...Master Thesis in Marketing STRONG BRANDS How Brand Strategy and Brand Communication Contribute to Build Brand Equity THE CASE OF NAVIGATOR Student: Daniela Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho May, 2011 Master Thesis in Marketing STRONG BRANDS – How Brand Strategy and Brand Communication Contribute to Build Brand Equity: THE CASE OF NAVIGATOR 1 ABSTRACT In a world of global competition that we are living nowadays, brands are each time more used by companies as a strategy to create value and differentiation and this way to be one step ahead of their rivals. A "brand" is the result of the recognition and the personal attachment that forms in the hearts and minds of the customers through their accumulated experience with that “brand”. These experiences contribute to increased consumer trust and loyalty and allow building strong relationships with the “brand”. By this way, “brands” promote the increase of shareholder value and establish a long-term advantage in the marketplace for organisations. Companies recognise that strong brands are and have been historically associated with accelerated revenue growth and improved returns to shareholders. That is why, each time more organisations focus their strategies on building powerful brands as they represent competitive advantage and they are a key success factor in creating value to the customer and at the same time value to the company. In this regard, this study intends to show...
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...Sahan Devaka Lokuge | Telephone no : +94 772838887 : +94 412228573(Residence)Permanent Address: 286/2, Sunandarame mawathe, Welegoda, MataraContact Address: 69/22 Dehiwala Road, Maharagame, Colombo,Sri LankaE-mail : sahandevaka@gmail.comSkype : sahandll | Personal Information | NIC : 870543522V | Date of birth : 23rd February 1987 Age:27 Years | Gender : Male | Civil status : Single | Nationality : Sri Lankan | School attended : Rahula Collage Matara | Interests : Learning New Technologies | | Career objective | Objective: Gain excellent skills & knowledge with regard to multiple disciplines in respect of the job while continuously improving myself through, learn & gain experience and grow within the organization by facing new challenges and providing fullest contribution to the organization to grow and enhance my career path. | | | Skills and competencies | * Work in a group coordinately and achieve goals * Fluency in both Sinhala and English (Speaking, Writing, Reading and Listening) * Ability to familiarize software within a short period | Academic qualifications | * Completed the Master of Science(MSc) in Information Technology (University College Dublin – Ireland (NIBM)) * Completed the Bachelor of Science(BSc) in Management Information System with Second Class Upper (University...
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...Management Information Systems: A Research Paper By Greg Butler Student ####### American Military University MC302 D002 Summer 07 October 23, 2007 Management Information Systems: A Research Paper Executive Summary. In April 2004, after a year of planning, preparation, and training, the City of La Quinta “went live” with an enterprise-wide, integrated information system for the first time in its 22-year history. For the roughly one hundred member staff, it was a revolutionary leap. Previously, each functional department had selected, purchased, and implemented its own best solution to facilitate day-to-day operations. The implementation of SunGard’s HTE NaviLine software required infrastructure improvements and behind-the-scenes setup. The result was several databases for common use among departments and several automation improvements to previous transaction processing systems. Functional departments, individually and collectively, are able to spend more time concentrating on serving customers and less time searching City Hall for a needed piece of information. Implementation in two final departments will lead to even better service, particularly for those in the development community. The system is challenging, but powerful by virtue of its use of a multi-platform IBM® System i™ server. It is moderately user-friendly by virtue of NaviLine’s Web browser interface. Several improvements are necessary to make the system truly great, but in its current state the system...
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...OVERVIEW The number of people worldwide accessing the Internet to read breaking news, conduct library research, make consumer e-commerce transactions, use web-based business applications, and perform other online tasks had grown at an astronomic rate since the 1994 introduction of the Netscape Navigator browser. The number of Internet users worldwide had increased from about 360 million in 2000 to nearly 1.5 billion in 2008. North America had the world’s highest Internet penetration rate with 73.6 percent of North America’s population having Internet access. About 220 million of the 248 million Internet users in North America resided in the United States. Even though only 15.3 percent of Asians had Internet access in 2008, Asia’s 578.5 million Internet users made it the world’s largest and fastest growing geographic region for Internet usage. The growth in the number of Internet users worldwide and in the United States had caused a shift in how advertisers communicated with consumers and had allowed Internet advertising to become the second most common form of advertising used in the United States in 2007. Only newspaper, with 2007 advertising revenues of $48.6 billion, controlled a larger share of United States advertising dollars. Cable television, radio, and network television each accounted for about $20 billion each in advertising revenues during 2007. The prospects for Internet advertisers looked strong in 2008 with Internet advertising expected to grow from $21 billion...
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...each day Questionnaire Introduction Check Your Knowledge Introduction Agenda – Day One • • • • • • • • Research roles and responsibilities Policies and Procedures overview Institutional Review Board Office (IRB) NUCATS NURAP Conflict of Interest (COI) Export Controls Innovation & New Ventures Office (INVO) Introduction Introduction Research Administration Training The need for research administration training exists because of the large dollar amounts in research funding and the importance of compliance: • NU received $511.7 million in research funding in FY 2011 • NU ranked 25th in NIH research funding to universities in 2010 • Ensuring compliance remains a federal priority Source: Office for Research Annual Report. (2011): Northwestern University Introduction Research Administration Training Research Administration training helps Northwestern: • Decrease compliance risks • Administer grants more consistently & efficiently • Provide support for research administrators, faculty & staff • Meet federal government expectations regarding training and communication Introduction Training Objectives During this seminar we will: • Explain the research administration process • Discuss the roles & responsibilities of research faculty and staff • Describe the roles of the central research offices • Review the regulatory fundamentals that form the foundation of research administration Introduction Questions? Introduction Roles & Responsibilities ...
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...ACCOUNT CLASSIFICATION AND PRESENTATION Account Title Accounts Payable Accounts Receivable Accumulated Depreciation—Buildings Accumulated Depreciation—Equipment Advertising Expense Allowance for Doubtful Accounts Amortization Expense Bad Debt Expense Bonds Payable Buildings Cash Common Stock Copyrights Cost of Goods Sold Debt Investments Depreciation Expense Discount on Bonds Payable Dividend Revenue Dividends Dividends Payable Equipment Freight-Out Gain on Disposal of Plant Assets Goodwill Income Summary Income Tax Expense Income Taxes Payable Insurance Expense Interest Expense Interest Payable Interest Receivable Interest Revenue Inventory Classification A Current Liability Current Asset Plant Asset—Contra Plant Asset—Contra Operating Expense Current Asset—Contra Operating Expense Financial Statement Balance Sheet Balance Sheet Balance Sheet Balance Sheet Income Statement Balance Sheet Income Statement Income Statement Balance Sheet Balance Sheet Normal Balance Credit Debit Credit Credit Debit Credit Debit Debit Credit Debit Debit Credit Debit Debit Debit Debit Debit Credit Debit Credit Debit Debit Credit Debit (1) Debit Credit Debit Debit Credit Debit Credit Debit B Operating Expense Long-Term Liability Plant Asset C Current Asset Stockholders' Equity Intangible Asset Cost of Goods Sold Balance Sheet Balance Sheet Balance Sheet Income Statement Balance Sheet Income Statement Balance Sheet Income Statement Retained Earnings Statement Balance Sheet Balance...
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...Analysis-Dimensions Case Study on NTN Bearings's Management Changes I am working for NTN Bearings Corporation of America which is locating at Atlanta. I am there as a night shift supervisor of shipping and receiving department with about twenty (20) employees. The first shift starts the warehouse at 9:00 am and the second shift closes the business at 8:00 pm. The total numbers of employees of both shifts are about forty five (45) people. Due to crisis economy today, our business was going down quickly as others, so, the company started cutting off many positions at our facility. From forty five (45) employees originally, there are thirty (30) workers now which including receiving, packing, and shipping. Someone has to cover someone else’s job to keep the business in good shape. Recently, the business seems to be backing up and the jobs were getting behind. We decided to look for and fill up at least five (5) positions in our location to catch up our behind work. However, we were not very sure that how long the business would keep up and we would not want to have new hires and let them go in a short term. We decided to hire new people through temporary services; we would send them back to temp services whenever job is going down. We were following the permission and direction from the Human Resource headquarters office in Chicago to hire new temporary employees. We hired three (3) persons to work 40 hours a week, and two (2) persons for 30 hours a week (i.e. they work from...
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...To be completed by the student | To be completed by the markers | Module Name and code | EUZC405 - Data Analysis and Information Management | First Marker’s name (equivalent to the signature) | | Student ID (UoW) | | Second Marker’s name (equivalent to the signature) | | Student ID (WIUT) | | For Registrar’s office use only (hard copy submission) | Deadline date | 26 December, 2013 | | Individual assignment | | | Group assignment | | | COURSEWORK SUBMISSION COVER PAGE Submission instructions Please note that all work must be submitted electronically unless instructed otherwise. Submission instructions Please note that all work must be submitted electronically unless instructed otherwise. For online submission instructions refer to: http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx - Coursework online submission instructions.doc For hardcopy submission instructions refer to: http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx - Coursework hard copy submission instructions.doc Assessment criterion and/or learning outcome | Marker’s comments and second marker’s comments if appropriate | 1. | | 2. | | 3. | | Contents Introduction 3 System Benefits and Scalability 4 System Development 5 System Model 6 Glossary 7 Bibliography 8 Introduction This report will describe the type of electronic information management system that has been chosen to be applied for electronic...
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...is in a way that the world is rapidly changing to an information society. Any progress in different aspects of society and economy or humanity is the results of technology development. Technology is considered to be a key indicator for improving effective communication, and strategic operation within government and non-profit organization. As a student of Public Administration and my concentration and interest to the non-profit organizations, in this paper I want to focus more about e-government in non-profit organization including and strategies that non-profits’ IT leaders need to practice. Non-profit organizations work around the world to accomplish philanthropic missions and provide meaningful services for people in need. The number of non - profit organizations likely to increase each year, according to the Urban Institute; there is a growth among the non-profits based on size and financial impacts. Between 2001 and 2011, the number of non-profits has increased 25 percent; from 1,259,764 million to 1,574,674 million today, which acutely compete with the business and government sectors. (Urban institute reports 2103). Among these organizations not all of them are successful neither all of them have been failed. Many of them use technology to meet their mission. In fact managing technology and using it effectively plays a critical role in accomplishment of any organization’s goals and missions. The Strategic use of technology within non-profit orgs ...
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...Organizational Leadership and Inter-professional Team Development The Patient and Family Care Organizational Self-Assessment Tool (PFCC) for current practice setting will be completed as well as the organization in its entirety. The results will be analyzed based on a one to five scoring system with one being the lowest. The areas where the organization could improve its PFCC care will be discussed. The analysis of how business practices and regulatory requirements impact patient family centered care. A strategy will be created that includes goals and an operational plan to increase PFCC of the organization by improving one of the gaps that’s identified. I will discuss financial implications that this strategy may have on the organization. I will identify potential members for the multidisciplinary team who could assist in improving the identified gap. I will discuss the purpose and scope of the team to include the member’s roles, and importance of diversity within the team. The team will focus in a meaningful way using self-assessment, and awareness of self-reflective techniques. I will use PDAC to monitor whether the strategy was effective in increasing patient and family centered care. Self-Assessment Tool The PFCC tool was used to evaluate Medical Center Health System (MCHS) see attached. Setting Description Medical Center Hospital System (MCHS) is an acute care, not for profit regional 402 bed Level II Trauma Center, located in West Texas of the...
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...international developments: implications for measurement of human capital Maria L. Bullen Clayton State University Kel-Ann Eyler Wesleyan College Abstract Human Resource Accounting (HRA) involves accounting for expenditures related to human resources as assets as opposed to traditional accounting which treats these costs as expenses that reduce profit. Interest and contributions to growth in HRA have been evident in a number of countries. The strong growth of international financial reporting standards (IFRS) is an indication that the environment for international financial accounting is one that potentially encourages the consideration of alternative measurement and reporting standards and lends support to the possibility that future financial reports may include nontraditional measurements such as the value of human resources using HRA methods. Keywords: Human Resource Accounting, Human Capital, Intellectual Capital, International Accounting, International Financial Reporting, International Financial Reporting Standards Human Resource Accounting, Page 1 Journal of International Business and Cultural Studies Introduction Human Resource Accounting (HRA) involves accounting for the company’s management and employees as human capital that provides future benefits. In the HRA approach, expenditures related to human resources are reported as assets on the balance sheet as opposed to the traditional accounting approach which treats costs related to a company’s human resources as expenses...
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... Name: Manali Shah Student ID: D40000679 ABSTRACT:- The purpose of this project is to deliver information about two different companies and discuss the changes the companies had in last few years. Such information will help us in analysing the changes the company went through which helped the company to grow or which made it go in loss. Also by thorough analysis and detailed review a comparison, the project demands a comparison of the change in two different companies. This way the project will help us to understand the concept of the course “Managing Organizational Changes“ NAME OF THE COMPANIES:- The companies that will be discussed in this project are: 1. Nokia 2. Samsung WHY DO I FIND THIS TOPIC INTERESTING? The project emphasize in learning the organizational changes and analysing the impact they create in the development of their companies. Nokia and Samsung mobiles are well known world-wide. But what I find interesting is what made these companies bigger. Nokia, as we all know was a leading mobile company, has lost its position in the market. Samsung, which was well known as an electronics and home appliance company, catches up with Nokia in the mobile market. So the study of the change these organizations implemented in their company is an interesting thing to learn. And also the study of comparison of what change made Nokia lose its position and Samsung to gain the top position is an interesting issue to learn. COMPANY INTRODUCTION...
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...TEXAS INSTRUMENTS: TXN Texas Instruments: TXN Northeastern State University Table of Contents: Section I: Company History and Environment A.) Company Profile 3 References 8 Section II: Income Statement and Balance Sheet Analysis A.) Common Size Analysis (B.S. and I.S.) 10 B.) Identification & Explanation of Trends 11 References 12 Section III: Ratio Analysis A.) Ratio Profile 13 References 14 B.) Ratio Table for TXN and Peers 15 C.) Ratio Trends and Comparisons 16 Section IV: Valuation A.) Reformulated Balance Sheet 18 B.) Market Value of TXN Stock (ROPI) 19 C.) Spreadsheet Calculations 20 D.) Assumptions 21 E.) Estimate Price to Forecast Price 22 Section V: Summary and Conclusion A.) Summary 23 B.) Company Financial Appearance 24 References 25 Texas Instruments: TXN ) Company History and Environment Company History: Texas Instruments (TI) is a designer and manufacturer of microcontroller semiconductors and two forms of signal processing, analog and digital. It all began when Eugene McDermott, John Erik Jonsson, Patrick Eugene Haggerty, and Cecil H Green founded Texas Instruments in 1930. The company was originally named Geophysical Science, GSI, later it was changed to Coronado Corporation in 1939 before it was finally named Texas Instruments Incorporated in 1951 (History of Innovation). The founders of Texas Instruments...
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...Review of STP & Marketing Mix On Under the guidance of DR. reeti agarwal Submitted by: Krishnendu Karmakar (JL13FS23) | Arindam Banerjee(JL13FS15) | Paritosh Kumar Singh (JL13FS35) | Rajneesh Kumar Sharma (JL13FS44) | ACKNOWLEDGEMENT Report is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this report. Without a proper combination of inspection and perspiration, it‘s not easy to achieve anything. There is always a sense of gratitude, which we express to others for the help and the needy services they render during the different phases of our lives. We too would like to do it as we really wish to express our gratitude toward all those who have been helpful to us directly or indirectly during the development of this project. We would like to thank Dr. Reeti Agarwal who was always there to help and guide us when we needed help. Their perceptive criticism kept us working to make this project more full proof. We are thankful to her for her encouraging and valuable support. Working under her was an extremely knowledgeable and enriching experience for us. We are very thankful to her for all the value addition and enhancement done to us. No words can adequately express our overriding debt of gratitude to our parents whose support helps us in all the...
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...Information Technology Jinnah University for Women 5-C Nazimabad, Karachi 74600 ABSTRACT Where am I? Where am I going? Where are you? What is the best way to get there? When will I get there? In this paper GPS technology can answer all these questions. GPS satellite can show you exact position on the earth any time, in any weather, no matter where you are. GPS technology has made an impact on navigation and positioning needs with the use of satellites and ground stations the ability to track aircrafts, cars, cell phones, boats and even individuals has become a reality. A system of satellites, receivers that is able to determine the latitude and longitude of a receiver on Earth by calculating the distance. System (GPS) is a worldwide radio-navigation system formed from constellation of 24 satellites. Navigation system is made for aircraft, ships, ground vehicles, and for hand carrying by individuals. Surveying, telecommunications facilities, and mapping, tracking etc is another use of GPS. Also in this paper feasibility is, to introduce tracking system in Jinnah University, that monitor students’progress until they have seen an academic advising resources and helps students graduate on time. TABLE OF CONTENT ABSTRACT ii TABLE OF CONTENT iii LIST OF FIGURES v LIST OF TABLES vi ACKNOWLEDGEMENT vii Chapter 1INTRODUCTION 1 1.1 Background 1 1.2 What Is Tracking? 2 1.3 Tracking Devices 2 1.3.1 Mechanical Tracking Devices: 3 1.3.2 Optical Tracking Devices: 3 1...
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