...its market position Competition: Four major beverage companies, their products and market share has been taken into account as they are the prime competition Target audience: All age group of people and from all different walks of life are target audience for Tropicana’s new product. Anyhow, a complete analysis on different target segments has been carried out Market environment: Demographics, psychographics, economic, political, technical and cultural factors that would effect the launch of PomLife and eventually its success Marketing Mix: A complete package of marketing activities is suggested for Tropicana to undertake in order to make this juice successful among the target audience in the defined market scenario. After a thorough research and interpretation, we have come to a conclusion that there is a huge market for “PomLife” and it will be very successful in the Canadian market if an effective marketing mix is followed. It will be great if you take a...
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...Chen For GWU IDS Capstone 2012 September 2, 2011 Abstract This paper offers a review of the literature on the theoretical underpinnings and practical uses of GVC value chain governance theory for the purposes of informing a development-focused graduate student consulting project that employs GVC methodology. The first and second sections provide a brief overview of value chains, GVC governance theory and the relevant concepts for conducting a value chain analysis within a development context. The third section discusses GVC interventions and offers a case study of a successful intervention. At the end of this paper, the author offers a set of recommendations for a graduate level development capstone project that would focus on value chains. Introduction In today’s globalized world, the traditional concepts that were useful to understanding global integration such as comparative advantage and the role of multinational corporations in shaping trade and investment are no longer sufficient. That is, these concepts do not account for the fragmentation in the value chain or the fast-rising capabilities in places that are new to the capitalist global economy such as China, India, Russia and Vietnam. Since the early 2000s, a new framework - global value chain governance theory - seeks to understand the economic interests, social structures and competition and strategy that advance or obstruct productivity. This paper offers a review of the literature on the theoretical underpinnings...
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...Computer science From Wikipedia, the free encyclopedia Jump to: navigation, search Computer science or computing science (abbreviated CS) is the study of the theoretical foundations of information and computation and of practical techniques for their implementation and application in computer systems.[1][2] Computer scientists invent algorithmic processes that create, describe, and transform information and formulate suitable abstractions to model complex systems. Computer science has many sub-fields; some, such as computational complexity theory, study the fundamental properties of computational problems, while others, such as computer graphics, emphasize the computation of specific results. Still others focus on the challenges in implementing computations. For example, programming language theory studies approaches to describe computations, while computer programming applies specific programming languages to solve specific computational problems, and human-computer interaction focuses on the challenges in making computers and computations useful, usable, and universally accessible to humans. The general public sometimes confuses computer science with careers that deal with computers (such as information technology), or think that it relates to their own experience of computers, which typically involves activities such as gaming, web-browsing, and word-processing. However, the focus of computer science is more on understanding the properties of the programs used to implement...
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...CHAPTER 1 INTRODUCTION Background of the study Davao has never been left behind in the latest bubble craze,thirst quencher, stress reliever, tea forever. Tea addiction that’s what some people called it, finally it’s here and its now viral all over Metro Davao. If you haven’t tried dringking milk tea, you better try drinking it, its worthy to spend a little penny for it. Milk tea it’s not just a simple tea. It’s a gift to us people during our bad days or the not-so-bad-days (stressful days). The “ancestor” of bubble tea originated in the early 80’s from a tea shop called Chun Shui Tang (春水堂) in Taichung, Taiwan. Unlike the fully loaded pearl milk tea, the oldest form of bubble tea was made by mixing cold black tea with fructose syrup using a shaker. According to Liu Han-Chieh (劉漢介), the founder of the tea shop, his wife named it bubble tea after seeing the layer of foam that ended up on top of the tea. After successfully marking a turning point for Taiwanese tea culture, Liu introduced the pearl milk tea in 1987. In the beginning, other ingredients were added to the milk tea such as fruits and sugar coated yam. (http://recultured.com/fooddrinks/09/the-history-of-pearl-milk-tea). Milk tea is a very sweet tea that is often used in boba. Milk tea/ Boba is a drink consisting of tea and balls of tapioca/pearl and honey. Milk tea is really good for the health because of its natural vitamins that we can get by drinking it, that is because of the added ingredients, this...
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...Baskin Robbins Marketing Plan Final Outline Paper Lou Ann San Nicolas MKT 421 Marketing 1. Baskin Robbins Organizational Overview Baskin Robbins is a franchise based business operating in 35 countries for the last 65 years. The ice cream shops have more than 1,000 flavors since 1945. Baskin Robbins has more than 150 million consumers worldwide with 2,800 locations nationally and 5,800 stores globally. What began as a small business opportunity has grown into a solid business model for existing and future franchise business owners. Despite, by these two ice cream enthusiasts, whose passion leads to the creation of more than 1,000 ice creams flavors, and with a variety of delicious treats, such as nutty berry banana (Baskin & Robbins, 2011). The Baskin and Robbins business home office is situated in the area of Canton, Massachusetts. a. Organization Baskin Robbins Ice Cream Industry b. Mission Statement The philosophy and mission statement is eloquently put by a quote from co-founder Irv Robbins, “we sell fun, not just ice cream” (Robbins, 2011, p. 1). It is this statement that allowed Burt Baskins and Irv Robbins the opportunity to grow the business from one store to many. c. Geographic Locations The company had become an ice cream mega-empire, consisting of 5,800 stores in different geographical locations throughout the international. Exhibit 1.1 below shows the international geographic locations of Baskin Robbins industry (Baskin...
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...notice of concerned teachers and students. The teachers are requested to ensure that the project work assigned to the students whether individually or in group are discussed at different stages right from assignment to drafts review and finalization. Students should be facilitated in terms of providing relevant materials or suggesting websites, or obtaining required permissions from business houses, malls etc for their project. The 16 periods assigned to the Project Work should be suitably spaced throughout the academic session. The teachers MUST ensure that the students actually go through the rigors and enjoy the process of doing the project rather than depending on any readymade material available outside. The revised Sample Question Papers (Theory) in Business Studies for Class XII will soon be uploaded on the CBSE website. Kindly bring these to the notice of concerned teachers and students. Yours sincerely N. Nagaraju Director (Academic) Encl.: Guidelines for Project work in Business Studies, Classes XI...
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...notice of concerned teachers and students. The teachers are requested to ensure that the project work assigned to the students whether individually or in group are discussed at different stages right from assignment to drafts review and finalization. Students should be facilitated in terms of providing relevant materials or suggesting websites, or obtaining required permissions from business houses, malls etc for their project. The 16 periods assigned to the Project Work should be suitably spaced throughout the academic session. The teachers MUST ensure that the students actually go through the rigors and enjoy the process of doing the project rather than depending on any readymade material available outside. The revised Sample Question Papers (Theory) in Business Studies for Class XII will soon be uploaded on the CBSE website. Kindly bring these to the notice of concerned teachers and students. Yours sincerely N. Nagaraju Director (Academic) Encl.: Guidelines for Project work in Business Studies, Classes XI...
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...– BTEC Business Level 3 – Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (6) – Tesco: How one supermarket came to dominate (BBC News) – Retrieved 18th October 2014 (7) – www.tescocorporate.com (8) – ‘’History’’ Tesco PLC – Retrieved 22 January 2015 (9) Tesco PLC website (10) – Mesure, Susie (2003–10–10) ‘’Loyalty card costs Tesco £1bn of profits – but is worth every penny’’ The Independent (11) – BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (12) - BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (13) – ‘Comet misleads customers’ – Telegraph – Harry Wallop – Retrieved 25th January 2011 (14) – BBC News – ‘Tesco fined over half price strawberries claim’. Retrieved 19th August 2013 (15) – ‘M&S card is breach of credit law’ The Guardian – Retrieved Thursday 9th October 2003 (16) – ‘Sony fined 250k over ‘serious’ Data Protection Act Breach’ John Glenday – Retrieved 24th January 2013 (17) - ‘Next breaks refund rules for online deliveries’ – Susannah Streeter – BBC News – 9th July 2010 (18) – ‘Tesco: new strategy shows sign of progresses’ – IGD – Nick Gladding – Retrieved March 2015 (19) – ‘Apple springs forward with more than just the watch’ Computer world – Retrieved May 24 2015 In this assignment I will be deliberating the marketing techniques used to promote an Apple and Tesco product; I will also be evaluating the effectiveness of these marketing...
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...the course provided us real support in preparing this Assignment I also duly appreciate for extending his helping hand whenever I needed which undoubtedly will enrich our academic and individual proficiency. Letter of Transmittal May 4th, 2011 Md. Towhidul Islam Lecturer Department of Business Administration Southeast University Dear Madam, I am submitting to you the assignment, due, May 4th 2011, that you requested. The purpose of the report is to submit you of my Assignment. The content of this report concentrates on the structural and acoustical aspects. This assignment is also discusses some economical view. If you have any questions concerning our study and paper please feel free to let us know. Sincerely, Tasbiha Sultana ID: 2007010000139 Batch: 21st (F), original batch: 15th B.B.A. Department. Table of Contents CONTENTS Page Number Acknowledgement 1 Letter of...
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...|1. Lexicology as a branch of |3. Etymological survey of the |4. Types of word meaning. Word |5. Change of meaning in English. |№ 6 Polysemy in English. |№ 7 Homonymy in English. Polysemy vs| |linguistics. Lexical units. |English lexicon. |meaning and motivation. |Word-meaning is liable to change in |1. The semantic structure of the |homonymy | |Lexicology (from Gr lexis ‘word’ and|The term “etymology” comes from |Types of word meaning |the course of the historical |word does not present an indivisible|Homonyms are words that sound alike | |logos ‘learning’) is the part of |Greek and it means the study of the |(classifications): |development of language. Causes of |unity, nor does it necessarily stand|but have different semantic | |linguistics dealing with the |earlist forms of the word. Now |According to the aspect relation of |Semantic Change |for one concept. It is generally |structure. The problem of homonymy | |vocabulary of the language and the |etymology studies both: the form and|a word to the components of the |extra-linguistic — various changes |known that most words possess a |is mainly the problem of | |properties of words as the main |the meaning of borrowed and native |situation where it is used: |in the life of the speech community,|number...
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...ride when it began to penetrate the market in Asia. The Japanese outlets were far less successful than McDonald’s and only started to make a profit in 1976, six years after KFC entered Japan. KFC outlets opened in Hong Kong in 1973 but were all closed down within two years. The company would eventually win the confidence of Hong Kong customers ten years after its first entry. In Taiwan it experienced relatively smoother development, although KFC headquarters was to spend a huge amount of money and effort in order to get the ownership back from its joint venture partners at a later stage.4 This case was written by Gabriel Szulanski, Professor of Strategy at INSEAD, Weiru Chen, Assistant Professor of Strategy, and Jennifer Lee, Research Associate. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. The...
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...Executive Summary A. Market Study Food and parties have been a part of the culture of the Filipino. Filipino have always been a food lover, be it traditional food or food from another country. Hot is an adjective word that means having or giving off heat; having a high temperature; showing intense; requiring immediate delivery or correspondence; demanding priority. Spot is a noun word that means a place or locality; a specific position in a sequence. The owners chose this name because of the very reason that it is catchy and the word itself is explainable; it will be easily understood by their chosen target markets. Also, the owners thought of using this name because their main mission is to serve their customers with products that are warm and fresh. It features a variety of menu such as salads, pasta, hamburgers, rice meals, desserts and beverages hot or cold, alcoholic or non-alcoholic. It is also known for having the best ambiance having a laid back style with a twist of modernized furniture. Rest assured that Hotspot bar restaurant will maintain its security well. Hotspot bar and restaurant is an establishment that is very flexible and in its operations, it will make sure to cater to the needs and wants of every individual of all ages. B. Technical Study Burgers was introduced to the Philippines by the Americans, since then the Filipinos are fond of eating burgers. Hotspot bar and restaurant wants to be known for their best tasting burgers but they...
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...|3.1 Diversity of |Objectives | |Organisms | | |3.1.4 Fungi |State the structure & life cycle of Rhizopus. | | |Explain nutrition in fungi. | | |Outline the structure & reproduction of Yeast. | | |Name 2 Beneficial & 2 Harmful fungi. | | |Mention that there are Edible and Poisonous fungi. | | |Identify and state functions for the following structures: rhizoid, sporangium, gametangium, zygospore. | |3.1.2 + 3.1.5 Handling |1.Discuss and outline the Laboratory Procedures for Micro-organisms | |Micro-organisms |2.State precautions used when working with microorganisms. ...
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...registered trademarks of Microsoft Corporation. All other trademarks and registered trademarks are the property of their respective owners and are hereby acknowledged. Do not make illegal, unauthorized copies of the PhraseBook. The PhraseBook and digital version are protected by copyright law and international treaties. The publisher and authors have striven to ensure the accuracy and correctness of the PhraseBook; however, they can accept no responsibility for any loss or inconvenience as a consequence of use, information or advice contained in the PhraseBook. PhraseBook versions ISBN 978-1-903384-02-2 paperback ISBN 978-1-903384-01-5 digital version (download) ISBN 978-1-903384-00-8 digital multiple user version (CD-ROM) for research groups, departments and universities For PhraseBooks and English books for education, visit EnglishforResearch.com ▪ EnglishforStudents.com ▪ EnglishforSchool.com End User Licence Agreement End User Licence Agreement 1. You must accept the...
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...Corruption Sanchit Avasti Roll no. 03 TYBMM Introduction of corruption What is Corruption? In philosophical, theological, or moral discussions, Corruption is spiritual or moral impurity or deviation from an ideal. In economy, Corruption is payment for services or material which the recipient is not due, under law. Corruption means the state of being bad and dishonest, especially in matters concerning money. It creates a very impact to the country's education, occupation, living style and mostly the humanity. Corruption affects all regions of the world and all levels of society, but the impact is greatest in developing countries. Every year, developing countries lose USD 50 million to 100 million through corrupt acts Corruption undermines political, social and economic stability and damages trust in institutions and authorities. It also fuels transnational crime. Terrorists and organized criminals are aided in their illegal activities by the complicity of corrupt public officials. Types of Corruption Corruption became a sway all over the world now-a-days. It can be categorized in three types. There are three broad classifications of corruption, which are however not mutually exclusive: Petty and Grand corruption: Petty Corruption: • Practiced on a smaller scale. Defined as the use of public office for private benefit in the course of delivering a pubic service. Usually involves relatively small amounts of money, including bribery (grease money or speed...
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