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Strategy Execution

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Submitted By Frigideh
Words 4103
Pages 17
Team Assignment
BU481 Sections M - Group 9

1. Given 12 cases in the course, what industries and sizes of companies would you like to see covered in the course.

Software/Hardware Industry

I believe a large sized software or hardware company, founded pre 2000’s would be hugely interesting to research in a business policy course. Companies that come to mind that have also been influential during the Internet boom, and still compete in the software or hardware environment include Yahoo! Inc., Cisco Systems, Microsoft, and lastly Amazon.com Inc.. If the case was current, I believe it would give students a realistic look at the way computers can alter and disrupt the business landscape. It would include many course concepts including leader/follower dynamics, external environment analysis, as well as the different ways a company can bring new or old products and services to new or old markets.

All of these companies are in a constant race with one another for market share, and while small competitive advantages can be leveraged into larger ones in a short time, they can be lost in that same time frame. The competition these companies face also exists among small firms operating in leaner capacities. Analyzing any of the above mentioned companies would allow students to be creative while providing an informative view of how these companies are hugely capable of changing the way everyone interacts with the world around us.

Video Game Industry

An example of a company in the video game industry would be Bungie. Bungie is a medium sized developer that experienced a large amount of success with their “Halo” IP. After finishing the series in 2010, the developer chose to pursue a new strategy and end their partnership with Microsoft. A case exploring the trends of the industry, dealing with a dedicated fan-base that can be resistant to change and how a

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