...The Student Motor Company You are the owner of an auto-manufacturing firm and dealership. The upstart Student Motor Company started about one year ago and based on your degree from Texas Wesleyan University, you are the CEO, competing against Ford and GM. With annual sales of over six million cars and trucks worldwide, it has revenues of over $30 billion per year. Your firm’s net worth is $7.7 billion and its income after taxes was over $983 million.1 Recently your market position was being dangerously eroded by competition from domestic and foreign subcompacts, especially Volkswagens. As CEO of Student Motor Company, you are determined to regain Student’s share of the market by having a new subcompact, the Zinger, in production. You conceived the project whose objective was to build a car at or below 2,000 pounds to sell for no more than $8,000 new. The feasibility study for the Zinger was conducted under the supervision of Mr. I. M. Good, Vice President of Car Engineering. Student Motor’s Product Planning Committee--whose members included you, Mr. Good and Mrs. Lovely, Student’s Group Vice President of Car Engineering--approved the Zinger’s concept and made the decision to go forward with the project. During the course of the project, regular product review meetings were 2 held which were chaired by Mr. Good and attended by Mrs. Lovely. As the project approached actual production, the engineers responsible for the components of the project "signed off" to their...
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...Nigeria has many developing areas for growth in the economy. The government officials must take more responsibility when it comes to the citizens of the country and work for the good of the people. The abused system is enough, and it is time for a change to stimulate the economy. The political instability leads to corruption, and the citizens are the ones who end up suffering. The government must discover ways to fortify the democracy, guarantee long lasting commitment, and to further secure the federal system. There should jobs created that will grow the economy, and alleviate the stricken poverty that has attached itself to this country. MultiOps Industries can provide more jobs for the citizens that will increase the struggling economy and boost other areas of revenue such as, customs duties, corporate income tax, independent revenue, and infrastructure. Technology is moving quickly, and the education field must incorporate teaching styles that mirror the new technology. The connectivity and bandwidth should not be an obstacle for educational technology in this country. MultiOps can provide a wider range of coverage, so there are no problems with the connection. The rapid growth of the population in Nigeria; higher education must be encouraged to place individuals in leading job positions that will strengthen the economy, and improve consumer confidence. As one of the world’s largest revenue industries, the tourism development is a great opportunity for MultiOps because of...
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...Project report On hyundai motor india LIMITED [pic] Submitted by: SAURABH TYAGI FIP/BBA(G) IB/021 [pic] MANAV RACHNA INTERNATIONAL UNIVERSITY HYUNDAI MOTOR INDIA LIMITED A PROJECT REPORT Submitted to Manav Rachna International University In Partial Fulfillment of BACHELOR OF BUSINESS ADMINISTRATION Submitted By SAURABH TYAGI BBA(G) IB- V SEMESTER ROLL NO. FIP/BBA(G) IB/ 021 [pic] Manav Rachna International University Contents |Topics | | |Acknowledgement |4 | |Introduction | 5 - 7 | |Corporate and Management Philosphy |8 - 9 | |Core Values and Statement | 10 | |Hyundai Profile ( Management ) | 11 - 15 | |Hyundai Profile ( Manufacturing ) |16 - 20 | |Hyundai Profile ( Research & Development ) ...
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...Assignment 2 STUDENT NAME: Professor: Dr. Wright BUS 508: Contemporary Business Raleigh, NC May 5, 2013 Determine how each corporate differs from the other The corporate cultures of the two companies are very different. One example. GM pulled its ads from Face book. Ford is doing more with Facebook. Another, GM bailed out by the government, Ford weathered the storm. The social media strategy of each company is extremely interesting. GM is going to go the traditional route. Ford has embraced the tools of social media to connect with its customers. I think that gives Ford a competitive edge. General Motors Company is an American multinational automotive corporation headquartered in Detroit, Michigan, and among the world's largest automakers by vehicle unit sales, employing 202,000 people and doing business in some 157 countries. They also have five different business segments. They also provide on star vehicles safety, security and information system. As the second-largest automobile company in the world, Ford Motor Company represents a $164 billion multinational business empire. Known primarily as a manufacturer of automobiles, Ford also operates Ford Credit, which generates more than $3 billion in income, and owns The Hertz Corporation, the largest automobile rental company in the world. The company manufactures...
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...Every company has a purpose, and part of that purpose is to create wealth and value. However, there are other responsibilities that have been entrusted with companies. The environmental and social responsibilities of a company have an important role in its ability to maintain a social license to operate, ensure a consistent pool of resources that are required for the business to perform its functions, and to generate profits. The Acquisition of Kia Motors by Hyundai Motors Fikre Y. Wondimu CalUniversity Author Note Fikre Y. Wondimu is a student at California Intercontinental University. Special thanks to Dr. Troy Roland and Dr. Fathiah Inserto for providing suggestions to improve this document format and content. Correspondence concerning this thesis should be addressed to Fikre Y. Wondimu, CalUniversity, 1470 Valley Vista Drive #150, Diamond Bar, CA 91765. Contact: fikre_y@yahoo.com Abstract The last decade demonstrated decreased revenue and higher value of development costs, which led the automobile industry to engage in domestic and international mergers and acquisition (M&A). This case analyis examines one of the largest M&As in the Korean automobile industry in recent years, the acquisition of Kia Motors (Kia) by Hyundai Motors (Hyundai). The case study briefly analyses the conditions of the acquisition, the integration and stabilization processes undertaken by both companies. By acquiring Kia, Hyundai enhanced its competitive position in both domestic...
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...Ford Motor Company was founded in 1903 by Henry Ford and has continuously remained under family ownership since this time. The company developed and implemented assembly line production by the release of the Model T in 1909, and produced planes and vehicles for the Allies in World War II. Ford has operated internationally since 1904, when it opened a branch in Canada to gain access to Commonwealth markets. For the first half of the 21st Century, Ford remained the dominant car manufacturer within the market it had effectively created. In 1956, Toyota exported its first automobile to the United States, and began acquiring market share. In hindsight this was a turning point in the U.S. market, and as the 21st Century drew to a close Ford faced declining market share and had difficulty remaining competitive in the global marketplace. Operations management is the area concerned with the efficiency and effectiveness of the operation in support and development of the firm's strategic goals. Historically, Ford Motor Company was heavily invested on the quality of its products. Ford Motor Company started the Total Quality Management (TQM) practices in the 1980s when “Quality Is Job1” was their slogan. At that time that slogan made sense when TQM, a process improvement methodology based on customer satisfaction quality driven process with guidelines set by management was first utilized. Ford Motor Company was focused on producing better quality products, a stable work environment, effective...
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...INTRO: BARRIERS TO ENTRY: Since the company we chose to analyze is Ford, the industry is limited to the North American automobile industry. Barriers to entry are defined as characteristics of the industry itself that prevent rivals from getting in as well as set standards for the competitors in that industry. The automotive industry has grown exponentially and it is currently one of the most competitive industries. One of the major players in barriers to entry is brand strength. Over the years brands have been developing and customer loyalty to one particular brand is very strong. This makes it difficult for a company to enter the industry and expect to be a significant competitor. Customers are loyal to one particular brand and that diminishes the customer base for new entrants. Unless the company already has the internal structure of a big automotive manufacturing company then it is very difficult for them to enter this particular industry. Not only are start-up costs very high, but there are significant costs in the design and manufacturing of cars. Product differentiation is also another major factor, since many companies have had to rely on their unique products to attract more customers as well as expand their customer base. Other factors to barriers to entry include government regulations. In the United States, the Environmental Protection Agency has set standards of emissions produced by automotive manufacturing companies. Those who wish to enter this industry must...
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...CHAPTER 1 INTRODUCTION 1.1 Inroduction about the topic Man is a social animal. He has to make a contact with his fellow beings; hence he has to travel one destination to another. The progress of automobile industry tries to full fill this purpose with the help of four wheelers and especially two wheelers. When we take into consideration of our country India, it is a fast growing developing country. This growth can be seen in the field of automobile industry also. India is a very good market of many globalized automobile giant brands like Mercedes-Benz, Vox Wagon, Fiat, Toyota, Hero, Yamaha, Bajaj etc. In this scenario it would be better to mention about the satisfaction of customers who are using the vehicles. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. The customer satisfaction varies from person to person and also one group to another. In the marketing context it is important to understand about the satisfaction level of the customers based on the analysis of data. In earlier periods, i.e. immediately after the independence dependence of foreign technology was banned and manufacturers were forced to localize their products. The automotive industry in our country declined under the government’s stifling restrictions and the Indian buyer was saddled with products of appalling quality. This attempt at self-sufficiency failed miserably...
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...Principles of Business MGMT 115 October 15, 2012 Ford Motor Company Corporate Social Responsibility (CSR) According to Tomorrow’s Value: The Global Reporters, Ford is among the top 25 out of 50 leading motor companies to demonstrate the best practices in corporate social responsibility("A leader in," 2012). Ford has a long standing legacy and passion for helping others. Even after 100 years of business it has remained their mission to touch lives. In 1949, the not for profit, Ford Motor Company Fund and Community Services foundation was founded. Their vision was, and continues to be, enrichment in the communities in which Ford businesses operate. They are organized in education, driver safety and community life. In India and China, Ford has worked with employees to identify urgent community needs and has come up with strategies to ensure those needs are met. They began work to implement these strategies in early 2012 and hope to expand beyond Asia and Africa in future years with the ONE Ford approach in order to reach communities all across the globe. In 2011 Ford announced an innovative technical program to mark its 100 years of service and commitment to the U.K and called it the Ford Blue Oval Scholarship Program ("Sustainability 2011/12," 2012).This program will provide 100 scholarships to students over the course of three years at top universities. The hope is to encourage a new generation with interest in the areas of science, engineering and innovative thinking...
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...Alan Mulally, CEO, Ford Motor Company Dr. Lu Leadership and Organizational behavior- BUS520 November 7, 2011 Alan Mulally, CEO, Ford Motor Company Discuss the role of leadership and how it can impact organizational performance In order for any company to succeed, there needs to be an effective leader to lead the organization in the right direction. The leader must be someone who not only knows about the company and where it needs to go but also how to take its resources (its employees, its equipment) and put it together to come up with a winning formula. The role of leadership is very important and the goals that a company wants to meet will not be attainable without an effective leader. A leader needs to be able to motivate and influence its employees. This is especially true in today’s down economy and highly competitive environment. The organization must look upon its employees to assess the playing field, formulate strategies, and unite organizational managers to work towards the common goals of staying in business, making a profit, and continuously improve market share. In essence, the primary role of a leader in an organization is to draw the road map for the organization to execute – often, this may involve some changes to the way it ran its business in the past. Therefore, the leader is the critical actor in drama of organization change to achieve the goals (Schneider, 1994). To initiate change, an effective leader, manager, director will need...
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...the end of this assignment are for students to have the ability to: 1. Understand the nature of the social environment. 2. Analyze the Strength, Weakness, Opportunity and Threat in business. 3. Understand and analyze internal and external factors and their influence in business environment. Assignment Description This assignment represents 40% of the total marks for this subject. Students are required to write a 2,000 word essay based on the case study. Case study Ford Motor Company is one of the greatest automobile manufacturers of all time. They started under Henry Ford in Detroit, Michigan. Ford had a skill for craftsmanship when he built an experimental car in 1896. It was a twin cylinder engine with potential of 20 mph. In 1899 he left his job in order to organize the Detroit Automobile Company. Ford's first production was in 1903, the Model A, with an under the floor engine selling for $850. In the first season it sold 1,708 cars. After World War II production slowed down until the entrance of the 1949 line. At this time power units were new along with the automatic transmission in 1950. Great automobiles were manufactured in the coming years. The sporty Ford Thunderbird was introduced with 5.1 litres and capabilities of 113 mph. In 1958 it became a convertible with five seats and a strengthened structure. Major restyling occurred in the late 1950's with such automobiles as the Falcon, a compact car, with the help of General Motors and Chrysler. BM001-4-0-OSE ...
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...NAME: SHAMEEL P.B REGISTER NUMBER:1579 DATE OF SUBMISSION:17-09-2012 | | Assignment front sheet | Learner name | ------------------------------------------------- Assessor name | SHAMEEL P.B | Anu Antony | Date issued | Completion date | Submitted on | | 16-09-2012 | 17-09-2012 | Qualification | Unit number and title | BTEC LEVEL 7 EDSML | Unit 13 : Managing Financial Principles and Techniques | | | Assignment title | FORD MOTOR COMPANY – A CASE STUDY | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | explain the importance of costs in the pricing strategy of an organisation changes | | 1.1 | | 9 | 1 | design a costing system for use within an organisation resource | | 1.2 | | 17 | 1 | propose improvements to the costing and pricing systems used by an organisation | | 1.3 | | 21& 24 | 2 | apply forecasting techniques to make cost and revenue decisions in an organisation | | 2.1 | | | 2 | assess the sources of funds available to an organisation for a specific project | | 2.2 | | | 2 | select appropriate budgetary targets for...
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...Ford Motors Executive summary An integrated marketing communication plan is a comprehensive plan to let customers know about a specific product. Today’s market is very competitive meaning that a producer must work hand in hand with the best marketers to ensure that products receive the best attention in the market and eventually increase sales. This paper will analyze the Ford Motor Company, one of the largest global manufacturers of motor vehicles. The company is facing an increasingly difficult market place with a well knowledgeable and choosy customer base. In this paper, the company targets sale of motor vehicle to college students and recent graduates. This target market has been chosen as it does not have campaigns directed at its specific needs by any other car manufacturer. The paper will detail both above-the-line and below-the-line communication networks in order to best capitalize this market. Background and target audiences Ford Motors is the second largest motor vehicle manufacturer in the US which is a very strong position considering that the US currently is currently the second largest vehicle market in the world (Dassbach, 1988). The major advantage is that the company is already established with worldwide acceptability among numerous customer segments (Ford Investor Relations 2013). Furthermore, the company has embraced some green concepts especially with the ECOnetic that focuses on the production of highly fuel efficient motor vehicle...
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...and Business Analysis of The Ford Motor Company The purpose of this research is to assuming the role of a Fund Manager deciding whether to invest in The Ford Motor Company. By Identifying Internal and external stakeholders, wants and needs , Strength, Weakness, Opportunities and Threats (SWOT) of The Ford Motor Company. This to detriment whether the company is profitable and competitive in the automobile industry. Ford Motor Company SWOT Analysis Strength • Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees. (http://www.freeonlineresearchpapers.com/ford-diversity-commitment) , (http://media.ford.com/article_display.cfm?article_id=7670) • The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses. (Oica.net, 2011) (http://oica.net/wp-content/uploads/ranking-2010.pdf) • Ford Motor diversity in Ford Credit is a subsidiary of The Ford Motor Company that finance vehicles to customer and dealers to support Ford Motor Company sales. They also provide financing on Lincoln vehicles, offering: competitive rates, innovative products, flexible terms (http://www.fordcredit.com/companyInfo/profile.jhtml) • Ford Motor merges with Hertz Rent-A-Car, the...
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...Sample Questions-Exam II 1) Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behavior, and responses to promotions is called: a. multi-source data b. marketing research data c. single-source data d. on-line data e. in-home data 2) Ford Motor Company uses the slogan “No boundaries” for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities “to be outfitted with the most far-reaching sports utility vehicle on earth”. If the SUV campaign is trying to appeal to young adults who don’t like the restrictions of a sedan, who want to be able to pack up and leave at a moment’s notice, and who enjoy freedom and independence, it is relying on _________ and _________segmentation. a. socioeconomic; demographic b. psychographic; lifestyle c. geographic; usage rate d. demographic, usage rate e. demographic, psychographic 3) Which of the following statements demonstrates the formation of a segment based on household size? a. Campbell’s makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine. b. GE built a downsized microwave oven to hang under kitchen cabinets. c. Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners. d. a fast food hamburger restaurant is open for breakfast on Sunday...
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