. INTRODUCTIONBrief Analysis of IndustrySport is an integral part of modern contemporary society. Sport has always been associatedwith discipline, dedication and perfection and hence sportsmen have always beenrespected, across borders, religions and races. Sportsmen, professional or amateur, needquality gear, specific to their game, to be able to compete better. It is this market that thetwo conglomerates, the subjects of our study, cater to. Both these companies started off asfootwear makers for the modern athlete, their innovative designs and technology creatingwaves. But now these firms...
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...of public relations is to help public opinion reach conclusions by providing it with facts and interpretations of facts John Hill, The Making of a Public Relations Man, Chicago: NTC Business Book 1993 PRO624 SPORT PUBLIC RELATIONS 1. Introduction 2. Focusing on the Sport Organization-Media Relationship 3. Managing the Sport Organization-Media Relationship 4. Sports Marketing and Public Relations 5. Strategies and Tactics 6. Communicating in Times of Crisis 7. Using the Internet in Sport Public Relations 8. Addressing Legal and Ethical Considerations 1. Introduction: - Globally people has been realizing the importance of healthy living thus seeking for an avenue to do so - Events like walkathon, marathon, jogathon, aerobics, Tai Chi and many more has been the inspiration for many to stay healthy - Therefore, sports has become the big business today and it has influence the emergence of sports public relations and marketing - Sport public relations is a communication based function to develop desirable relationships with the organization’s key public. - The importances of sport in public relations are: a) Its relationship to sport marketing, and its benefits to sports organization b) Reputation management in sport and how sport organizations may use public...
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...Sport Experience Audit The purpose of this assignment is to give students the opportunity to visit a sporting event/activity and evaluate the key elements comprising the sport experience based on information learned during class. Your task is to apply classroom material to a real-world sport/leisure setting. For this assignment, you are to visit/attend a sporting event or facility and perform a qualitative assessment of the spectator/participant experience. By analyzing the activity you should heighten your understanding of consumers' reactions to the activity or event and understand how to better meet customers’ needs as a facility/event manager. Written Assignment 1. Describe/Identify the following Event General Information: a. Name of event b. Women’s College Basketball: LSU vs. Indiana St. b. Day/date/time of event a. Tuesday, December 3, 2013 @ 11:30 a.m. c. Location/facility where event was held a. Baton Rouge, LA: Pete Maravich Center d. Description of the event a. Exhibition game played between two teams for the duration of two 20-minute halves. e. Number of participants and spectators a. Participants/Spectators: f. Associated events? a. Men’s College Basketball b. Women’s College Volleyball 2. Describe/Identify the arrangement of the following Facility and Support Services a. Communications ...
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... Coca Cola Advertising Story 1900 Coca Cola strategy LOVEBRAND 3 A’s AVAILABILITY Distribution network AFFORDABILITY Product pricing ACCEPTABILITY convincing the customer to buy OUR ANALYSIS USA RUSSIA CHINA KENYA 1. TYPES OF MEDIA • MASS MEDIA • NON MEDIA 2. COPY STRATEGY • Values • Messages • Casting Coca Cola in the USA Symbol of America Medias for advertising ? • Mass media Advertising – Television – Billboard – Web • Non media advertising – Sponsoring – Event promotion • • ADVERTISING 1886 “Drink Coca-Cola” 1900 “Deliciously refreshing” 1904 “Coca-Cola is a delightful, palatable, healthful beverage” 1982 “The antidote for civilization” – Coke slogans for the past 100+ years SLOGANS • 1993 “Taste it all.” • 1998 “Thirsty for life? Drink Coca-Cola!” • 2000 “Coca-Cola Enjoy” • 2001 “Life tastes good” • 2009 “Open Happiness” • 2010 “Twist The Cap To Refreshment” • • • 1986 –“Like a Rock” (Inspired by the Bob Seger song “Like a Rock”) • 2011 “Life Begins Here” The advertising messages. Billboarding The american way of life… TV commercials • The opposition between good and evil http://www.cultur epub.fr/videos/c oca-colavideogame TV commercials • Happiness, peace, enjoy http://www.culturepub.fr/vi deos/coca-cola-friendlyman The advertising messages Sponsoring • Va l u e s o f s p o r t ( te a m s p i r i t , fa i r p l ay, re s p e c t … ) http://www.youtube.com/wa tch?v=S2nBBMbjS8w ...
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...1. Virginia Beach offered segmented marketing initiatives to attract different types of tourists. This strategy is highly successful with the use of a user-friendly Web site. It places target advertisements through specific media channels in order to reach each traveler segment. Currently, the target traveler segment of Virginia Beach includes singles without children, families, sports enthusiast and mature consumers. Personally, I think there can be more potential tourist segments for Virginia Beach. First of all, Virginia Beach is advertised as a fun resort area with many entertainment and activities. From my point of view, Virginia Beach is very American and foreign tourists would definitely like to experience the atmosphere. Therefore, it can place advertisements in the airports or even in the airplanes. When foreign travelers come to America, they will definitely see the advertising. Secondly, Virginia Beach wants to attract sports enthusiasts with activities like Annual Sand Soccer Tournament and its Rock n' Roll 1/2 Marathon. I think young students will also like this kind of activities, because it would fun to come to the beach during spring break or summer holidays. Virginia Beach’s positive and athletic image will help to promote its life style. It can advertise on campus in order to attract students. Last but not least, Virginia Beach can hold concerts or music festival at its four oceanfront stages to attract Fans will come to see their idiots or they will just...
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...Tourism Management Event tourism: Definition, evolution, and research Donald Getzà Haskayne School of Business, University of Calgary, 2500 University Ave. N.W., Calgary, Alberta, Canada T2N 1N4 Received 24 April 2007; accepted 31 July 2007 Abstract This article reviews ‘event tourism’ as both professional practice and a field of academic study. The origins and evolution of research on event tourism are pinpointed through both chronological and thematic literature reviews. A conceptual model of the core phenomenon and key themes in event tourism studies is provided as a framework for spurring theoretical advancement, identifying research gaps, and assisting professional practice. Conclusions are in two parts: a discussion of implications for the practice of event management and tourism, and implications are drawn for advancing theory in event tourism. r 2007 Elsevier Ltd. All rights reserved. Keywords: Event tourism; Definitions; Theory; Research 1. Introduction Events are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations. The roles and impacts of planned events within tourism have been well documented, and are of increasing importance for destination competitiveness. Yet it was only a few decades ago that ‘event tourism’ became established in both the tourism industry and in the research community, so that subsequent growth of this sector can only be described as spectacular. Equally, ‘event management’ is a...
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...IT for Sports Management Introduction This article will address the topic of information technology for sports management and will attempt to provide an overview of how information technology (called IT) is changing the nature of management practices in sport. The discussion of IT applications in the profession can be done in a few broad areas: 1st How the tools of today's "technological revolution" can be applied to the administration of sport. 2nd How developments such as the Internet and world wide web help in specific management functions such as training and marketing 3rd How e-commerce can make participation in sports more available through lower priced equipment and lastly, 4th The digital divide: and underlying condition that keeps some from participating fully in the benefits in the IT revolution. The Technological Revolution We are living in the midst of one of those very unusual occurrences that come along once every few generations: a society wide paradigm shift. The close of the last millennium has seen a fundamental change that is moving society the age of industry to the age of information. The currency in this new society that is being formed is information and the medium of exchange is called IT (and sometimes computer technology - CT). IT is simply the tools and methods used for the identification, organization and manipulation of facts that we call data. IT has become the engine that is driving all sectors of today's economy be it industry, government...
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...Basics and Perspectives of Sports Marketing Table of contents Index of figures ........................................................................................................ III 1. Differentiation and evolution of dedicated sports marketing ........................... 1 1.1. Historical development and modern definitions ............................................... 1 1.1.1. Historical development ........................................................................... 1 1.1.2. A broader definition ............................................................................ 3 1.2. Distinctiveness of the sports market compared to traditional markets ............. 3 1.2.1. Characteristics of the sports market ................................................... 4 1.2.2. Characteristics of the sports product .................................................. 4 1.2.3. Characteristics of the sports consumer .............................................. 5 2. Defining a marketing mix ..................................................................................... 5 2.1. Analysis phase and market segmentation ....................................................... 5 2.2.1. The traditional four p’s ........................................................................ 8 2.2.2. Additional domains of sports marketing ............................................. 9 3. Current Developments and future perspectives ............................................
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...brainchild of William France, which he started in 1948. Remaining under the control of the France family, NASCAR has since grown to become multibillion dollar business and one of the premier sports in America today. NASCAR sanctions over 1500 races at over 100 tracks in the US and Canada. NASCAR’s business model and success is heavily dependent on its relationship with big name sponsors. NASCAR strives to be the recognized leader in motorsports entertainment by improving distinctive environments for customers, participants and employees. NASCAR foresees strategic global expansion specifically in mature markets such as Europe, where Formula 1 racing has a dominant foothold. NASCAR is particularly sensitive to recessions. To combat this issue, strategic pricing will be used along with the support of loyal sponsors. To continue growing the NASCAR brand in the US we plan leverage our high profile drivers to appeal young folks. NASCAR is also cognizant of the untapped market with minorities and is committed to attracting this diverse group through target marketing and the implementation of special programs. To promote safety within professional racing NASCAR has invested in new technology and is stringent on safety procedure. NASCAR plans continue emphasizing safety and research to make the sport safer than ever. The company also plans to pursue more green initiatives to reduce its carbon footprint. As the economy improves the company will to aggressively address these topics...
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...Company Profile Of National Book Store Main company contact: Quad Alpha Centrum Building 125 Pioneer Street, Mandaluyong City, 1550, Philippines www.nationalbookstore.com.ph Phone: 63 2 631 8061 1. Business, Administrative & Contact Information a. Business name: National Books Store Inc. b. Business type: Limited Liability Company c. Company registration number: d. Tax reference number: Confidential e. VAT number: Confidential f. Tel: 63 2 631 8061 812-3950 to 51 889-5037 844-6112 g. Fax: 806-3441 h. E-mail: nbsvictory@nationalbookstore.com.ph i. Cell: N/A j. Physical address: Quad Alpha Centrum Building 125 Pioneer Street, Mandaluyong City, 1550, Philippines k. Postal Address: 1550 l. Banking details: i. Bank: Confidential ii. Branch: Confidential iii. Account number: Confidential iv. Branch code: Confidential v. Account manager: Confidential vi. Account managers details: Confidential 2. Introduction a. Company History The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels, and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers. They bought their merchandise from wholesalers and peddled them to smaller retailers. Liberation came, but the whole Escolta area was burned to the ground. Having all their stocks reduced...
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...Shenhua Huang) Theory section Market segmentation strategy involves dividing the market into different groups and how a market is segmented is based on certain variables. A Company must identify the parts of the market it can serve best in order to reach their specific target market as well as to achieve the maximum profitability. According to Prof. Dr. Christian Schuhart, several criteria used for different market segmentation include: demographical, socio-economical, psychographic and observable behavior segmentation. Demographic segmentation is market segmentation based on various demographic factors such as age, gender, marital status, social class, etc. It helps the firm to divide the market into several segments or groups, each having a common variable and target each of these groups to enhance its performance; In Psychographic segmentation category, the attitudes and lifestyle of the consumers are considered; Socio-economical segmentation is done on the basis of profession, education, income etc; Behavioral segmentation is based on the customer’s price behavior, brand loyalty and shopping locations towards the purchase of intended products. Market segmentation is the basis for marketing strategy development. A company needs to design the right strategies to develop the relationships between its products to right consumers. Case section In terms of Red bull, the demographic and psychographic segmentation strategies are applied in their product design and branding...
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...Introduction: Integrated marketing communication is often compared to an orchestra. Just as an orchestra’s performance is guided by a musical score, an IMC campaign must have a written score, or plan. This plan details which marketing communication functions and which media are to be used at which times and to what extent. An IMC campaign plan is a written document. It can be as minimal as a set of organized notes by a person running a small retail business or as complex as a 100-page document for a multimillion-euro brand campaign. But all good plans, regardless of size, have six basic elements: • Targeting (designated customers and prospects) • SWOT analysis • Objectives • Strategies and tactics • Budget • Evaluation The planning process begins with the selection of the desired audience for the brand message. Research then determines the strengths and weaknesses of a company or brand from the perspective of customers and prospects. Planning also takes into consideration marketplace opportunities and threats—the things that companies cannot control but can leverage or address to their advantage. Different Researchers and authors define this marketing activity in different perspectives the most famous definitions are as follow: “Integrated marketing communication is a process for planning, executing & monitoring the brand messages that create customer relationships, (Duncan, 2005)” “IMC is the coordination and integration of all marketing communication tools...
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...theories relating to Sports Psychology and performance, it can be evaluated that there are many possible psychological responses to implement a plan to ensure a student achieves there absolute best in the sport European Handball. European handball is team of 7 passes a ball to throw it in the goal. The game is quite fast and includes a lot of body contact, as the defenders try to stop the attackers from approaching the ball. (About Applied Sport and Exercise Psychology, 2007) With a game like European handball, a game plan will be needed as well as many strategies and a scheme to win the game will need to be set in place. There are strategies’ that not only improve my endurance and my fitness, but certain psychology strategies that improve my performance physically and mentally. If I want to take my game to the next level I have to be willing to take my training far beyond where most handball players stop. By over coming performance fears, injuries, stress and reaching certain goals there are many strategies that can be done to do so. (Quinn, 2013) Motivation, Anxiety and Arousal are the three main strategies that I used to improve in my performance. Getting good in a sport requires both physical and mental. You have to work hard on your conditioning and physical game to make it happening. A game strategy such as motivation is the best way to get you on top. Intrinsic motivation refers to motivation that is driven by an interest or enjoyment of the particular sport itself. And exists...
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