...business is subject to the same conditions, opportunities, and challenges when it comes to developing a competitive strategy. Yet, when the time comes for companies to actually put their strategies into practice, those that possess the ability to execute them effectively and sustainably are at an advantage. The key to success is therefore not only how a strategy is devised, but also how it is actually executed. Besides addressing the challenges associated with strategy development, discussions in recent years are increasingly dealing with problems of strategy execution. According to a study published in the Harvard Business Review, companies realize...
Words: 1501 - Pages: 7
...sales are increasing because of the number of Internet users and this occurs mostly in the electronic sector. Online shopping is more convenient and time saving which appeals to young people. Although old people tend to shop in regular shops, more and more young people prefer shopping online rather than in shops. • Counterfeit goods: In regions like Asia but also throughout the world, a large number of original goods are copied by look-alike products. This is positive for the costumers, because usually the look-alike products are much cheaper, but on the other hand it influences the original produts’ producers a lot, because a lot of people are price seekers which means they tend to buy goods which are cheap. STEEP Analysis We chose to do the STEEP Analysis, because it touches all the aspects which will give us a good overview about the external factors which impact Elecdyne. 1. Social Because of hectic lifestyles more and more people tend to use electronical devices in order to keep in touch with everybody. This means there is a great demand for electronic goods. Also increasing urbanization leads to the demand of communication between each other. 2....
Words: 991 - Pages: 4
...A Critical Review Of Crafting Strategy - Henry Mintzberg Table Of Contents Introduction ............................................................................................. 2 Wider Debate Of Strategy .................................................................. 2 Placing The Article In The Wider Debate.................................... 4 Strengths & Weaknesses of the article......................................... 4 Conclusion................................................................................................. 6 References................................................................................................. 7 1 Introduction This essay will critically evaluate the article “Crafting Strategy “ written by Henry Mintzberg. The essay will evaluate the difference between deliberate and emergent strategies and will compare the article against wider debate about processes of strategy. Strengths and weaknesses of the article will be critically reviewed by comparing with previous academic journals and conclusions will be made upon findings. Wider Debate Of Strategy Mintzberg (1984, pp. 69) argues that “strategies can form as well as be formulated” he believes they can emerge due to an ever changing environment” In contrast Porter (1987) takes a more deliberate strategy approach he believes there are 3 types of strategies, low cost, differentiated or focus. “Strategy is the creation of a unique and valuable position involving a different...
Words: 1498 - Pages: 6
...SYNOPSIS TOPIC Assessing marketing strategies for a new hospital based on the competitor matrix and role of marketing in the initial phase of hospital working RESEARCH QUESTION What are the current marketing strategies employed by the hospital with respect to the competitor matrix? What is the role of marketing in the initial phase of hospital? AIM To devise marketing strategy based on the competitor analysis, and role of marketing in the initial stages of hospital operational-sing. OBJECTIVES • To analyze potential competitors • Assessing marketing strategies • And to analyze the role of marketing in the initial phase of hospital REVIEW OF LITERATURE A set of processes for creating, communicating and delivering value to customers and managing customer relationship in ways that benefit the organization and its stakeholders is known as marketing. Reactive market orientation understands and meeting customer expressed needs. Proactive market orientation is focusing latent needs. By the corporatization of the healthcare, the health care field has changed significantly during the last few years. Health care industry especially hospitals have started utilizing market analysis to identify the opportunities. They take advantage of these opportunities for picking up sizeable share and to position them within this highly competitive market place. Organizations that practice both reactive and proactive marketing orientation are likely to be most successful in their endeavors...
Words: 266 - Pages: 2
...Business Strategy Analysis Among the whole business analysis process, Strategy Analysis is a key starting point that allows the identification of company’s profit drivers and key risks, it can also determine the profit potential of the property industry in which Lend Lease is competing. This section can be divided into three steps below. Identification of company’s profit drivers and key risks As the chairman of the group David Crawford said in the company’s annual report (2012), Lend Lease has successfully boost the profit growth for the financial year, the group has retained earning of $957.9 million and undrawn capacity of $1,242.5 million as at 30 June 2012. He also believed that this result reflects the continued success of the Group from implement of the Group strategy to mainly focus on the major infrastructure projects (Lend Lease 2012 p, 2). According to Mr. David Crawford, the company has the financial flexibility to fund their development and invest in new projects that are in line with their strategy. Although Lend Lease have massive infrastructure projects to drive the company forward , However，there are also some risks that may compromise the further growth. From internal factor, the company would most likely facing the Public relations crisis as the brand image been damaged because there were some illegal and immoral activities in Lend Lease. As we can see from the report by Reuters（2012）, the fact that a 10-year overbilling scheme on New York area projects...
Words: 1007 - Pages: 5
...SWOT ANALYSIS AND STRATEGY EVALUATION Erica Hite PHL/320 MAY 11, 2015 Linda Fisher-Lewis SWOT ANALYSIS AND STRATEGY EVALUATION SWOT Analysis SWOT is the abbreviation for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a planning method that is very structured and is utilized in the evaluation of the strengths, weaknesses, opportunities, and threats of an entity, such as a business organization. Gambling Industry Gambling is the wagering of something of value, usually money, on the outcome of an event (horse races), or a game (lotteries, slots. Table games). Many criticize gambling, gambling still faces many Legal restrictions in the United States. The Gambling industry makes a total contribution of 240 billion U.S. dollars to the U.S. economy annually. The gambling industry directly employs 700 thousand people worldwide. The gambling industry has forecasted to reach approximately 400 billion U.S. dollars in 2015. The following is a SWOT Analysis of the Gambling Industry: Strengths In a SWOT Analysis, strengths are the advantages that an organization enjoys over its competitors. These are the factors that are used by an organization to boost its competency in the market. The gambling industry has many strengths. One of their strengths is their asset leverages. Meaning they get to use their assets to be able to expand their business and improve their market shares. Marketing is very important for the gambling industry. They want...
Words: 1087 - Pages: 5
...Analysis of Lidl’s business strategies Name Institution Analysis of Lidl’s Business Strategies Lidl Stiftung & Co is an international discount supermarket that is located in Germany. The company was founded in the early 1940s by one member of the Schwarz family. The company has been operating in most parts of Europe, giving the other competing firms a very tough ground for retail business. Currently, the company has over 10,000 stores, most of which are in the UK. The company is the fifth best retailer in the world with a net income of $82.4 billion (Lidl, 2011). Apart from being active in the retail business, the company also carries out a number of services such as DVD rental, which was launched in 2009 and bakery services launched in 2012. According to Sillince (2006), resource based view in competitive advantage can help Lidl in achieving competitive advantage by looking at the internal factors that are within its system. For instance, the company has used its employees in ensuring that it achieves most of its goals within the shortest time possible. In addition, the company has achieved greater competitive advantage that has led to increase in the amount of profits and market share by internal tangible and intangible factors such as products and values respectively.In addition, the company uses heterogeneous and immobile resource-based views to ensure the achievement of the most effective competitive advantage in the market. Discourse and...
Words: 1366 - Pages: 6
...Group 11 1 Agenda 1 2 3 4 Introduction Background Information Key Financial Information Industry Information Company Information 5 6 7 8 Strategic Analysis of the company IT implementations and Successes Road ahead and Conclusion Background Significant bus operator in Singapore with 25% market share Leader in the world’s rail Industry in train service quality Growing revenue from retail, Advertising and Consulting services Dominant rail Operator in Singapore with 23 yrs operating Experience SMRT Second largest Taxi operator in Singapore with 3000 Taxis Mission, Vision & Core Values Excellence, Respect, Responsibility and Recognition, Commitment to the public, shareholders and employees Corporate Structure SMRT Trains Ltd • Incorporated on 6 August 1987 as Singapore MRT Ltd • Renamed as Singapore Mass Rapid Transit (SMRT) Corporation in 2004 • Main and only competitor: SBS Transit SMRT Buses Ltd • • • • Previously Trans Island Bus Services (TIBS) Incorporated as TIBS on 31 May 1982 Renamed to SMRT Buses Ltd on 10 May 2004 Main and only competitor: SBS Transit Ltd Milestones Geographic Footprint 10 Operating Model Group Information Financials Share Holding Pattern License and Operating Agreement 16 Critical success factors • Turnaround time – Shorter waiting time • Cost effective and sustainable transport – through integrated information • Network Span -Seamless travel across...
Words: 948 - Pages: 4
...Strategy Analysis Tsuru Case study Group B12 Group member: HIRPARA SHREY LIM JIA XIN OGUNRINDE OLADIPO WANG QIU JING External analysis 1.1 PESTLE Analysis: The two most important factors to be considered is the economic and social factors. The recovery of the UK economy and the increasing employment rate has increased the average consumer spending on eating out. The eating out market in UK increased at approximately 2% in 2014 and quick-service restaurants experienced a growth rate of 3.7% (EY Report). The London property market has also increased by 29% in 2014 which may affect restaurants’ profitability. As for the social factor, increasing consumer awareness on healthy lifestyles has influenced restaurants to include healthier choices in their menu. This trend provides a good opportunity for both existing players and new entrants to attract new market segmentations. The political and legal, technology and environmental factors are explained in detail in Appendix 1. 1.2 Porter’s five forces: As shown in Appendix 2, there is intense competition among dominant market players such as Wasabi and Itsu which have numerous franchises and experience high brand values and customer loyalty. They benefit from economies of scale and have the resources to retaliate aggressively through pricing promotion. However, the barriers to entry is moderate since the initial capital outlay are relatively low. The market competitiveness increases buyers power. Customers are price...
Words: 1970 - Pages: 8
...Strategic Management Industry 7: Company D Strategy Analysis In this competitive business field it is critical to strategize and plan management solutions in order to remain successful in the Athletic Footwear Industry. This is an individual report of Company D’s positioning strategy, in Industry 7, which showcases the decisions required to maintain a competitive edge in the global market operations of its product. It will be presented in the following format: 1. Company’s Strategy 2. Internal Strengths 3. Internal Weaknesses 4. Future Strategy 5. Competitive Market Share 1. Strategy Strong competition drives Company D to differentiate itself from the other companies in the industry and create value for customers in added features. The strategy is achieved by producing consumer goods that are perceived to be of superior quality, reliable, and of high status. A few approaches to achieve differentiation is to produce higher style/quality ratings, increase advertising, produce more models/styles, higher mail-in rebate, high celebrity appeal, and extend the network of retail outlets carrying the company’s brand. 2. Strengths Company D guarantees customers that the athletic footwear being manufactured has high service quality ratings. An additional strength is making free shipping available of online orders. Consumers have indicated that free shipping is important when making a decision to purchase goods online. After gaining this information about...
Words: 711 - Pages: 3
...Strategy Analysis McDonald’s System, illustrate that positive change can originate from anywhere and that everyone has a role to play in improving our environmental performance. From 2009 to now, McDonald’s has been intending to build a better business through effective environmental practices around the world. It pays attention to make healthy food and be environmental-friendly. In order to fulfill their purpose of going green, McDonald’s are taking several big changes in their operating strategies. 1. Logo Green This change was started from Europe. McDonald’s swapped its traditional red backdrop for a deep hunter green to promote a more eco-friendly image. With this new appearance, they want to clarify their responsibilities for the preservation of natural resources. Europe is just a start; McDonald’s will extend this idea into all over the world. 2. Energy Green McDonald’s Europe has provided its market with a unique toolkit to calculate an individual country’s carbon footprint. The easy-to-use web-based toolkit is currently implemented in 26 European markets. It enables the markets to generate a representative country carbon footprint to help them identify and measure the key reduction potentials. From economic point, their energy green strategy provides positive externality, which will not only benefit the countries, but also increase McDonald’s reputation. 3. Packaging Green In most McDonald’s stores, more than 85 percent packaging is fiber based...
Words: 556 - Pages: 3
...Burberry’s annual review 2012-2013 (2013) states that Burberry has opened 25 new stores from 2012 to 2013, 19 stores out of 25 were in emerging markets such as Hong Kong. The revenue has decreased by 15%. However, the retail and wholesale gross profit margin and net profit margin has increased to 70.6% and 17.8% respectively, which shows persistent improvements over the past 5 years (Figure 5). 3.0 Marketing Strategy Phan et al (2011) showed that Digital Marketing is Burberry’s core marketing strategy, which involves the interactive publicity, digital interactive fashion shows. Burberry used 60% of its marketing budgets on digital technology and started digital marketing since 2009. The photo-sharing site "Art of the Trench" created a credible customer reputation (Figure 6). Burberry launched its official website in 45 countries using six different languages. Burberry has over 15 million fans on Facebook and more than 1,970,000 Twitter followers. The excellent records in Burberry’s annual report, can also prove the success of applying digital marketing strategy. 4.0 Distribution...
Words: 568 - Pages: 3
...Formulating a Market Strategy BY REX STEWART #006 AUGUST - SEPTEMBER - 1986 In the previous article, we talked primarily about tools to determine your market niche and ways to utilize these tools in gathering information to determine your store's market position. With this information gathered, what do we do with it? On the board level, it should be utilized to formulate a strategic plan or to review an already existing plan. More importantly, on the staff level, the information gathered is the basis for an operational marketing strategy. A marketing strategy should be used as a working paper that guides the store's operations for the next 1-2 years. The format of a marketing strategy has three sections: 1. basic assumptions -- based on survey results and past planning processes; 2. strategic goals -- goals for growth and fiscal health of the co-op; 3. achieving goals -- operational ideas for changes that will alter the perception of the storefront by the public to conform to the strategic goals. (An advertising strategy, to be discussed in our next column, is a result of the marketing strategy and needs to be treated as a separate document. A market strategy creates the product to be advertised; the advertising strategy defines the markets to be advertised in and the media vehicles to be used.) As mentioned earlier, it is important that corporate goals are established through a strategic planning process before an operational marketing strategy can be written. These...
Words: 995 - Pages: 4
...STRATEGIC MANAGEMENT (MGT431) GUIDELINES FOR THE WRITTEN STANDARDIZED CASE ANALYSIS Overview and Background The introduction of your paper should acquaint the reader with the company being analyzed and demonstrate your ability to succinctly describe the company from a historical perspective. Take this opportunity to highlight key factors and past strategies, which have led the company to its present position. It is important for you to understand precisely, why the company has been successful (or unsuccessful) in the past. Taking time to articulate this may suggest distinctive competencies that you might otherwise overlook when writing the following sections. Conclude the “Overview and Background” of your paper by clearly identifying the key issues, and/or problems facing management at the close of the case. After reading and analyzing a case, the reader is generally left with a feel for some major issues with which will determine the future success of the firm. State these issues as succinctly as possible as they will likely be developed in much greater detail later in the case analysis. Company Mission This section of your paper should clearly state the company mission as you see it at the end of the case. Remember, a company mission delineates the primary purpose of the firm (its reason for existence) and must, at a minimum, describe: * The products or services of the firm * The primary markets to be served * The means by which the...
Words: 1318 - Pages: 6
...M 312 (Graham FELLOWS) * Thursday 18.00 – 19.00, M 312 (Graham FELLOWS) * * Unit Rationale and Aim * * How to outperform their competitors is every company's main challenge. Managers deploy strategies to achieve sustainable competitive advantage. This unit introduces you to the strategic choices organisations can make by providing you with key concepts relating to the strategic analysis of companies and their environments. Students from different majors can draw on their education thus far and use it in understanding how every aspect of an organisation such as HR, Finance, Marketing, etc. plays a role in strategy. This understanding is particularly relevant to you when making the transition to the workforce. This unit introduces you to cutting-edge concepts, frameworks, and techniques of strategic analysis that allow you to make better strategic decisions. The aim of this unit is to provide you with the analytical tools needed to become critical strategic thinkers and effective problem solvers. You will learn how to develop and implement superior strategies. * * Approaches to Teaching and Learning * * Learning strategies in this unit advance critical analysis and planning skills. Intellectual inquiry is encouraged through analysis of case studies and tutorial exercises. The general approach...
Words: 872 - Pages: 4
