Premium Essay

Streaming Media

In:

Submitted By megganwood
Words 3545
Pages 15
Streaming Media
Meggan Wood
ENGL 135
18 May 2015
Prof. Joan Snyder

Streaming Media The last few decades have brought about numerous changes to the audio and video delivery method. Where once a family would gather around a large and stationary radio to hear their favorite programs broadcast, nowadays a person can log in to one of many music sites and listen to pretty much whatever they want. Also, television programming providers such as cable and satellite are getting a run for their money with the introduction of various websites and gadgets that allow one to pay much less for much more personalized content. This has all been made possible by advances in streaming media technology. Streaming media is defined as “video and/or audio data transmitted over a computer network for immediate playback rather than for file download and later (offline) playback” (Mitchell, 2015, para. 1). As streaming media becomes more accessible, it is forever changing how the general population receives content and communicates with one another. Without a doubt, consumers have seen the ability to obtain, view, save, and replay various types of streaming media change drastically over the last 100 years. Radio started the whole streaming media movement back in 1916 with regular Morse Code weather pattern communications in Wisconsin. These were the first regular broadcasts outside of a military or maritime function (VanBerkum, 2014, para. 3). From there, Muzak, recorded background music transmitted by radio, telephone, or satellite to a built-in receiver set, was introduced and elevators, waiting rooms, and being placed on hold on the telephone were never silent again (muzak, n.d.). Then, video got into the game. Television was initially burdened at first by the lack of broadcasting and the high cost of television sets. It wasn’t until after WWII that new broadcasting

Similar Documents

Premium Essay

Questionable Decisions Can Be Costly

...During this paper I will show that while the decisions were first received poorly they were the correct decisions, made with haste and without supportive, positive PR. With the use of PR (promotions), the price increase and division of the company would have been better received. Firstly, there was the price increase separating DVD service and streaming into different services with different monthly rates. This was seen as forcing customers to choose one service other the other, or pay an increase of 60%. While many subscribers at the time became upset with the idea, many people could see that the monthly cost was still reasonable when you consider the amount of content that was available on Netflix. Netflix was ahead of the game when it came to streaming media content across the internet. Having been an early contender in the streaming business, they were able to secure the streaming rights for a lower cost. Netflix then passed this savings onto their subscribers. Yet, with more companies showing interest in the rights to stream media, Hollywood started to raise prices for their content. This made acquiring the rights to stream media more costly than in the past, forcing prices to increase. In order to remain in business, Netflix was faced with the choice of raising subscription rates or fall into bankruptcy. So ask yourself, what choice would you have made? I truly believe Reed Hastings made the right choice. Which will be made clear later....

Words: 765 - Pages: 4

Premium Essay

Netflix Case Study

...a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges to the managerial challenges of globalization, diversity, and ethics. After each of the four anticipated challenges have been addressed then this paper will provide an analysis of the steps that Netflix, Inc. has already taken to keep the company on the frontline of online media streaming. This paper will also provide suggestions as to what can be done in order for Netflix, Inc. to become the number one competitor and innovator in the market. Keywords: Netflix, challenges, analysis Past to Present In 1997 Netflix, Inc. was founded in Scotts Valley, California by Reed Hastings and Marc Randolph initially offering weekly DVD rentals online. Within two years Netflix, Inc. transitioned from offering weekly rentals to offering a subscription service that allowed consumers to rent movies as frequently as they pleased for a monthly fee. In a matter of ten years Netflix, Inc. began to offer the online streaming of media for a subscription fee and ended the year with 7.5 million members. Since 2007...

Words: 2880 - Pages: 12

Premium Essay

Law/421 Article Review

...the differences in commerce and e-commerce; but the effects from lack of proper ethics and security has caused many lawmakers to scramble for answers. The following article review will reveal what is becoming more apparent as consumers persistently demand e-commerce products and services. Video Streams into the Mainstream The widespread adoption of streaming video on the Internet has become the major frontier for online multimedia. Graphics, animation, and audio technologies have proliferated on the Internet for years. Streaming video—in which viewers can begin watching content almost as soon as it starts downloading—is developed as a mainstream technology (Lawton, 2013). The portion of US companies using streaming media has doubled, from nine to 17%, since last year. According to IEE Computer Society, the factors that drove this trend was the increased adoption of broadband services that speed Internet access for users and the content providers simply able to speed the delivery process (pp. 12-17). The main three players are Apple’s QuickTime 4, Microsoft’s Windows Media 7, and RealNetworks’ RealVideo 8. Streaming video...

Words: 731 - Pages: 3

Premium Essay

Nba Video Case

...STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming CASE 1 VIDEO CASE Systems SUMMARY The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. URL http://www.akamai.com/html/customers/testimonials/nba.html NOTE The Akamai video is a high-quality video that requires a broadband connection of greater than 5 Mbps. The video plays best at connection speeds of greater than 15 Mbps (cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. CASE The National Basketball Association (NBA) is the leading professional basketball league in the United States and Canada with 30 teams. The NBA is one of four North American professional sports leagues. The other leagues are the Major League Baseball, the National Football League, and the National Hockey League. While focused on the North America, the continued Chapter 3, Case 1 NBA: Competing on Global Delivery With Akamai OS Streaming 2 NBA has a large international following and is televised in 212...

Words: 1170 - Pages: 5

Premium Essay

Netflix

...Netflix (http://netflix.com). Netflix is one of the leading internet television networks with over 62 million subscribers in 52 countries (Netflix, 2015). It provides customers with online streaming for movies, TV shows, documentaries, songs, other digital media, and offers DVD and Blue ray rentals (Wessel). This paper will review the negative and positive points that Netflix is facing in the industry through: 1- Industry analysis (Macro analysis) 2- Competitive Analysis (Porter’s model) 3- Alternative considerations 4- Strategic recommendations Industry Analysis (Macro Analysis) Netflix is focusing on three major points regarding its industry: a- Shifting demographics within the United States b- Expanding its market to other countries like Brazil, Russia, India & China (ResearchOmatic). The shifting in demographics in the United States focused mainly on age distribution and racial diversity (ResearchOmatic). There was approximately 13.5% increase in the population of age 65 or higher, the Hispanic population increased by 15.8%, & Asian population went up to 10% within the years 2004-2008 (ResearchOmatic). On the other hand, Netflix has expanded and still expanding into other countries in the world: “Canada became the first foreign country to have live streaming on demand in 2010. Netflix entered the Dutch market in 2013; Latin and South America and the Caribbean in 2011; and the United Kingdom, Ireland and countries in Scandinavia in 2012” (Hamel...

Words: 846 - Pages: 4

Premium Essay

Netflx

...Background Netflix is an American provider of on-demand internet streaming media and flat rate DVD-by-mail that was established in 1997 in Scotts Valley, California by Marc Randolph and Reed Hastings. The concept of Netflix came to fruition when Hastings was strong armed into paying $40 in late fees after returning a movie well past its due date. Hastings’ initial investment of $ 2.5 million was to be used as start up cash for Netflix. The Netflix website was launched in April of 1998, employing a mere 30 employees and offering a limited selection of 925 movies available for rent via an online pay-per-rental model costing $4 per rental plus $2 shipping and late fees applied. In September of 1999 the month subscription concept was introduced, thereby eliminating the pay-per-rental model in early 2000. Netflix built a reputation on their business model of flat-free unlimited rentals without due dates, late fees, shipping and handling or per title rental fees. Netflix had their initial public offering (IPO) on May 29, 2002 selling over 5 million shares of stock at $15 a share and in June of the same year Netflix sold an additional 825,000 shares of stock at the same price. By 2005 Netflix had grown substantially, they were now offering over 35,000 title films and they were shipping a million DVD’s a day. In 2007 after delivering its billionth DVD Netflix began moving away from the business model of mailing DVDs and introduced video-on-demand via the internet. In September...

Words: 3161 - Pages: 13

Premium Essay

Netflix Analysis

...Netflix Domestic Strategy Prepared for: Netflix Senior Management Reed Hastings, Co-Founder and CEO Kelly Bennett, Chief Marketing Officer Jonathan Friedland, Chief Communications Officer Bill Holmes, Chief Business Development Officer Neil Hunt, Chief Product Officer David Hyman, General Counsel Patty McCord, Chief Talent Officer Ted Sarandos, Chief Content Officer David Wells, Chief Financial Officer August 4, 2012   Through this report, our consulting team has taken the opportunity to analyze and provide recommendations for future domestic business strategy of Netflix. As expressed in the company’s founder’s conference last October, we would like to help you build upon your stated vision for the future including: • Becoming the best global entertainment distribution service • Licensing entertainment content around the world • Creating markets that are accessible to film makers • Helping content creators around the world to find a global audience We would also like to follow the nine values you use to guide your company: • Judgment • Productivity • Creativity • Intelligence • Honesty • Communication • Selflessness • Reliability • Passion In this report, we will address the following issues to provide a foundation for overcoming Netflix’s domestic challenges: I. Competitive Dynamics A. Key Competitors B. Competitive Response II. Strategic Management/Competitive Issues A. Key Strategic Issues B. Strategic...

Words: 3734 - Pages: 15

Free Essay

Voice Chat System

...Voice Chat & Video Conferencing INDEX Title of Project……………………………………………………. i Certificate………………………………………………………… ii Acknowledgements……………………………………………… iii 1 Introduction 2 Design & Implementation 2.1 Why Java Platform 2.2 Java Media Framework Streaming Media Architecture Presentation Processing Capture Media Data Storage & Transmission 2.3 Real-time Transport Protocol Streaming Media RTP Architecture RTP Application 2.4 JMF RTP Application Programming Interface RTP API Architecture Reception Transmission 2.5 Requirements & Specification Feasibility Analysis Requirements Functionality Specification 2.6 Diagrams 3 Results 3.1 Snapshots 3.2 Future Offshoots 3.3 Conclusion References CHAPTER 1 INTRODUCTION Introduction To sum up, the at most priority must be given to the definition of the problem statement of the project to be undertaken. So the project is a set of file related with each other developed by the creators of the system to accomplish a specific purpose. Our purpose is to design project for “VOICE CHATTING & VIDEO CONFERENCING”. As the name suggests, our project is based on audio/video transmission & reception. Through our application two or more persons in an intranet can Chat with one another & they can have Video Conferencing...

Words: 5465 - Pages: 22

Free Essay

Blockbuster&Netflix

...introduced the monthly subscription concept in September, 1999. In February, 2007 Netflix introduced the video-on-demand via the Internet. At the present time Netflix provide services in Canada, Latin America, the Caribbean and Europe. Netflix is recognized to be one of the most successful dot-com ventures (Funding Universe, 2011). ORGANIZATIONAL CHANGES Blockbuster was purchased by Dish Network after filing for bankruptcy in late September 2010. The company has closed a large number of stores at it works to create an online video-streaming outlet (Merced, 2010). Blockbuster’s edge over its competitors is that it is allowed to carry videos as soon as they are released. With the use of interactive media and other successful media outlets, Blockbuster should be able to regain the public that it has lost over the years due to the success of Netflix (Blockbuster n.d.). Netflix decided to separate the subscriptions models of its streaming and DVD services. Additionally,...

Words: 2065 - Pages: 9

Premium Essay

Networking

...ABSTRACT Internet has seen a tremendous growth in recent years, especially online streaming. Due to the enormous growth in internet and the World Wide Web there is great competition for reliable network, high download and uploads speeds, good quality streaming of data available on the web. Online streaming poses the difficult problems of quality, reliability, scalability; cost needs to be solved in order to be successful in online streaming domain network. Content delivery networks are the answer for the problems faced by the internet with congestion, limited bandwidth usage and low streaming quality on the web. A client accesses a copy of the data near to the client, as opposed to all clients accessing the same central server, thereby causing a bottleneck near that server. CDNs overcome Internet service degradation by offering a platform to delivery content and services in a scalable manner, and enhancing users’ Web experience. Content Delivery Networks attempt to solve the problems caused by bottlenecks phenomenon encountered by streaming application on the internet .In this paper we discuss the design choices made during the evolution of Akamai’s Content Delivery Network for online streaming media. In particular we look at the design choices made to ensure the network’s scalability, quality of delivered content, and reliability while keeping costs low Key Words: Akamai, Content Delivery 1. INTRODUCTION CDNs overcome Internet service degradation ...

Words: 353 - Pages: 2

Premium Essay

Term Paper

...Case no 4: Restructuring Google into Alphabet Google is valued on Wall Street at $350bn is to be reconfigured so that its big money-spinning Google-related businesses like Search, YouTube, Chrome, Android and GoogleMaps remain part of Google, and its proliferating “moonshot” projects like its high-speed Fiber network or its anti-aging project Calico, or its self-driving carare each contained in separate companies. They will all be part of a giant umbrella group called Alphabet Pros: Google would be run by Sundar Pichai who is one key players in the development of both the Google toolbar and Chrome, two crucial components of the company’s growth. Pichai also oversaw the development of Google apps including Gmail. Google will be run autonomously, with each being able to focus on its own particular business. This would mark a massive shift from the current setup, with Google in charge of a number of diverse companies, some of which are wildly divergent from Google’s core business. Page claims that the move will allow for cleaner operations and more accountability; some experts theorize that the restructuring is an attempt to mollify investors annoyed by Google’s increasingly wild investments. The reshuffle provides the company a bit of insulation from regulatory issues, in the EU. Google itself is still a massive beast, which will have to tread carefully around regulators, but it will be easier to present firms such as Nest, Calico and Fiber as separate entities if they...

Words: 804 - Pages: 4

Premium Essay

Article Law

...Christopher Nieto Article Review Mr. Michael John 10-14-2013 Video Streams into the Mainstream The widespread adoption of streaming video on the Internet has become the major frontier for online multimedia. Graphics, animation, and audio technologies have proliferated on the Internet for years. Streaming video—in which viewers can begin watching content almost as soon as it starts downloading—is developed as a mainstream technology (Lawton, 2013). The portion of US companies using streaming media has doubled, from nine to 17%, since last year. According to IEE Computer Society, the factors that drove this trend was the increased adoption of broadband services that speed Internet access for users and the content providers simply able to speed the delivery process (pp. 12-17). The main three players are Apple’s QuickTime 4, Microsoft’s Windows Media 7, and RealNetworks’ RealVideo 8. Streaming video faces several key technical and business challenges. The key technical issues include Internet congestion, interoperability, and compression. Internet congestion slows the service for those with lower bandwidth connections. Interoperability becomes an issue because streaming-video technology has no standardization to become widespread for any user capability. Compression is an issue because data-compression algorithms are critical to providing quality video at lower transmission speeds (Lawton, 2013). The ramification from these issues starts with intellectual property, privacy...

Words: 583 - Pages: 3

Premium Essay

Law and Degree

...Christopher Nieto Article Review Mr. Michael John 10-14-2013 Video Streams into the Mainstream The widespread adoption of streaming video on the Internet has become the major frontier for online multimedia. Graphics, animation, and audio technologies have proliferated on the Internet for years. Streaming video—in which viewers can begin watching content almost as soon as it starts downloading—is developed as a mainstream technology (Lawton, 2013). The portion of US companies using streaming media has doubled, from nine to 17%, since last year. According to IEE Computer Society, the factors that drove this trend was the increased adoption of broadband services that speed Internet access for users and the content providers simply able to speed the delivery process (pp. 12-17). The main three players are Apple’s QuickTime 4, Microsoft’s Windows Media 7, and RealNetworks’ RealVideo 8. Streaming video faces several key technical and business challenges. The key technical issues include Internet congestion, interoperability, and compression. Internet congestion slows the service for those with lower bandwidth connections. Interoperability becomes an issue because streaming-video technology has no standardization to become widespread for any user capability. Compression is an issue because data-compression algorithms are critical to providing quality video at lower transmission speeds (Lawton, 2013). The ramification from these issues starts with intellectual property, privacy...

Words: 583 - Pages: 3

Premium Essay

Netflix

...demand Internet streaming media available to North and South America, the Caribbean, United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, the Netherlands, etc. and flat rate DVD-by-mail in the United States, where mailed DVDs are sent via permit reply mail. Netflix occupies a unique place in the media industry - aggregating, distributing, and recently creating its own content through an online platform that lets viewer choose when and where they want to watch television shows or movies. Subscribers pay US $7.99 per month for this right. Its disruptive business model has proven popular among younger users, whose lives are increasingly spent on their personal computers. Online streaming service and DVD delivery service are two main product lines for Netflix. History Netflix was incorporated in Delaware in August 1997 and started its subscription-based digital distribution service in 1999. It made its initial public offering on May 22, 2002 on NASDAQ under the ticker NFLX. Netflix introduced instant streaming in 2007, by 2009 Netflix was offering a collection of 100,000 titles on DVD and had 12.3 million subscribers. In September 2010, they began international operations by offering streaming service in Canada, and now offer streaming service in Latin America, the United Kingdom, Ireland, and the Nordic countries of Finland, Denmark, Sweden, Norway and others. Beginning the fourth quarter of 2011, Netflix had three operating segments: Domestic streaming, International...

Words: 1346 - Pages: 6

Premium Essay

Netflix

...Netflix is the leading movie and television streaming company which was established in 2007. Netflix began as a disc rental company which offered door to door movie rentals at a monthly rate. The company also began a video streaming service which consumers pay a monthly subscription fee to access thousands of movies and television shows at a low rate of $7.99 per month. This allows the user to watch at anytime, anywhere with an internet access point and a viewing device, to stream as many movies or videos as they like. Netflix has negotiated terms with networks managing titles to either receive a profit of each title or a cut from subscription fees. How strong are the competitive forces in the movie rental marketplace? Do a fiveforces analysis to support your answer. The competitive forces in the movie rental marketplace are not very strong. Netflix’s major competitor is actually just RedBox. Most people would think Blockbuster Express kiosks would be a serious competitor, but actually Blockbuster Express (not related to Blockbuster LLC or Blockbuster stores) is operated by RedBox. According to NPD Group, a market research company, overall disc rentals was down in 2011, but it still managed be the top source of movie media in homes with 62 percent of transactions being disc transactions. At its peak, Blockbuster had operated approximately 9,000 stores, they are now operating approximately 900 stores worldwide. RedBox, a recent competitor, operates approximately 42,000 kiosks....

Words: 2026 - Pages: 9