...Success Strategy of Benetton. Julia Belenkova Group 111. Type | Public (BIT: BEN) | Industry | Fashion | Founded | 1965 | Headquarters | Ponzano Veneto, Italy | Key people | Alessandro Benetton, Chairman Carlo Benetton, Deputy Chairman Luciano Benetton, Founder and non-executive Director Franco Furnò and Biagio Chiarolanza, delegating operative management of the company Giuliana Benetton, Director Gilberto Benetton, Director | Products | Clothing, Accessories and Footwear | Revenue | 2,032 million euro (2011) | Employees | 9,557 (2011) | Benetton Group S.p.A. is a global fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan. Benetton has a network of over 6,500 stores in 120 countries. The stores are managed by independent partners and generate a total turnover of over 2 billion euros. The Strategy of the company is very multi-faceted and is seen in every of the following activities: The Start The Benettons produced ordinary woolen sweaters of traditional somber colors and scratchy wool as many others in the industry until one day Giuliana Benetton developed more colorful and fashionable designs. So the Benetton’s first success was a bright violet pullover made of a soft blend of wool. Thus their first key to success was that in contrast to their competitors they developed a radical change not only in clothes but also in attitude to life – pleasant soft materials...
Words: 1653 - Pages: 7
...wide range of successful strategy texts, articles, and case studies during his 27 years of teaching. His teaching and research focus also includes the field of corporate finance. Prior to Gettysburg, he taught for 13 years in the management department at Penn State University. Pitts has been a visiting professor at the Sasin Graduate Institute in Bangkok, Thailand and IMEDE Management Institute in Lausanne, Switzerland, among others. Before entering academia, he worked in industry as an Investment Analyst for Prudential, a Plant Manager in Thailand, and as a US Peace Corps volunteer. Pitts holds degrees from Harvard (DBA), Columbia (MBA), and Yale (BA). Snow is Professor of Business Administration at Pennsylvania State University and a frequent lecturer in executive development programs throughout the world. Summary of the Book Contents The book differs from other book since it is about providing strategy formation that counters specific questions of problem at a more specific level where compared to others that provides strategy formation at a generic level. The book discussed that the sources for competitive advantage are market share and synergy. In addition, the strategies for competitive have been derived into 8 generic competitive strategies which are a collective from 4 strategies for gaining market share and 4 strategies for pursuing synergistic diversification. However, the writers made a disclaimer that the aforementioned strategies may not be...
Words: 1839 - Pages: 8
...My Success Strategy Plan Jennifer Hellams Colorado Technical University Online UNIV101 June 19, 2011 Success Strategy Plan Step 1: Student Success Strategies For this step of your plan you will reflect on Student Success Strategies that you have learned in this course that will help you be a successful student. Please do this by answering the questions that follow. (You may want to review the answers that you submitted from the Phase 2 Discussion Board. You will want to also review your instructor’s feedback and integrate changes as necessary.) 1. What three success strategies (from the Student Success Strategies Guide) will you plan on using throughout your degree program to help you be a successful student? The 3 strategies that I have chosen to adopt are making a “to-do list”, breaking larger projects down into more manageable chunks and balancing work and school. 2. Why will these strategies be most beneficial to you? MS can challenge your cognitive abilities and mess with your short-term memory. The longer I manger this disease the more I see this symptom. With that being said, making lists of what I need to get accomplish will be a great help. I see this as an on-going living list that will change often. I see this being an electronic list so priorities can be rearranged and updated easier. Breaking tasks into more manageable chunks I think will be essential to my success. I sometimes get so wrapped up in the over size of a project and get overwhelmed...
Words: 3814 - Pages: 16
...Strategies for Personal Success Yamicka Cassell University of Phoenix Abstract Deciding to return to school later in life is a huge decision. As a mature adult you weigh your pros and cons and try to make the decision that will positively affect everyone involved. There are certain roads that you travel when try to strategically plan your personal success. At first you may ask yourself many questions to get to your final answer. Is this the right decision for me and my family? Can I afford to go back to school? How will it affect my work schedule? After pondering this decision I researched and learned that 48% of college students are classified as adult learners. Of that 48 percent, half are women, according to the Chronicle of Higher Education and the Department of Education's Projections of Education Statistics Toward 2004. (Alverson,2009) The status of the economy in America further pushed my decision to return to school and make myself more marketable to future and current employers. As she looked back on her life and pondered if she was going to take that huge step and return to graduate school she weighed her pros and cons. Making a life altering decision such as returning to school and working a fulltime job is a huge decision. For many, going back to school is to pursue a lifelong dream or to further an education that was never completed. There are several obstacles and challenges that will be encountered financial, personal and emotional...
Words: 1113 - Pages: 5
...RELIANCE: STRATEGIES FOR SUCCESS Dhirubhai Ambani evokes strong reactions from people but nobody can be indifferent to his achievements. To the many happy shareholders of Reliance, he is good enough to deserve the Bharat Ratna and at the other extreme he is vehemently reviled for his business methods. On being criticized on his modus operandi of openly using political influence for corporate gain, Dhirubhai has repeatedly asserted: ''That is only a minor element of our work. Why not focus on the major portion related to implementation, where so many organizations goof up?'' He adds: ''I give least importance to number one. I was nothing but a small merchant but I reached this level here. I consider myself fortunate to be in this position, but I have no pride. I am as I was.'' [pic]Reliance is globally admired for its rapid and time-bound implementation methods and those are where lateral thinking is employed to the maximum. Reliance executives are constantly encouraged to think out-of-the-box, rather than traditionally or sequentially. The top bosses themselves have this tremendous ability to think laterally and look at business as a series of processes as illustrated by their quotes: ''The leadership of Reliance Industries has always shunned incremental thinking,'' says Anil Ambani, MD of the Reliance group. Older brother Mukesh Ambani says: ''We workin concentric circles, rather than in straight ranks, but there's always a center of accountability. We don't believe...
Words: 979 - Pages: 4
...The assignment for this discussion board is to research at least one credible internet source on my future career, summarize the information I found, share what I found to be helpful from the internet source, and how will it help me in my future career as an Information Technology. The website I have chosen to utilize is Career One Stop. Career One Stop is a fantastic resource for looking at any potential career. You can search for any career by name, education and training is needed to be the career of your choice, what the job outlook is, pay, resumes, and resources. It has everything you need to make an informed decision about what you want to be when you grow up. The part of Career One Stop, http://www.careeronestop.org/ , I have found the most interesting section is under the student tab entitled Get Work Experience. In this section there are many different avenues of gaining needed job experience. For example: internships and student job boards. One or both of these resources offer the option to gain real-life experience working at your chosen profession. Academically, Career One Stop shows a cross section of what is needed to do the job. This will help me ensure I am right on track with my education. Additionally, being able to find opportunities for an internship will be extremely helpful for me in my career. It is always good to have job experience as it adds to my overall experience. Being as rounded as possible is essential to doing the best I can at...
Words: 266 - Pages: 2
...TERM PAPER TERM 4 PGPME167 STRATEGY EXECUTION & MANAGEMENT OF CHANGE Strategy Execution and Organizing for Success SUBMITTED BY NITYA RANJAN MAITY MSL-126 PART I CONCEPT: The rapid pace of change, increasing competition; globalization and new opportunities made possible by technology all contribute to the need for executives to be able to effectively develop, communicate and manage the execution of organizational strategy. Few quotes on the concept; Michel Porter; “Operational effectiveness and strategy are both essential for superior performance but they work in very different ways” Dr, Robert Kaplan & David Norton; “Managing Strategy differs from managing operation.” Because of the differences, it should not be surprise that the performance management tools for operations are different from those ideally-suited for strategic management. Strategy without execution is like a sports car without horse power. It looks great in the driveway but impresses no one out in the road. Maximizing the organization’s potential and ultimate success depends on accelerating the alignment of strategy, organizational model and people. In other words, success requires the people with right profile and motivation find the organization to be an environment that is conducive to flawless execution. This is a difficult process that is aided greatly by an objective and robust analysis of a company’s people and culture...
Words: 2440 - Pages: 10
...Challenges and Strategies for Personal Success Frank M. Asi HCS/504 May 27, 2012 Danielle Patrick Challenges and Strategies for Personal Success Every human being have dream, have ambition, they want to be successful but very few work hard enough to achieve their goal. Many want an easy lives, they were waiting for their break or luck. Herbert W. Armstrong, a prolific writer and church leader said “Success does not just happen you have to create it.” Definition of success is different from every individual. It can mean wealth, fame, glory, remarkable career, nice house, happy family, good health, and the leisure in life they can imagine. It is not easy to achieve, it requires commitment to hard work and persistent effort, and constant drive for excellence. Les Brown a famous Radio Talk Show Host mentioned in his show that “people who chooses to do only what is easy will make their life difficult, those who chose to do what is difficult will make their life easy.” If they strive hard and work hard they will attain success that they truly deserve. “There are many aspects to success; material wealth is only one component. Moreover, success is a journey, not a destination. Material abundance, in all its expressions, happens to be one of those things that makes the journey more enjoyable. But success also includes good health, energy and enthusiasm for life, fulfilling relationships, creative freedom, emotional and psychological stability, a sense of well-being and peace...
Words: 1178 - Pages: 5
...Graduate Study Challenges and Strategies for Personal Success “Do not follow where the path may lead. Go instead where there is no path and leave a trail.” This famed quotation by one of the most influential American essayist and poet, Ralph Waldo Emerson, inspired me toward my journey to pursue graduate study. Taking the first step toward this journey is the most difficult. I understood that challenges will be inevitable in this path and implementing strategies to face these challenges is crucial for my success. I gained significant experience in both my academic and professional career over the years. I realize that I have the determination to accomplish goals and the necessary means to envision success. I have a variety of reasons I chose to pursue graduate study, both personal, and professional. Personally, I want to teach my children the importance of education in one’s life and to inspire them to aim for academic excellence. Professionally, I am very passionate about Nursing and about improving the quality of care given to patients. My ultimate goal is to influence change in the health care field as an educator or as an administrator. I want to inspire others to be excited with Nursing and be more involved in creating best practices that affects health care. I also want to ensure that I am more marketable to advance in my career. Graduate study paves the way toward the realization of these aspirations. Three Challenges that I will face in Meeting my Goals ...
Words: 1849 - Pages: 8
...BY Adawari Josiah Jumbo Student Number: 15622057 2010. Impact of Operations Strategy in the success of Firms: A Case study of Bunge Limited i. Impact of Operations Strategy in the success of Firms: A Case study of Bunge Limited By Adawari Josiah Jumbo Student Number: 15622057 Submitted To Laureate Online Education & University of Liverpool – Online Masters Degree In Partial fulfillment for the award of Master of Science (M.Sc.) Degree in Operations and Supply Chain Management Instructor: Dr. Armin Zehtabchi 2010 ii. DEDICATION This project is dedicated to my beloved wife and children for their understanding and support. My Instructor, Dr. Armin Zehtabchi is also to share from this for his supportive challenges and encouragement. . iii. DECLARATION I hereby declare that the work done in this project is entirely mine and has not been presented to any University for the award of any degree; that it was supervised by Instructor, Dr. Armin Zehtabchi. Adawari Josiah Jumbo iv. ACCEPTANCE Accepted by, Laureate Online Education & University of Liverpool – Online Masters Degree, in partial fulfillment of the Master of Science (M.Sc.) Degree in Operations and Supply Chain Management. Instructor: _________________________________________ Dr. Armin Zehtabchi v. ACKNOWLEDGEMENT I have the pleasure to...
Words: 7030 - Pages: 29
...Strategies, Skills, and Behaviors Needed for a Successful Business Career Prepared for Dr. C. Blaszcynski California State University, Los Angeles To: Dr. C. Blaszczynski From: Date: March 3, 2014 Subject: Completed Analytical Report describing effective strategies, skills, and behaviors for career success. Here is the report you requested on January 6, 2014, describing strategies, skills, and behaviors needed to have a successful career success. Data gathered from books and scholarly journals, support the conclusion that the strategies, skills and behaviors analyzed play an important role in obtaining and maintaining a successful career. Please call on us if we can answer any questions for you. We are glad that you gave us the opportunity to do this report for you, Dr. Blaszczynski, because we found it to be both informative and pleasant. Attachment TABLE OF CONTENTS Part Page EXECUTIVE SUMMARY ……………………………………………………………………. v INTRODUCTION ……………………………………………………………………………….1 Statement of the Problem …………………………………………………………….1 Background Information ………………………………………………………………1 Purpose of the Study ………………………………………………………………….2 Scope and Limitations ………………………………………………………………...2 ...
Words: 5425 - Pages: 22
...Individual Assessment Case study 1 Strategy success in gourmet fast food Contents Introduction ………………………………………………… ……….. 3 The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3 The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3 The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance. ………………………………………………………………………… 4 Risk from the actions …………………………………………....... 6 Conclusion ………………………………………………………… 6 Reference …………………………………………………………. 7 2 Introduction An appropriate strategy like a compass, guides a right direction of the company, it describes the direction of a company want to go. (Pirraglia,W. 2014) But a successful marketing needs a useful strategy, and also a effective implementation. (Case study, Document) A Comparison of the two fast food companies Crust Gourmet Pizza Bars, an Australian company, and Real Burger World, a company in the United Kingdom. Both of them have a similar strategy and a same purpose: product a high quality food. However, during the execution, there are two different outcomes: Crust opened in 2001, and has grown to over 50 outlets from 2001 to 2010; RWB has gone out of business before a few years ago. (Case study, Documen The main forces in the macro-environment facing the fast-food industry The food intake of the people...
Words: 1297 - Pages: 6
...In today’s society, we live in a world that is ever changing with constant advancements in technology; one, for example, which is online schooling. This is a convenient, yet challenging advancement in today’s society. In order for one to attain success in the online learning environment one must be disciplined, organized, computer savvy, and determined for success; Above all else, time management is key. An article retrieved from the University of Oregon (2009), Points out a couple of key factors to consider that can contribute to successful time management, in which they state, “It is important to note that time management is a personal skill; only you know your peak work hours, your attention span and your eating and sleeping needs, which must be planned for. Finding a time management strategy that best fits your needs is important” (University of Oregon, 2009). A couple of barriers that may cause one to become unsuccessful in the online learning environment could be computer/internet malfunction, ones work schedule, family issues, procrastination, or unexpected events. “An effective mechanism for decreasing the likelihood of procrastination is effective time management. One of the biggest obstacles to effective time management is underestimating the amount of time needed to meet graduate-course expectations” (Chamberlain, 2015). Procrastination is a silent killer. In regards to family issue, which can also be an unexpected event, one must use copping mechanisms, just...
Words: 351 - Pages: 2
...Graduate Study Challenges and Strategies for Personal Success HCS/504 August 6, 2012 John Dean Graduate Study Challenges and Strategies for Personal Success According to Linda Weston Kramer “Retuning to graduate school is a major decision in one’s professional life. Although there are many benefits to returning to school to earn a graduate degree, it is also very challenging” (Kramer, 2007, p. 158.). This essay discusses various challenges faced by graduate students, and strategies to overcome the challenges, from personal perspective. Personal and professional goals It is important to set personal and career goals before pursuing graduate study. Students need to discover the various courses offered, and select the one suit for them. This contributes a great deal of success because they choose what they want to, and where they want to reach. Goal setting and working toward achieving the goal is the key for success. My main long-term goal is career development. I want to complete my program within two years and find a job in Nursing/Informatics and go up in the ladder. When considering my short-term goal, I want to keep my GPA above 3.5, and acquire as much knowledge from this program by using the resources available. I want to improve my communication skills both written and verbal, and graduate study is the best platform for achieving that goal. It is important to prioritize the goals and choose the right path. Self-assessment and closely checking the measurable...
Words: 1054 - Pages: 5
...of smart phones becomes a substitute of it. Creative destruction is a common economic phenomenon happening in the business cycle and to some extend, it is a process of wealth accumulation under capitalism. (Karl, 1848&1857&1863) In the long run, it would result into a high rise of service and products quality, a progress in the humanity society. However, if focusing on the individual unit, creative destruction is a challenge. Those who do not play well, like because of lacking skills or technology, will be eliminated out of the game. In the following sections, this paper is going to illustrate the importance of innovation strategy in this game from the enterprise perspective, how could innovation strategy fit the strategic planning well, and how big data could work for the strategic planning process. 1 Innovation Strategy As defined, innovation strategy is a plan conducted by the organization to encourage advancement in technology or service. (Businessdictionary.com) Innovative technology is the soul of the business, which differentiates the firm from the others and brings profits to stakeholders. However, innovation does not equal product development. Product...
Words: 1000 - Pages: 4
