Table of Contents Executive Summary 1 1.0 Introduction 2 1.1 Objectives of the report 2 1.2 Present the context 2 1.3 Background 2 1.4 Outcome 2 2.0 Method 3 2.1 Data collection methods 3 3.0 Findings 3 3.1 Key competitor 3 3.2 SWOT analysis and marketing mixes 4 3.3 Summary 4 4.0 Discussion 4 4.1 Interpretation 4 4.2 Assessment 5 5.0 Conclusion and Recommendations 5 Reference 7 Appendixes 8 Appendix A 8 Appendix B 9 Appendix C 10 Appendix D 12 Appendix E 13 Appendix F 15

--Executive Summary
Some people were forced to wake up when they were dreaming because the noisy sound of their alarm. Now they can get rid of that feeling just by using the new product, Alarming. In order to satisfy the needs of consumers who work to a strict schedule, both primary and secondary resources were used including two interviews and a survey of ten potential consumers. Internet was used to search for secondary data. At last, two marketing mix and a SWOT analysis were created based on the results and marketing mix one was decided to commence. After a set of research, Alarming will definitely be the most popular alarm device in the future.

1.0 Introduction 2.1 Objectives of the report
The purpose of this research is to introduce a new product named Alarming to consumers which will serve for the demand of alarm device in modern public. Furthermore, it was conducted to identify the main competitor for Alarming and the ideal market to sell the product. 2.2 Present the context
Alarming is a new type of alarm that possesses a lot of new functions that can wake people in a comfortable way instead of using loud sound to wake them. This product will aim at the mass market to help consumers who work to a very strict time scale. The new function of gradually illuminating two LEDs on the alarm and sound effect