...Profession * What is your reason for taking this course? * How can a course in marketing help you with your objectives? * Think of any two instances from your life when you did some kind of marketing. * Do you think that having a formal education in marketing would have made you react differently in those situations? Take note of your reply to this question and compare it with your views after you have completed the course. MKT 230 Week 1 Discussion 2 Assignment 2 Identify Product & Marketing Mix 1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.) 2. Identify/ create/ build a Marketing Mix for this product as it is today. 3. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product. Your post should be written about the marketing activities of a well-known consumer product, not services (like insurance, storage, or banking), not automobiles/ jets or any other industrial product. Select a well-known consumer company/product that comes in a box/ bottle/ can/ etc. (like Corn Flakes, M&M, Hershey Kisses, Welch's Grape Jelly) to demonstrate the marketing concepts we will study. You will usually find a great deal of marketing/ business information...
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...Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28, 11:59 PM /5 Total Points /13 Course Progress 4.7 / 8 (58.75%) of points so far 100 points total All Assignments » Course Overview Jul 15 - Aug 18 This course develops an understanding of the complexities an organization faces in establishing and implementing marketing strategies within both...
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...Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major Assignment (Marketing Plan) Marking Guide 18 Appendix 5 – Individual Presentation...
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...Faculty Contact Information Dr. Murray R. Millson Email: mmillson@csumb.edu Course Introduction AMBA 650, Marketing Management and Innovation is a 6-credit seminar in the MBA Program. There are 10 weeks in the semester. There is no break in the semester The Summer 2012 semester begins July 5 and ends September 11, 2012 The last date to withdraw is August 18, 2012 Course Description (Formerly AMBA 603.) Prerequisite: AMBA 640. An exploration of the essentials of marketing management: setting marketing goals for an organization with consideration of internal resources and marketing opportunities, planning and executing activities to meet these goals, and measuring progress toward their achievement. Focus is on the concept of innovation in business, including the introduction of new market offerings and the use of new technologies, strategies, and tactics for achieving marketing objectives. An integrative approach combines discussions on theory of marketing management with industry analysis and practical implications. Assignments include the design and marketing of innovative products, analysis of the application of modern marketing strategies and tactics using examples from participants organizations, and practicing a holistic approach to marketing management. Course Goals/Objectives At the end of this course, students should be able to: 1. Assess the role marketing plays in an organization’s strategic planning. 2. Analyze the concept of innovation and its implications for...
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...COURSE: BUS 343 SEMESTER: Summer 2015 TITLE: INSTRUCTOR: Karen Robson Introduction to Marketing GUIDELINES FOR THE MARKETING PLAN For the marketing plan, each student team needs to 1) identify problems facing the focal company, 2) research and analyze the situations, company, competitors and customers, and 3) formulate an appropriate marketing plan to address these problems accordingly. It is very important that your analysis provides an understanding of the problems and allows possible decisions and recommendations to flow from it. A key objective of your written report is to successfully convey that understanding to the readers. As the problems studied in different case projects are different, it is difficult to find one marketing plan structure fitting all problems. In other words, each team will probably organize their written plan differently. MARKETING PLAN: TIPS AND HINTS • A good marketing plan usually starts with an executive summary, which should never be more than 1 page. This is the first thing your readers will read. However, this should be the last thing you write, as it is a summary of the whole paper. • Define what issue(s) or problem(s) you are attempting to address. Why would the focal company be concerned with it/them? Distinguish symptoms (e.g., declining market shares) and problems causing those symptoms (e.g., losing loyal customers to a new competitor). • When constructing recommendations or objectives, make sure...
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...The paper was completed on time. Active voice = the student completed the paper on time. See Center for Writing Excellence > Tutorials & Guides > Grammar & Writing Guides > Active & passive voice] in different ways. There are small businesses with no definite functional areas because the owner performs almost all the tasks. When the business expands, it is necessary to have specialized department or functional areas. Functional areas are structured [Passive voice ] by different departments with different tasks and responsibilities. These functional areas are group of employees with diverse skills and expertise. Functional areas may include client service, operation, finance, human resources, marketing, and administration and [in academic writing, if this is a series, place a comma before the final conjunction (and)] IT support. These functional areas leads to more well organize business practice. The [Make sure paragraph indentation is five to seven spaces or one tab stop] Functional Areas of Business Human Resources [Check capitalization: This is not capitalized unless part of a proper noun (company or brand name)] and Marketing are functional areas formed in most large businesses...
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...The paper was completed on time. Active voice = the student completed the paper on time. See Center for Writing Excellence > Tutorials & Guides > Grammar & Writing Guides > Active & passive voice] in different ways. There are small businesses with no definite functional areas because the owner performs almost all the tasks. When the business expands, it is necessary to have specialized department or functional areas. Functional areas are structured [Passive voice ] by different departments with different tasks and responsibilities. These functional areas are group of employees with diverse skills and expertise. Functional areas may include client service, operation, finance, human resources, marketing, and administration and [in academic writing, if this is a series, place a comma before the final conjunction (and)] IT support. These functional areas leads to more well organize business practice. The [Make sure paragraph indentation is five to seven spaces or one tab stop] Functional Areas of Business Human Resources [Check capitalization: This is not capitalized unless part of a proper noun (company or brand name)] and Marketing are functional areas formed in most large businesses...
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...Title – Principles of Marketing Module Code - 4BUS1010 Academic Year - 2012/13 Semester - A Module Leader – Caroline Wilson Contents: 1. Contact details for the module leader (and teaching team) Name | Room | Phone extension | E mail address | Drop in & feedback sessions | Caroline Wilson | M230 | | c.wilson4@herts.ac.uk | Mon 10-11 am & Tues 11am -12pm | Hamad Khan | M218 | 2791 | m.khan42@herts.ac.uk | tba | Grace He | M218 | 2791 | p.he1@herts.ac.uk | tba | Neil Brooks | M218 | 2791 | | tba | Jonathan Cahill | M218 | 2791 | | tba | Maria Thomas | M249 | | m.thomas@herts.ac.uk | tba | Sarah Jayne Hill | M218 | 2791 | | | 2. Module aims This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation in order for students to be fully able to understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of ‘marketing’. Concepts central to an understanding of marketing are considered: 4 P’s (product, price, promotion and place), segmentation, targeting and positioning, services marketing and buyer behaviour. * Develop a basic understanding of the key concepts of marketing; & * Understand...
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...17/04/2012 Semester1, 2012 Professions Learning Centre Marg Chapman What is a case study? A report presenting an analysis of problems and issues facing a particular company, with recommendations of a plan of action and justification of that plan What is the purpose of a case study? To persuade audience that the recommendations are feasible, desirable and the best ones available Who commissions one? A client, or a firm‟s senior management who are seeking a way forward understanding of case study approach clarification of directive words used in assignment tasks model of how to deconstruct process of writing a case study understanding of logical flow required in analysis of a case and indication of content relating to each section of report report structure analysis of language structures & cohesion models of integration of sources and referencing Directives tell you what to do with content and are closely associated with purpose of different sections in case study report. Importance of understanding precise meanings of key directives to meet task requirements. (Communication Skills Guide p22) Analyse Explain Justify Evaluate A. Present an informed assessment of something to judge how important/valuable it is B. Break down into main parts/important features. Discuss each &how they relate to each other • Evaluate firm‟s current situation (macro & micro) ...
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...The paper was completed on time. Active voice = the student completed the paper on time. See Center for Writing Excellence > Tutorials & Guides > Grammar & Writing Guides > Active & passive voice] in different ways. There are small businesses with no definite functional areas because the owner performs almost all the tasks. When the business expands, it is necessary to have specialized department or functional areas. Functional areas are structured [Passive voice ] by different departments with different tasks and responsibilities. These functional areas are group of employees with diverse skills and expertise. Functional areas may include client service, operation, finance, human resources, marketing, and administration and [in academic writing, if this is a series, place a comma before the final conjunction (and)] IT support. These functional areas leads to more well organize business practice. The [Make sure paragraph indentation is five to seven spaces or one tab stop] Functional Areas of Business Human Resources [Check capitalization: This is not capitalized unless part of a proper noun (company or brand name)] and Marketing are functional areas formed in most large businesses...
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...200087 Strategic Marketing Management School of Business│Learning guide Autumn 2012 HOW TO USE THIS LEARNING GUIDE ICON KEY Activity Checklist Deadline Handout Hint Important information Online activity Reading Toolkit Warning This learning guide supplements the unit outline and is designed to help you navigate through the unit. It will help you focus on what you need to do for classes and the various assessment tasks. You should consult the relevant section of the learning guide as you plan your study – it will highlight the main things that you should be getting out of the resources available and provide guidance on teaching activities and class preparation. The learning guide also offers some study tips to assist you in developing the skills and techniques of an effective learner at university level. In addition to acquiring information and skills relevant to this unit, you should also focus on developing the habits and tools of a successful university student. As an adult learner you need to take control of your own learning and ensure your own success. This learning guide is specifically designed to help you achieve this. A standard set of icons is used throughout the learning guide to make navigation easier. Use the icons to quickly identify important information, things you need to do and hints for doing them. STAFF Unit Coordinator Peter Cordina Building ED.G.68, Parramatta campus Phone: 9685 9583 Point of first contact Unit administration...
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...Discussion board activities Marketing audit Strategic marketing plan Marks out of 10 40.00 50.00 Wtg(%) Due date 10 40.00 50.00 Weeks 1–4 Week 5 – 12 December 2011 Week 11 – 23 January 2012 Submission details For this course students must submit assignments electronically via EASE. Instructions to assist students in this process are available under the assignment icon on their StudyDesk. No assignments will be accepted via email or hard copy. No exceptions. Assignment guidelines University academic regulations govern assignment handling, late submission penalties and academic misconduct. Assessment policies can be found on the USQ web site at http://policy.usq.edu.au/portal/custom/detail/assessment/. Academic misconduct policies can be found at http://www.usq.edu.au/glossary/acmisconduct. Return of assignments Assignments submitted by the due date will be marked and returned to you, together with appropriate feedback, normally within three weeks of those assignments being sent to a marker by the University. Late submission of assignments If you submit assignments after the due date without extenuating circumstances then a penalty of 5% of the assigned mark will apply for each working day late up to a maximum of ten working days at which time a mark of zero can be recorded for that assignment. Assignments will be not be marked after marked assignments and/or feedback have been released. © University of Southern Queensland 2 MKT5000 – Marketing management Extension...
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...Hi, Here is the outline for the Individual Marketing Plan. You have to use a real Hong Kong brand or company for your individual assignment. Regarding the field of study, you can select your own choice from the 10 categories as listed in the attached document. Please be reminded about the submission deadline by 5 pm on November 26, 2010. A soft copy by email (to: mktgametschan@ln.edu.hk) is required for my assessment purposes as well as for the Turnitin Software (a plagiarism monitoring software). One last note, the written report should be about 1,500 - 1,650 words. TSC -- T. S. Chan Associate Vice President and Shun Hing Chair Professor of Marketing Lingnan University, Tuen Mun, NT, Hong Kong Chapter Chair, Southeast Asia Region, Academy of International Business Phone: 852-2616-8302 Fax: 852-2572-4484 E-mail:chants@LN.edu.hk BUS205 Marketing Management Individual Written Assignment First Term, 2010-11 To demonstrate students’ ability to apply their learning in marketing, each student will prepare a marketing analysis and develop a marketing plan for a real brand or company in Hong Kong in the next five years. Students are required to collect information and materials from various sources (e.g. library, electronic data bases, Internet search engines, newspapers and magazines etc.) related to the chosen brand or company. The student will then apply the relevant marketing concepts and framework to analyze the market situation facing...
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...BUS101 Introduction to marketing and Communications (MID-TERM ASSIGNMENT) General Instructions Your first formal assessment is an opportunity for you to demonstrate your understanding of the material from the marketing management part of the module (up to and including communication). The task requires you to address a short fictional case. In addressing the assignment topic you must draw explicitly on the chapters and articles noted on QMPlus. You do not need to do reading beyond the module reading list and you should not do any research into the industry, market, product, etc (just make any assumptions clear). Assignment Brief and Backstory You have been lucky enough to secure an internship at Once Dodgy Consultants LLP (ODC), the most prestigious and expensive of all strategic management consultancies, but also a very publicly spirited firm that spends most of its income from commercial activities helping charities and social enterprises reduce poverty and illness. One day, you are working in your cubicle and sense a disturbance in the office, your colleagues rapidly start to disappear muttering “CEO” and “MBC file”. You look up and are surprised to see the CEO of the consultancy leave the elevator and head to your divisional manager’s office, a red file marked “MBC BRIEF TOP SECRET” held distastefully at at arm’s length. The CEO leaves shortly afterwards. You see your divisional manager look forlornly around the office, note you as the only remaining member...
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...Alicia is finishing cooking while hosting a study session with our Student, Gabby and Quentin. She’s a bit nervous, as the in-laws are coming over that evening (on short notice). They talk about the challenges of writing for college courses. Dialogue: Alicia I’m so glad you all came over. Thanks for letting me cook during our study session. My in-laws told us at the last minute that they’re coming over later this evening, and I can really use your moral support! Gabby No problem, Alicia. Everything smells wonderful; I’m sure your in-laws’ visit will go just fine. Quentin Yeah, and I really needed this study session, too. I’m a little anxious about my current writing assignment. Maybe I can create a computer program so that my paper writes itself! I could really use some help like that. Student Text Bubble Writing for college courses sure is challenging. Gabby It’s challenging, but the reward is well worth the effort. Quentin, you should take your assignment seriously. I’ve found that, in my classes as well as in my marketing and communications field, the quality of your writing really matters. Alicia Gabby’s right. Lots of people fear the writing process, but as long as you’re enthusiastic and positive about it, you’ll be successful. And Quentin, if you need help, just use the CWE. Student Text Bubble What is the CWE? Alicia It’s the University’s Center for Writing Excellence. You can access it through the University Library...
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