...Daisy’s Chocolate Fruit Basket Marketing Plan MARKETING 3000 Executive Summary Daisy’s Chocolate Fruit Baskets (DCFB) is a premier chocolate fruit basket manufacturer and retailer. DCFB is concentrating on making these one of a kind baskets out of a wide range of high quality organic fruits and chocolates. In addition to having several flagship baskets, DCFB will also offer the option of a custom basket, allowing the customer to choose the fruits and types of chocolates themselves. DCFB will be selling to individuals as well as companies, and independent vendors. Initially the bulk of DCFB’s business will be generated from individuals, but as time passes, a growing percentage of sales will come from other vendors and companies. While there are many different competitors in the market now, they are larger in size and much less flexible. DCFB will be able to meet customer demands through superior products, customer attention, as well as customer product offerings. DCFB will be raising awareness of their products through the use of a brochure and a Website. Once a customer is interested in placing an order, they can come by the office, call in the order, or order via our secure Website. In addition to the customer being able to pick up the basket from DCFB’S office, DCFB is able to ship via UPS. Once up and running with some momentum, DCFB will be producing profits at a high rate. It is projected that by September of next year, DCFB will be profitable...
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...Marketing Management Study Program : Management Assignment Title : Group Project Group Members : Anton Kokabri Caroline Natalia Chandra Leonardi Sutopo Selly Sherly Warren Class : Prince Edward Island Lecturer : Sir Hendra Submission Date : 13 November 2009 Business Marketing Plan Executive Summary Overview T-Quila is an upscale clothing shop that will open in July next year. T-Quila, which means "Tequila" or "kind of wine”, defines the shop and its essence of inclusion. We choose the name to suppose that our products will make the customers to be addicted to our products and keep on buying them. T-Quila's clothing selections are couple T-shirt, Family T-shirt, Siblings T-Shirt, Female Tees and D.I.Y T-shirt that will satisfy Medan people’s demand in a unique and well-designed T-Shirt. T-Quila is a group-owned business currently organized as a Partnership. Clothing for Everyone T-Quila will provide T-Shirt that is wearable in any kind of occasions and stretch in the special design. T-shirt is never out-of-date while other fashion stuff is not up-to-date anymore. From century to century, T-shirt has always been the most favorable items to wear by most people. In addition to that, we provide T-shirt with unique design and in various types. T-Quila’s customer is people who want to be stylish with a minimum budget and become the one who is in the middle of the spotlight. They enjoy the T-shirt fashions and want a place where they can go...
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