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Public Relations Campaign
Travis Hart

Public Relations

Week 5

Executive Summary

Patton-Fuller Community Hospital is where we build mutual friendship, respect, integrity, and care for our stakeholders. Our ideology is to stay a continual growth in order to provide to those who are in need for healing and cure. At PFCH, we collaborate with pharmaceutical organizations to find the best remedy, and medical equipment companies to find the best solution to provide to our patients. Our priority is to ensure our patients are in good hands before, during, and after. It is not always about profitability. However, in order for an organization to survive, an organization must be profitable. We are driven by our philanthropical philosophy that we hope we will eventually reach other to every corner for our community.

Analysis of PR Campaign and Marketing Communications Integration

In order to achieve maximum efficiency in marketing, PR campaign integration is a must. PR campaign can influence consumers normally or sublimely towards our service and products. While journalists, pharmacies, and doctors can influence our targeted audience, it is in our best interest to persuade them to be on our side by building rapport. PR campaign of PFCH will strengthen our integrated marketing communications along with direct marketing, indirect marketing, e-commerce, and medical trade expos (Linton, 2014).

Advertising includes mainstream media advertising via television and radio. Signage and billboards will also be posted within proximity of the surrounding zip codes that will umbrella neighboring cities.

Neighborhood direct mail for physical exam checking up coupons will also be sent out as direct marketing. We will also mass e-mail our current and previous patients for physical check up reminders.

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