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Strategy Management Analysis, Tesco

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Submitted By vincentc
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TESCO PLC is a British multinational grocery and general merchandise retailer. It is a third largest retailer in the world. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK, Ireland, Hungary, Malaysia, and Thailand.

Mission
Tesco’s business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn’t changed. Customers want great products at great value which they can buy easily and it’s Tesco job to deliver this in the right way for them.
That’s why we’ve chosen ‘Serving Britain’s shoppers a little better every day’ as the new core purpose. As a business, serving customers is at the heart of everything we do – from colleagues in its stores to those of its in supporting roles.
In the UK, Tesco serve some 66 shoppers every second, so it’s Tesco goal to ensure every one of those customers experiences just a little better service on each visit.

PESTLE
Using PESTLE analysis to analyse to business environment of Tesco.
Political
Many governments encourage retailers to create more career opportunities for the domestic population. So Tesco plays its role in providing employment opportunities, it also increases the demand for its products and diversifies its workforce.

Economic
Tesco is concerning any changing in policies, such as taxation. Although Tesco is growing internationally, it is still concern the UK market where it has a market share of around 30%. It helps Tesco to expand its brand in UK.

Social
The Uk customers have moved towards bulk shopping, so that Tesco has increased the number of non-food items offered on sale for attract these type of customers. Also, the customers become mare concern about health issues, so Tesco is adapting to these changes by accommodating the demand for organic products.

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