...Centre). This is a key indicator of the competitive nature of both countries. The drive to be the best and the pursuit of excellence is alive and well in both countries. Whether it is an individualized approach or collective approach, the numbers are what they are and the US and China is similar in this cultural dimension. The cultural dimensions where the US and China differ the two countries are on opposite ends of the spectrum. Research shows that the US and China are at the opposite ends concerning individualism (Hofstede 1984; Spectoretal 2001). In the US there tends to be a lot of emphasis put on individual achievement, whereas in China it’s the total opposite. The US is an individualist culture, stressing individual achievement, while China is a collectivist culture, stressing...
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...INTRUCTION With modern international marketing being more prosperous , the majority of firms are eager to globalize their productions in order to be more competitive ,therefore, advertisement design is increasingly significant for business.Advertising is a favorable representation of product to make consumers, customers and general public acquainting of the product. It enables the potential buyers, general public and end users to be aware and familiar with the brands, their goods and services.(Hassam ,2004),so the firms will have a superb reputation. When the companies put an emphasis on advertising and globalizing merchandises, one of the primary projects which cooperations must implement is to improve the advertising to their productions.However, international advertising entails dissemination of a commercial message to target audiences in more than one country, target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. How the advertising function is organized also varies.Therefore,companies decentralize their budgets and placed in the hands of local subsidiaries, resulting in greater use of local advertising agencies.(Susan P. Douglas and C. Samuel Craig New York University).As the result of local advertising agencies, the advertising strategies are different for the multiple cultures and diverse religious believe to some extent...
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...immigrant children to labor as hard as (if not harder) than their adult counterparts and Anita was no exception. She was a hard worker but also garnered a reputation for being a “rebel” by challenging the ideas and concepts of those around her. It is undoubtedly these traits (among others)—her tireless work ethic, savvy business sense, and willingness to think outside the box—which led to the eventual creation and overwhelming success of Anita’s legacy: The Body Shop. By the mid-70’s Anita had already completed her college education and began to travel the world, drifting from one position to another—teaching in Israel, working for the United Nations in Geneva..etc—before deciding to become a student of the world by exploring other nations and cultures. In her own words: “(…) that's when I first understood the power of community and a world beyond our Western notion, and the role women could play in it. It was education through experience, and it was where I got the ideas for The Body Shop.” When she returned from her expedition Anita met and fell in love with her future husband and the father of her two daughters; Gordon Roddick. Together the couple owned and ran a small hotel and a very successful Italian restaurant for over three years before deciding to give up the latter due to the overwhelming pressure and demands required of them. The work had simply become too straining. Shortly after, with her blessing, Anita’s husband decided to pursue a lifelong dream of trekking across the...
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...abroad was “sink or swim.” And fast disappearing are the organizations who still say “the way we do it here is the way we do it everywhere.” It is now possible to prepare global managers and leaders to learn how to learn in new cross-cultural situations, thus speeding up their adaptability and improving their productivity. For experienced hands, the new methods allow them to share their own experience more effectively with the next generation of leaders. New approaches can also add intercultural competence to the curriculum of a learning organization. Truly global organizations have moved beyond “think globally, act locally.” They have acquired the ability to continually learn from the global environment and to support the virtual third cultures necessary for effective multicultural communication. One of the things we have...
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...Studies in Business and Economics THE GLOCAL STRATEGY OF GLOBAL BRANDS DUMITRESCU Luigi Lucian Blaga University of Sibiu, Romania VINEREAN Simona Lucian Blaga University of Sibiu, Romania Abstract: A few years ago, globalization was the new paradigm in international business, however from a branding perspective it has lost its initial efficiency giving the fact that consumers do not seem to feel a connection anymore with the standardized products of global corporations, catered to them in mass marketing communication programs. With their centralized decision making, most companies simply stopped having a connection with the new global marketplace and neglected its emergence. Hence, the influence of local characteristics arose, and with that a new term that encapsulates the global and the local – glocal. “Glocalization” encourages companies to “think global, act local”, and they could do so by using the global brand, while localizing certain elements of that brand in order to suit a particular country. Keywords: global brands, globalization, glocal strategy, glocal marketing. 1. Introduction In 1983, Theodore Levitt published a provocative Harvard Business Review article entitled “The Globalization of Markets”, in which he stated that a new global market, based on uniform products and services, had emerged. He asserted that large scale companies have stopped emphasizing on the customization of their offers to providing globally standardized products that are advanced...
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...Campbellsville University Introduction Campbellsville University, also known as CU, is a private Christian college located in heartland region of Kentucky, Campbellsville, KY. Currently it enrolls more than 3200 students with student and faculty ratio of 12:1 and over 70 percent of our faculties have Ph.D. or highest recognized degrees. It is open to students of all religions and denominations, thus, more than 300 international students from all over the world are studying in CU. Campbellsville University has locations in Clay Hill Memorial Forest, Elizabethtown, KY, Hodgenville, KY, Louisville, KY, Somerset, KY, Pineville CCBBC, and Beijing, China. In its main campus, CU offers 63 programs of study at undergraduate level, 17 graduate degree, five post-graduate programs, ESL(English as a Second Language) program and eight pre-professional programs. Currently the president of the university is Michael V. Carter. “CU has been ranked 19 consecutive years with U.S. News & World Report. The university has also been named to America’s Best Christian Colleges. To G.I. Jobs magazine as a Military Friendly School and named a Champions of Character Institution by the NAIA.” (University, www.campbellsville.edu, 2011) History It was founded in 1906 as Russell Creek Baptist Academy. The first principal, William Gardner Welborn was elected in March 12, 1907. The second president of the Russell Creek Academy was William Jones. In 1924, Russell Creek Academy became 2 year Campbellsville...
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...people or society from different regions or the arts and other manifestations of human intellectual achievement. Culture is like mental software and it has been defined as “the collective programming of the mind that distinguishes the members of one group or category of people from others” Geert Hofstede, (2009). Culture diversity and multiculturalism are the problems faced by business firms who tried to do business globally. Cultural diversity related to variety of human societies like dress, language, traditions and cultures on a particular region or particular part of the world or as a whole, while multiculturalism with organizational promotion of multiple cultures. Multiple cultures mean giving respect to different types of culture at same time. All the aspects regarding the culture have to be considered when a concern is going to launch its products globally. So in the case of international business, understanding culture of different countries is important because then only a company can put forward its globalization strategies, marketing strategies as well as organization structure. Without proper foundation a company can’t keep moving globally and launch products since cultural world operates in its own internal dynamic, its own principles and its own law-written and unwritten. Understand words, material things and behaviour since culture is communication. Understanding the VINEETH KAKKANATTU AYYAPPAN: 000697414 4 cultural differences is not an easy...
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...The Death of Radio: an Analysis based on Mass Communication as a Political Economy and Culture Saad Rana ICMS Abstract Before the advent of television, radio was the form of broadcast medium to disseminate information to the masses. Broadcasters announced news, provided infotainment, as well as entertainment in the form of stories and shows with live audiences in the studio. This paper will look at radio as a form of mass communication, the proliferation of other types of broadcast media. The paper will try to understand the political economy of the industry and how it has become big business by analyzing Murdock and Golding's The Industrialization of Mass Communications. MacDonald's Theory of Mass Culture will be dissected to understand that although radio was a form of mass culture, it provided entertainment to the masses, which allows the economy to thrive. Discussion In their paper, 'The Industrialization of Mass Communications,' Murdock and Golding imply that mass communications—how people or organizations communicate to the masses—is a money-making industry, and like all other industries such as technological, auto etc.; it is susceptible to losing its value for what it was intended to be –a pure form of communicating to the masses. Their theory on mass communications focuses on the industry as a political economy which is how an economy cycles, questioning and arguing the ownership and control of media, factors that bring together media industries with other...
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...In contemporary American culture, consuming is as authentic as it gets. Advertisements, getting a bargain, garage sales, and credit cards are firmly entrenched pillars of our way of life. We shop on our lunch hours, patronize outlet malls on vacation, and satisfy our latest desires with a late-night click of the mouse. The idea that consumption is private should not, then, be a conversation- stopper. But what should a politics of consumption look like? A right to a decent standard of living. This familiar idea is especially important now because it points us to a fundamental distinction between what people need and what they want. In the not very distant past, this dichotomy was not only well-understood, but the basis of data collection and social policy. Need was a social concept with real force. All that's left now is an economy of desire. This is reflected in polling data. Just over 40 percent of adults earning $50,000 to $100,000 a year, and 27 percent of those earning more than $100,000, agree that "I cannot afford to buy everything I really need." One third and 19 percent, respectively, agree that "I spend nearly all of my money on the basic necessities of life." I believe that our politics would profit from reviving a discourse of need, in which we talk about the material requirements for every person and household to participate fully in society. Of course, there are many ways in which such a right might be enforced: government income transfers or vouchers, direct provision...
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...the fact that we want the appropriate assessment program for the inducted applicant. Introduction The purpose of the paper is to details out the procedure for the recruiting which would be carried out by the company. I have been marketed and hence we will seek the services of for open position at my end. Recruitment will be for handling stage roles hence the predicted applicants for the same will be experienced and expert. (Samovar,2010) Thesis Statement This paper will look into recruiting of new skills in position of marketed skills which is me, and then induct the same. The inducted skills would then be qualified and analyzed. Job description The job information that I am looking at is that of educating fellow: Professional marketing communications. We will be looking the charitable company and the job requirements of the same. Then we will see the statistic program in the same followed by the job assessment technique implemented. In the first example will talk about KSAOC’s of the involved job. Knowledge Expertise Capabilities and other Features of the involved Job Role: (KSAOC) Knowledge: The involved applicant for the job should have details about interaction and its various levels. She/he should be qualified with the factors of the involved ancestry and genealogy curriculum that is to be followed. Other than this applicant should have details...
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...1. A(n) ________ market share of exactly 100 percent means that a company is tied for the market lead. A rise in relative market share means the company is gaining on its leading competitor. • potential • relative • served • overall 2. The typical risks of a cost leadership strategy include___________. • loss of customer loyalty • excessive differentiation to the point where the customer base is too small • the inability to balance high differentiation and low price • production and distribution processes becoming obsolete 3. The likelihood of entry of new competitors is affected by and ___________. • the power of existing suppliers; buyers • the profitability of the industry; the market share of its leading firm • barriers to entry; expected retaliation of current industry organizations • the demand for the product; the profitability of the competitors Complete STR 581 week 2 capstone final examination answers here STR 581 Week 2 Capstone Final Examination 4. In general, compared with firms which compete in only one market, among firms which face one another in multiple markets there is__________. • similar competitive rivalry • more competitive rivalry • less competitive rivalry • no competitive rivalry 5. The three parts of the external environment which affect a firm's strategic actions are__________. • economic, political, and legal • industry, business, and product • local, national, and global • general, industry, and competitor 6...
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...BUS383 Managing Global Business Essay 1 Executive Summary: Using Lenovo as an international business, discuss the impact & role of culture in its business activities in different economies such as the United States & China in terms of political, economic, social & ethical factors. 2 Table of Contents Executive Summary:..............................................................................................................................2 Introduction...........................................................................................................................................4 Conducting Business Internationally..................................................................................................5 Impact & Role of Culture...................................................................................................................7 Difference between Western & Eastern cultures...............................................................................8 Lenovo in China / Eastern Culture....................................................................................................10 Lenovo in USA / Western Culture....................................................................................................12 Current Affairs.................................................................................................................................13 Conclusion:............................................
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...Company G 1-Year Marketing Plan Student Name: Me Student ID: 00 Date: 4/18/2016 Student Mentor Name: Mentor Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths and Core Competencies 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Explanation of Strategies………………………..……………………………………………………………………………………………….8 Implementation Plan 9 Product Tactics 9 Price Tactics 9 Place Tactics 9 Promotion Tactics 9 Monitoring Procedures 10 Introduction Company G is mainly known for its electronics, although combining our electronic expertise with innovative small-appliances will broaden and strengthen our brand. Therefore, Company G is expanding into the small-appliance market starting with the Omeletti. Product Description and Classification Company G’s Omeletti is a programmable omelet maker, where you put your favorite omelet ingredients in it the night before…and ala kazam…you have a perfectly cooked omelet ready for you in the morning! It has a refrigeration component...
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...rapidly integrated across once restricting borders, and anyone with high goals in the business world must have an international perspective and be aware of the realities of different international arenas. I am unique, and uniquely fortunate, to have a diverse background both academically and professionally which has exposed me to different continents, peoples, cultures, and languages. As a native of Asia, I am familiar with the increasingly important markets of this region, and as such I am thoroughly prepared for the demands and challenges presented by undertaking study in the MBA program at your institution. From a young age, I set goals beyond those of my peers. I decided to pursue a Bachelor’s degree in International Hotel Management, but in recognition of the limitation of programs in this field in my native country, I decided to pursue my undergraduate degree in Europe. The international hotel management course I joined was run by Goodwell University in the UK, and due to the experience of the instructors and the overall sophistication of the program, I received an incredibly valuable learning experience, beyond that which I could have received elsewhere. My undergraduate coursework at Goodwell University focused on management marketing, accounting, and various aspects of tourism. I received broad business-based education while immersing myself in European culture and language on a daily basis. As a result, I am confident in my ability to adapt to your environment and join...
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...presented, on how geocentrism can evolve and some threats to the public interest are sketched. Key words: corporations; EPRG model; General Electric; geocentrism; internationalization. JEL Classification: F23, F60, L20, M14, M30 I. INTRODUCTION EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (1969). The strategy of the organization is characterized by three factors: ethnocentrism, polycentrism and geocentrism. Hence, the original name - EPG. A little later, Wind, Douglas and Perlmutter (1973) extended this model by another factor - regiocentrism. The extended model is known as EPRG model, in short. This model aims to identify the orientation of the organization. The strategy can be differently oriented, indeed. As a result, costs and profits are generated in slightly different ways, depending on the mentioned kind of orientation. Therefore the identification of the right orientation is essential. For example, it is important that different activities of the organization are consistent with each other at various stages. It is also important that the culture of organization, its marketing strategy, etc. are consistent. Only then, the organization can operate efficiently on the market. The following...
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