...compares pasta and pizza opportunity scenarios implying similarities, differences and also synergies between them (specifically for the pizza introduction). The PROS section of Pasta states the possible factors that lead to the success of Cucina Fresca. 2. Using the forecast model for Pasta used in Exhibit 5, what is your forecast for Pizza? Hint: Don’t neglect to use the data in Table B and Exhibit 7 Considering the information from Exhibit 7 and Table B, in addition to the assumption of the use of the same repurchase rates of pasta for the mediocre and average scenarios in the pizza market, and including a sensitivity analysis of market penetration (5% to 15%), the following forecast was obtained: 3. What can the team at Tru-Earth learn from Exhibit 6 about their customers preferences? Exhibit 6 shows the results of a survey based on attributes and substitution of the pizza category. The survey is based on a 10-point scale, where 1 is the lowest score and 10 is the highest score. Regarding to the usage attributes, the average respondent considers pizza to be "family oriented" due to the fact of the high ratings of all categories (take-out pizza with 8.9 out of 10 points, refrigerated pizza with 7.1 points, and TruEarth new concept with 8.6 points). Therefore, under the assumption that the typical family size starts with 2 people and then increase, the pizza kit size is properly oriented (servings for 2 to 3 people). However, average respondents also considers...
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...of Life Beyond Earth What are we searching for? * What are we looking for exactly? * Is it: intelligent life portrayed in sci-fi, more akin to the plants and animals we see in parks or zoos, or is it tiny bacteria-like microbes? * The simple answer to this question is “all of the above” * Extraterrestrial life: Life beyond Earth, we are looking for any sign of life, be it simple, complex, or even intelligent * We have a general definition of what life is, but for now it should be clear that this is a complicated question that affects how we search for life in the universe * Because of the definitional difficulty, the scientific search for extraterrestrial life in the universe generally presumes a search for life that is at least somewhat Earth-like and that we could therefore recognize based on what we know from studying life on Earth Is it reasonable to imagine life beyond Earth? * Prior to the 20th century, for example, some scientists guessed that Venus might harbor a tropical paradise -> this guess was based on little more than the fact that Venus is covered by clouds and closer than Earth to the Sun * Mars was the subject of even more intense debate, largely because a handful of scientists thought they saw long, straight canals on the surface * These canals, which don’t actually exist, were cited as evidence of a Martian civilization * Why has scientific interest in life beyond Earth exploded in the...
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...* What is Earth and Space science? * The study of the universe and its functions. * Types of Earth and Space sciences * Geology - The study of how the Earth’s materials, structures, processes, and organisms have changed over time. Geologists try to understand the history of our planet, by reading the physical structures and processes. Geologists study various forms of Earth formations such as: marine, sedimentology (rocks), pedology (soil), structural, and geomorphology (landforms). Some great examples of geologic studies are: the Grand Canyon and San Andreas Fault. * Meterology - The science in which scientist study the weather. Meteorologists gather and analysis data on the conditions of the atmosphere. Meteorologists study weather phenomena such as Tornados, Hurricanes, Tsunami, Blizzards, Thunder and Lighting Storms. They use tools such as satellite imagery, weather balloons (twice a day, everyday one is released), radars, hygrometer (measures humidity), barometer (measures atmospheric pressure), and an anemometer (measures wind speed). * Oceanography - Study of the Earth’s oceans and seas. Some types of oceanography include: marine geology (plate tectonics and study of the ocean floor), physical oceanography (physical attributes of the ocean), meteorologic oceanography (the atmosphere and the ocean interact). * Hydrology - the study of the movement, distribution, and quality of water throughout the Earth. Hydrologists are currently...
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...The Water Cycle BY Anissa Chambers Student ID: L23254780 Presented to Dr. Travis Bradshaw In partial fulfillment of the requirements of Elements of Earth Science PHSC 210 Liberty Baptist Theological Seminary Lynchburg, VA July 15, 2013 The Water Cycle or the hydrologic cycle is an amazing system that God has put in place to maintain the of the earth’s most important resource, water. There is nothing on earth that does not require water to survive in some way or fashion and without it there would be no life on earth. You will find water “in the oceans, glaciers, rivers, lakes, air, soil, and living tissue,” and all of these “reservoirs” makes up the Earth’s hydrosphere. As you study this natural system you cannot help but see the hand of a powerful and creative God. The hydrologic cycle is a process that is constantly recycling the Earth’s water supply. This cycle consist of evaporation, condensation, precipitation, and then infiltration. The water cycle is powered by solar energy, or controlled by the sun. The sun produces heat which causes the water from the oceans, lakes, rivers etc. to warm and evaporate. This evaporation is when water is heated to the point that it turns into a water vapor. The water vapor rises and cools which is called condensation, and as more and more water vapors cool it forms clouds. As the water droplets that are forming the clouds become larger and larger until the atmosphere cannot hold them up any longer and the fall to the ground as...
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...Study Guide:Quiz 1 Concentrate your studies in the following areas. Questions for Quiz 1 will come principally from this material. Lutgens and Tarbuck Textbook: Introduction * What is the definition of Earth Science? Is the name for all the sciences that collectively seek to understand Earth and its surrounding space. It includes geology oceanography, meterogology, and astronomy * What are the sub-disciplines of earth science (geology, meteorology, oceanography, and astronomy)? Know the definition of each of these. Geology- a word that literally means “study of Earth” It is traditionally divided into two broad areas- physical and historical. Physical geology examines the merials comprising Earth and seeks to understand the many processes that operate beneath and upone its surface. Historical geology is to understand the origin of Earth and the evolution of the planet through its 4.6 billion year history. Oceanography- Is not actually a separate and distint science. Rather is involves the application of all sciences in a comprehensive and interrelated study of the oceans in all their aspects and relationships. It intergrates chemistry, physics, geology, and biology. Meterology- is the study of the atmosphere and the processes that produce weather and climate. Like oceanography, meterology involves the application of other sciences in an intergrated study of the thin layer of air that surronds eather. Astronomy- the study of the universe- it useful in determining...
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...definition of Earth Science? All sciences that seek to understand Earth and it’s surrounding space. * What are the sub-disciplines of earth science (geology, meteorology, oceanography, and astronomy)? Know the definition of each of these. Geology is the study of Earth divided into two broad areas –Physical and historical. Physical Geology examines the materials comprising earth, Historical Geology is to understand the origin of earth. Meteorolgy is the study of the Atomosphere and the processes that produce weather and climates. Oceanography integrates chemistry, physics, geology, and biology. It includes the study of composition and movements of seawater, as well as coastal processes, seafloor topography, and marine life. Astronomy is the study of the universe. * Be able to name and define each of the earth’s “spheres” (geosphere, hydrosphere, atmosphere, biosphere).The Geosphere (Solid-Earth) lies beneath the atomosphere and the ocean. It extends from the surface to the center of the planet 6400 Kilometers of depth. The largest of all Spheres. The Hydrosphere is a dynamic mass of water that is continually moving, evaporating from the oceans to the atomosphere, reaching land and flowing back to the ocean. Blankets 71% of the earth’s surface. Depth of 3800 meters. The Atomosphere is the life giving gaseous envelope. It is a very shallow layer. The energy exchanges between the atomosphere and space produces weather and climate. Biosphere includes all life on earth. ...
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...Extreme Weather Unit Abstract This unit will study extreme weather on Earth but more specifically Mars and Venus. In the first steps it outlines the summary of this unit. The steps that the students have to take in studying these planets are outlined in the objectives. There are three cognitive objectives, one psychomotor, and one affective objective. The students will take this new knowledge of these planets and have to compare and contrast it with each other as well as weather on Earth. They will then have to assemble their own measuring tool for Mars or Venus and then have to defend their tool as the last step in this unit. As the students go through this unit they will be going through the levels of Bloom’s Taxonomy. They will start in the knowledge category as they start off describing weather but will finish in the evaluating category with their final creation presenting and defending why their tool would work on Mars or Venus. By taking these steps, utilizing back ground knowledge, and being able to create and make a measuring tool this would be a great lesson to add to any weather unit that is hands-on and engaging. Extreme Weather Unit Studying extreme weather on other planets is a very engaging lesson to teach to grades 2-5. It gives the students’ knowledge on weather that we experience on Earth and makes them think beyond that to our whole solar system. They will also be challenged to create their own measuring tools to use on other planets in the solar...
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...field with thousands of researchers working in dozens of interesting sub-disciplines or branches of geography. There is a branch of geography for just about any subject on earth. In an effort to acquaint the reader with the diversity of the branches of geography, I summarize many below. Human Geography Many branches of geography are found within human geography, a major branch of geography that studies people and their interaction with the earth and with their organization of space on the earth's surface. Economic Geography Economic geographers examine the distribution of production and distribution of goods, the distribution of wealth, and the spatial structure of economic conditions. Population Geography Population geography is often equated with demography but population geography is more than just patters of birth, death, and marriage. Population geographers are concerned with the distribution, migration, and growth of population in geographic areas. Geography of Religions This branch of geography studies the geographic distribution of religious groups, their cultures, and built environments. Medical Geography Medical geographers study the geographic distribution of disease (including epidemics and pandemics), illness, death and health care. Recreation, Tourism, and Sport Geography The study of leisure-time activities and their impact on local environments. As tourism is one of the world's largest industries, it involves a great number of people making very temporary...
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...only natural satellite is indicated by Rick Carlson in recent research to have an age of between 4.40 and 4.45 billion years, which is not long after the origin of the Earth. However, the origin of the Moon is still not defined and further research on this topic is continuous. The exploration of formation of the Moon is gradually per fected by the various proposed theories started from 1878 to nowadays. This research essay will discuss both the past and present hypotheses of origin of the Moon. The past hypotheses also known as “The Big Three” referring to Fission, Capture and Accretion hypotheses are popular in different times and centuries before the Apollo mission flew in 1972 (Tyson, 2000). However, the study on the moon rock brought by Apollo’s program gives unavailable clues for “The Big Three”(Tyson, 2000). Nowadays, the Giant Impact Hypothesis is regarded as the most leading theory that is most accepted in present. Nevertheless, it is widely accepted, some studies supported this theory; others may create new theory to challenge this Giant Impact Hypothesis, which make this hypothesis still arguable. However, whatever these hypotheses failed or will achieve, they bring a better understanding on the formation of planet’s satellites in our Solar System (Zhong, 2013), which is instrumental for further study on planetary science and even galaxy. The Big Three------The past hypotheses • Fission Hypothesis The Fission Hypothesis was proposed by George Howard Darwin, the son...
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...THE STUCTURE OF THE EARTH The interior structure of the Earth is layered in spherical shells, like an onion. These layers can be defined by either their chemical or their rheological properties. Earth has an outer silicate solid crust, a highly viscous mantle, a liquid outer core that is much less viscous than the mantle, and a solid inner core. Scientific understanding of Earth's internal structure is based on observations of topography and bathymetry, observations of rock in outcrop, samples brought to the surface from greater depths by volcanic activity, analysis of the seismic waves that pass through Earth, measurements of the gravity field of Earth, and experiments with crystalline solids at pressures and temperatures characteristic of Earth's deep interior. ASSUMPTIONS: The force exerted by Earth's gravity can be used to calculate its mass, and by estimating the volume of the Earth, its average density can be calculated. Astronomers can also calculate Earth's mass from its orbit and effects on nearby planetary bodies. Observations of rocks, bodies of water and atmosphere allow estimation of the mass, volume and density of rocks to a certain depth, so the remaining mass must be in the deeper layers. Earth's radial density distribution according to the preliminary reference earth model (PREM). Earth's gravity according to the preliminary reference earth model (PREM). Comparison to approximations using constant and linear density for Earth's interior. Schematic view of...
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...Earth Science: is the name for all the sciences that collectively seek to understand Earth and its surrounding space. It includes geology, oceanography, meteorology, and astronomy. Meteorology: is the study of the atmosphere and the processes that produce weather and climate. Geology: the study of Earth. Geology is traditionally divided into two broad areas; physical and historical Oceanography: involves the application of all sciences in a comprehensive and interrelated study of the oceans in all their aspects and relationships. Oceanography integrates chemistry, physics, geology, and biology. Astronomy: the study of the universe (is useful in determining the origins of our own environment) Hydrosphere: is a dynamic mass of water that is continually moving, evaporating from the oceans to the atmosphere, precipitating to the land, and flowing back to the ocean. Atmosphere: The gaseous portion of a planet; the planets envelope of air. One of the traditional subdivisions of Earth's physical environment. Biosphere: includes all life on Earth; the parts of the lithosphere, hydrosphere, and atmosphere in which living organisms can be found. Solid Earth/Geosphere: lies beneath the atmosphere and oceans. Extends from the Earth’s surface to the center of the planet (depth of 6,400 km) System: is a group of interacting, or interdependent parts that form a complex whole. Environment: refers to everything that surround and influences an organism. Some...
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...point on Earth using just two numbers. geographic grid: The system of mathematically determined latitude and longitude lines used to determine the location of every place on Earth’s surface. spatial relationships: The close association of human and natural phenomena in place and their mutual interdependence and interaction. spatial perspective: The geographic approach that places location at the center of research, analysis, and explanation. Modern geography is best understood as the study of how the physical and cultural attributes of the earth interact to form spatial or regional patterns Modern geography has improved our ability to explain the world by utilizing four traditional areas of study: • 1. the location of physical and cultural features and activities (spatial distributions); • 2. the relationships between people and the lands that support them; • 3. the existence of distinctive areas or regions, including analysis and explanation of how they came to be formed; and • 4. the physical characteristics of the earth, perhaps the oldest of all geographic traditions. patial tradition: A geographic perspective that emphasizes how things are organized in space, especially spatial distributions, associations, and interactions. man-land tradition: A geographic perspective that emphasizes the relationship between people and the physical environment used to support their livelihoods. area studies tradition: A geographic perspective that emphasizes the study of specific...
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...theories and observations of an Earth-centered universe. His works on astronomy, such as the Geocentric model, are well renowned for their Earth-centered theories. Ptolemy’s theories and works lasted for thousands of years until astronomers such as Galileo, Copernicus, and Kepler came into the picture to test their theories against the longstanding theory of Ptolemy’s geocentric model. Not only was Ptolemy famous for his works on astronomy and the Almagest but the famous Greek was also fond of astrology from a scientific view point. Astrology was an important study back in ancient Greece and Ptolemy’s skills did not leave that off of his knowledge. He published one of the most famous books in astrology named the Tetrabiblos. The addition of the Geographia by Ptolemy himself allowed the Greeks to excel their understanding of their environments geography. Claudius Ptolemy was born in Alexandria, Egypt around 90 AD. Some information differs on the originality of the name Ptolemy. For example, the name Ptolemy was a common name in ancient Greece. “Claudius” came from the first Roman rule of Egypt as a common name. Following the lost of Roman rule, Ptolemy I Soter, a Macedonian general of Alexander the Great became Egypt’s ruler. The general idea of planets and their motion in Ptolemy’s era was that the planets and heavens are all perfect. Although the Greeks knew that the Earth was round from observing lunar eclipses, their accepted theory was that the Earth was at the center of the...
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...the beginning man was given the responsibility for keeping the earth. As good care takers it’s our responsibility to ensure the survival of all the animals and plants on earth. The earth is made up of elements, and within those elements are the countless numbers of species, each interwoven within the fabric of life itself. The effects of man on the environment have a negative reaction to all other species. Studies of earth’s history show mass extinction events. Scientist project we are living within such an event. The world is heading toward imminent mass species extinction. A healthy earth may not be possible due to the irreversible effect brought on my man. Endangered plants and animals face the risk of becoming extinct, disappearing completely from the world of living things. Human survival has had such an effect on all other species around them. Hunting, fishing, or gathering may have reduced the populations of many species to levels too low for the species to survive, especially when there is a profitable trade in goods made from wild animals and plants. (Current Issues, 2010) The Earth should be big enough of all plants and animals to thrive but according to the American Association for the Advancement of Science, humans are using about half the available land. (Wilson, 2012) The American Association for the Advancement of Sciences also sites that, there were just a few thousand humans on Earth 200,000 years ago. (Whitty, 2008) Around 1800, right about the...
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...geological time. 3. What is genetics? How is it a unifying theme in biology? Genetics is the scientific study of heredity. 4. What is plate tectonics? How is it a unifying theme in earth science? Plate tectonics is the theory that pieces of Earth's lithosphere are in constant motion, driven by convection currents in the mantle. 5. What is the Big Bang theory? How is it a unifying theme in astronomy? The theory that the universe originated 20 billion years ago from the cataclysmic explosion of a small mass of matter at extremely high density and temperature 6. How are the following branches of science integrated, connected, and related? • Chemistry and biology- any living thing has a chemical makeup, so the study of any living thing involves studying its chemistry. • Physics and chemistry- one explains why an object has certain properties and the other explains how the objects move and use those properties. One is the world at a distance and the other is the world up close. You cannot have one without the other • Physics and astronomy- physics grew from the study of our natural world in astronomy. These two re-unite to uncover origins of the universe and its evolution. • Earth science and physics- geology looks to physics to model the earths currents and magnetic field. • Earth science and chemistry- earth science depends on chemistry to determine what the earth is made...
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