Premium Essay

Strategy Square Pharma

In:

Submitted By roommun
Words 3682
Pages 15
Table of Contents CHAPTER 01: COMPANY OVERVIEW 3 1.1 Introduction 3 1.2 Basic Information and Chronology since Inception 4 1.3 Vision 5 1.4 Mission 5 1.5 Objective 5 1.6 Corporate Focus 5 1.7 Management Philosophy 5 CHAPTER 02: INDUSTRY ANALYSIS 7 2.1 Rivalry among existing firms 7 2.2 Threat of entry of new firms 9 2.3 Threat of Substitute products or Services 10 2.4 Bargaining power of suppliers 10 2.5 Bargaining power of buyers 11 CHAPTER 03: COMPANY ANALYSIS 13 3.1 SWOT ANALYSIS 13 3.1.1 STRENGTHS: 13 3.1.2 WEAKNESSES: 14 3.1.3 OPPORTUNITIES: 14 3.1.4 THREATS: 15 3.2 Competitive Strategy Analysis: 16 3.2.1 Advantage of SPL in using an Integrated Strategy: 17 3.2.2 Disadvantages of SPL in using an Integrated Strategy: 17

CHAPTER 01: COMPANY OVERVIEW
1.1 Introduction

The flagship company of the Square group of industries, Square Pharmaceuticals Limited (SPL) is the largest pharmaceuticals company in Bangladesh. Founded in 1958 and headquartered in Dhaka, Bangladesh, SPL develops, manufactures and markets drugs for humans and the animal world. The company owns and operates modern pharmaceutical factories mainly in Bangladesh and also has a separate division to operate a modern chemical factory which produces and sells basic chemical products. It also has divisions to produce and sell agrovet and pesticide products. It exports its products to Europe, Asia, Africa and South America.
SQUARE Pharmaceuticals Limited (SPL) is the largest pharmaceutical company in Bangladesh and is leading the Pharmaceuticals sector from the very beginning. It has been continuously in the 1st position among all national and multinational companies since 1985. SPL offers a range of pharmaceutical products, which include alimentary preparations, anesthetics, antiallergy preparations, antidiabetic preparations, antihaemorrhagic, antiparasite preparations, aromatase

Similar Documents

Premium Essay

Business Level Strategy and Trends Impact Performance of Beximco Pharmaceuticals Ltd

... 3. Organizational Structure 4. Product Line 5. Market Scenario 6. Business level Strategy Pursued 7. Competitive Advantage 8. SWOT Analysis 9. Possible Measures to Improve Performance 10. Relationship between Business Level Strategy and Performance 11. What I Learned 12. Conclusion  Historical Background Beximco Pharma is a leading edge pharmaceutical company and is a member of the Beximco Group, the largest private sector industrial conglomerate in Bangladesh. The firm started operation in 1980, manufacturing products under the licenses of Bayer AG of Germany and Upjohn Inc. of USA and now have grown to become nation's one of the leading pharmaceutical companies, supplying more than 10% of country's total medicine need. Today Beximco Pharma manufactures and markets its own `branded generics' for almost all diseases from AIDS to cancer, from infection to sthma, from hypertensio to diabetes for both national and international markets. Company Profile Beximco Pharma manufactures a range of dosage forms including tablets, capsules, dry...

Words: 2662 - Pages: 11

Premium Essay

Term Paper on Square Pharmaceutical Bd

...Definition of Strategy Definition of Strategy: Strategy is a method or plan by which long term objectives will be achieved. Long term objectives are the specific result that an organization seeks to achieve in pursuing its basic mission. Business strategies may involve geographic expansion, diversification, acquisition, product development, market penetration, retrenchment, divestiture, liquidation and joint ventures. Strategies are potential actions that require top management decision and large amount of farm’s resources. Additionally strategies affect an organization’s long term prosperity, typically for at least five years, and thus are future oriented. Strategies have multifunctional and multidivisional consequences and required consideration of both the external and internal factors facing the firm. Most Strategic Management Model There are several Strategic Models are available and used in different organizations but following are the most used strategic models: 1. PEST analysis 2. STEER Analysis 3. Five Forces Model 4. Strategic Group Map 5. SWOT analysis 6. Blue Ocean Strategies 7. Open innovation 8. McKinsey seven S model Company Detailed Profile including mission & vision and Organogram Company Detail Profile Square pharmaceutical is now the most leading company in Bangladesh since 1985 and is now on its way to becoming a high performance global player. Today it has achieved a state of mind among consumers...

Words: 5122 - Pages: 21

Premium Essay

Strategic Management

...1. Historical background Beximco Pharmaceuticals Limited (BPL) is a part of Beximco Group, the largest private sector industrial conglomerate in Bangladesh. BPL develops, manufactures and markets both finished dosage form branded generic pharmaceutical products and active pharmaceutical ingredients (APIs), with products including solid dose forms, Metered Dose Inhalers, Nasal Sprays, Large Volume Intravenous Fluids, Suppositories, and Creams/Ointments. BPL produces and markets 'branded generics' for most diseases ranging from AIDS to cancer, from infection to asthma, from hypertension to diabetes, for both national and international markets. The company also manufactures active pharmaceutical ingredients and intravenous fluids and contract manufacture for major international brands of leading multinational companies. BPL utilizes state of the art manufacturing facilities. BPL also has outstanding reverse engineering capabilities. Incorporated in 1976, BPL started off as a distributor of pharmaceutical products. It imported products from global MNCs such as Bayer AG of Germany and Upjohn Inc. of USA and sold them in the local market. It eventually graduated to a manufacturer and distributor of these products in local market under licensing agreements. During the early 80s, BPL launched its own products in the local market. Beximco started its exports operation in the early 90s with APIs. Today BPL is one of the largest exporters of medicines from Bangladesh. BPL employs more...

Words: 1988 - Pages: 8

Premium Essay

Strategic Marketing

...Corporate Social Responsibility: ( Medicine Indutry In Bangladesh) Corporation:  the word corporation is widely used to describe large business organization. Specially, the multi-national nonprofit or profit seeking organizations such as Coca cola, IBM etc. are often termed as the corporation. Social responsibility: Social responsibility is an ethical theory that an entity, be it an organization or , has an obligation to act to benefit society at large. Social responsibility is a duty every individual has to perform so as to maintain a balance between the economy and the ecosystems. Corporate social responsibility: Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare. The term generally applies to Company efforts that go beyond what may be required by regulators or environment protection groups. Corporate social responsibility may also be referred to as “corporate citizenship” and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental changes and also a change in the community’s attitude toward the company. Companies have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at their disposal for socially conscious investments and programs. Some companies may engage in "green washing", or feigning...

Words: 3789 - Pages: 16

Premium Essay

Valuation of Ambee Pharmaceuticals Limited, Bangladesh

...601 Course - TERM PAPER Financial Statement Analysis & Valuation AMBEE PharmaceuticalsLtd. ENTERPRISE VALUATION & ANALYSIS OF BUSINESS AMBEE Pharmaceuticals Limited T able of Contents Chapter - 01 Chapter - 02 Chapter - 03 Chapter - 04 Chapter - 05 About the Company Strategy Analysis Valuation Conclusion Annexure ………………………… ………………………… ………………………… ………………………… 01 03 11 21 A M B E E P H A R M A : V A L U A T I O N 1 Chapter About the Company The company’s operation & historical performances were moderate and they were not leading the market from their inception A MBEE PHARMACEUTICALS LTD., was established in 1976 in Bangladesh. This public limited company was registered under the companies Act, 1913 and was incorporated in Bangladesh on 4th February 1976. Ambee has a joint venture with a famous multinational company Medimpex of Hungary. Ambee started its operation with modest 17 joint ventured products and is now running in full swing with 76 products. They have Tablets, Capsules, Liquids, and Gel in tubes and Injectables. Its operational area covers all over Bangladesh with a large number of field forces who strive hard to establish the demand of products of the company in every corner of the country. The company maintains four outside Depots located at Khulna, Bogra, Chittagong and Sylhet besides its National Distribution Cell in Dhaka. When Ambee Pharmaceutical Ltd.(APL) was launched back in Feb’ 1976, Ambee had only 30 field forces...

Words: 5420 - Pages: 22

Free Essay

Performance Dynamics

...on the Dhaka Stock Exchange. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and it has been continuously in the 1st position among all national and multinational companies since 1985. Square Pharmaceuticals Ltd. is now on its way to becoming a high performance global player. SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. Chronology since Inception 1. 1958: Debut of Square Pharma as a Partnership Firm. 2. 1964: Converted into a Private Limited Company. 3. 1974: Technical Collaboration with Janssen Pharmaceutica, Belgium, a subsidiary of Johnson and Johnson International, USA. 4. 1982: Licensing Agreement signed with F. Hoffmann-La Roche Ltd., Switzerland. 5. 1985: Achieved first position in the Pharmaceutical Market of Bangladesh among all national and multinational companies. 6. 1987: Pioneer in pharmaceutical export from Bangladesh. 7. 1991: Converted in to a Public Limited Company. 8. 1994: Initial Public Offering of Square Pharmaceutical Shares. 9...

Words: 1318 - Pages: 6

Premium Essay

Pharmaceutical Marketing Mix Strategy and Physician’s Prescription Behavior

...The Pharma Innovation Journal 2014; 3(7): 08-12 ISSN: 2277- 7695 TPI 2014; 3(7): 08-12 © 2013 TPI www.thepharmajournal.com Received: 14-08-2014 Accepted: 28-08-2014 Rizwan Raheem Ahmed Professor, Department of Business Administration & Commerce Indus University, Pakistan Pharmaceutical marketing mix strategy and physician’s prescription behavior Rizwan Raheem Ahmed ABSTRACT Purpose: This research paper gives an insight about the processes used by local and MNCs pharmaceutical companies in Pakistan.The purpose of our research is to examine that what factors affect physician prescription behavior based on ethical grounds. Methodology: This research focuses on the strategies and marketing tools used by pharmaceutical companies in Pakistan, and how Physicians behave against all these marketing strategies in terms of Prescription patterns. The questionnaire survey method is used for data collection and SPSS is used for Correlation and Regression techniques for the understanding of Physician’s prescription behaviour. Findings: The data analysis figuring out the correlation of these variables with the subject of the study i.e. factors influencing the prescribing behavior of the physician. The data shows the significance level of individual independent variable as Promotional tools. According to the results of Multiple Regressions Analysis (MRA) the researchers can conclude that independent variables have significant relationship with dependent variable. Therefore other all hypotheses...

Words: 3490 - Pages: 14

Premium Essay

Oneflash

...Company Secretary Khandaker Habibuzzaman of Square Pharmaceuticals Ltd who helped us with all the required information. This analysis would not have been possible without his generous cooperation. TABLE OF CONTENT INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .01 LITERATURE REVIEW. . . . . . . . . . . . . . . . . . . . . . . . .02 HOW THE BUSINESS WAS FORMED. . . . . . . . . . . . .05 TYPES OF PRODUCT. . . . . . . . . . . . . . . . . . . . . . . . . . .09 INDUSTRY ANALYSIS. . . . . . . . . . . . . . . . . . . . . . . . . 11 CONCLUSION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 INTRODUCTION: Square Pharmaceuticals Limited was founded in 1958 by Samson H. Chowdhury along with three of his friends as a private firm. It is sister concern of Square Group. In 1964 it was converted into a Private Limited Company. In 1985 Square Pharmaceuticals Ltd (SPL) achieved market-leadership in the pharmaceutical market of Bangladesh among all national and multinational companies and 1987 it became the pioneer in pharmaceutical export from Bangladesh. It went public in 1991 and is currently listed on the Dhaka Stock Exchange. In 1994 Square offers Initial Public Offering (IPO) of shares of Square Pharmaceuticals Ltd. In 1995 chemical division of Square Pharmaceuticals Ltd. starts production of pharmaceutical bulk products (API). In 1998 Agro-chemicals and Veterinary Products Division of Square Pharmaceuticals starts its operation. In...

Words: 3192 - Pages: 13

Free Essay

Financial Management

...Performance dynamics of an individual entrepreneur in Bangladesh 1. Historical background: SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position among all national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991. The sales turnover of SPL was more than Taka 11.46 Billion (US$ 163.71 million) with about 16.43% market share (April 2009– March 2010) having a growth rate of about 16.72%. SQUARE Pharmaceuticals Limited has extended its range of services towards the highway of global market. It pioneered exports of medicines from Bangladesh in 1987 and has been exporting antibiotics and other pharmaceutical products. This extension in business and services has manifested the credibility of Square Pharmaceuticals Limited. 2. Product profile: SQUARE Pharmaceuticals Limited, the flagship company of SQUARE Group, is holding the strong leadership position in the pharmaceutical industry of Bangladesh...

Words: 1167 - Pages: 5

Free Essay

Medicine Sector in Bangladesh

...Pharmaceutical Sector of Bangladesh The pharmaceutical industry in Bangladesh is one of the most developed technology sectors within Bangladesh. Manufacturers produce insulin, hormones, and cancer drugs. This sector provides 97% of the total medicinal requirement of the local market. The industry also exports medicines to global markets, including Europe. Pharmaceutical companies are expanding their business with the aim to expand the export market. History Right after liberation war three fourth of the pharmaceutical industries was dominated by multinational companies. The National Drug Policy (NDP) in 1982 and 2005 has major impact in the development and growth of the Bangladesh pharmaceutical industry. Key points of National Drug Policy of 1982  To provide administrative and legislative support for ensuring quality of essential drugs which are relevant to the national health need.  To reduce the price of medicine by ensuring the lowest competitive price.  To eliminate non-essential medicine from the market  To promote production of local drug and raw materials.  To develop proper drug monitoring and information system to prevent wasteful misuse and to ensure the proper utilization of the drugs.  To ensure GMP and qualified pharmacist in manufacturing companies. Drug Regulatory Authorities in Bangladesh • The Directorate General of Drug Administration (DGDA) • The Pharmacy Council of Bangladesh (PCB) Local Market Overview The Bangladesh...

Words: 998 - Pages: 4

Premium Essay

Squre

...SQUARE SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position among all national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991. The sales turnover of SPL was more than Taka 7.5 Billion (US$ 107.91 million) with about 16.92% market share (April 2006– March 2007) having a growth rate of about 23.17%. History of SQUARE Group |1958 :  | |Debut of Square Pharma as a Partnership Firm. | | | |1964 :  | |Converted into a Private Limited Company. | | ...

Words: 1683 - Pages: 7

Premium Essay

Business

...Samson H. Chowdhury 1. Type of Company: The company was founded in 1958 by Samson H. Chowdhury along with three of his friends as a private firm. It went public in 1991 and is currently listed on the Dhaka Stock Exchange. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and it has been continuously in the 1st position among all national and multinational companies since 1985. Square Pharmaceuticals Ltd. is now on its way to becoming a high performance global player. As per vision, mission and objectives; they are to emphasize on the quality of product, process and services leading to growth of the company imbibed with good governance. Manufacturer of different cosmetic and toiletries product categories, Cosmetic Contract Manufacturing & Packaging, Marketer of different cosmetic and toiletries product categories * 1958: Debut of Square Pharma as a Partnership Firm. * 1964: Converted into a Private Limited Company. * 1974: Technical Collaboration with Janssen... 2. Type Of Products Sold By Them: ❖ Health & hygiene, ❖ Oral care, ❖ Hair care, ❖ Fabric care etc. 3.Major Brands of the company are • Jui • Meril Protective Care • Meril Baby • Meril Splash • Revive • Chaka • Chamak •...

Words: 480 - Pages: 2

Premium Essay

A Study on Pharmaceutical Industry of Bangladesh from the Perspective of Corporate Finance ( Company Under Research: Beximco Pharmaceuticals Ltd & Square Pharmaceuticals Ltd)

...FINANCE ( Company under research: Beximco Pharmaceuticals Ltd & Square Pharmaceuticals Ltd) Course Title : Corporate Finance (PF 604) Submitted to Professor Shabbir Ahamad Department of Finance University of Dhaka Prepared by- Haroon Islam (ID: Fin -01- 15-001) Md. Syedur Rahman( ID: Fin-01-15-027) Md. Abdur Rahman Babu(ID: Fin -01- 15-036) Farzina Sulvia (ID: Fin -01- 15-054) MPF Program, Department of Finance University of Dhaka Date: 03 June 2016 Table of Contents Chapter 01: Introduction 5 1.1 Introduction 5 1.2 Objective 5 1.3 Methodology 5 1.4 Limitation 5 Chapter 02: Brief Company Overview 6 2.1. Beximco Pharmaceuticals Ltd 6 2.2. Square Pharmaceuticals Ltd 7 Chapter 03: Capital Structure 8 3.1. What is a 'Capital Structure' 8 3.2. BREAKING DOWN 'Capital Structure' 8 3.3. Corporate Finance - Factors that Influence a Company's Capital-Structure Decision 8 3.4. Study on the Debt Equity Ratio Analysis 10 3.5. Observation: 11 Chapter 04: Dividend Policy & Dividend Payout 13 4.1. Dividend theories 13 4.2. Dividend Policy: 14 4.3. Dividend Policy of Beximco & Squar Pharma 15 4.4. Dividend Payout Ratio: 16 4.5. Analysis on Dividend Payout Ratio and its impact on average share price in the long run 19 Chapter 05: Effect of Dividend Declaration & Dividend Payment on Share price 20 5.1. Beximco Pharmaceuticals Ltd 20 5.2. Square Pharmaceuticals Ltd 22 Chapter 06: Merger 24 6.1. The Main...

Words: 7998 - Pages: 32

Premium Essay

Employee Turnover and Organization Productivity in the Context of Pharmaceuticals Industry

...EAST WEST UNIVERSITY Employee Turnover and organization Productivity in the context of Pharmaceuticals industry Organization Behavior (MGT 251) 7/20/2014 The document is on Employee turnover and organizational productivity of Square Pharmaceuticals, discussing various condition of employee turnover rate and the effect of that on the productivity level.   An Assignment on Employee turnover and organizational productivity in the context of pharmaceutical industry. Course Code: MGT-251 Course Title: Organizational Behavior Section: 3 Submitted by Glen Archan Karmakar 2012-2-10-061 Asif Zubair 2012-2-10-066 Sazzad Ahmed 2011-3-10-048 Clinton Peter Gomes 2012-2-10-062 Abdul Momen Noman 2012-1-10-112 Sabbir Newaz 2010-1-10-267 Submitted to Rumana Afroz (RUA) Senior Lecturer Department of Business Administration Date of submission July 20, 2014 Rumana Afroz (RUA) Senior Lecturer Department of Business Administration Subject: Submission of the Report on “Employee turnover and organizational productivityin the context of pharmaceutical industry”. Dear Madam, Here is the report on the observational study of employee turnover in the context of pharmaceutical industry that you asked us to conduct in July, 2014. While preparing the term paper, we have tried our best to privide all the necessary information that will give a vivid scenario of our work on the topic mentioned above. We have gathered all...

Words: 5071 - Pages: 21

Premium Essay

Organizational Environment & Stakeholders

...External Environment. There are two components of the external environment they are: 1. Specific Environment 2. General Environment We will analyze and explain how both the components of the environment influences the organization’s management process, marketing strategies as well as the performance of the organization. For our assignment we have chosen Sharif Pharmaceuticals Ltd. Specific Environment: The specific environment includes external forces that directly impact the manager’s decisions and actions and that are directly relevant to the achievement of the organization’s goal. Specific environment includes: • Customers: Every organization needs to deal with their potential customers carefully as they are the ones who will be using their output. The customers of Sharif Pharmaceuticals include- hospitals/clinics all over the country, physicians and most obviously the patients from all walks of life. • Suppliers: For Sharif Pharmaceuticals their suppliers need to have high quality raw materials and provide the company with the lowest possible time and deliver them on time. Otherwise, their business would be hampered. Some of the suppliers of Sharif pharma are: I. Brother’s Trade House Ltd. II. Classic Marketing of Mark...

Words: 1744 - Pages: 7