The E-Myth Revisited – Michael E. Gerber
Book Summary
Summary Introduction
This document summarizes The E-Myth Revisited by Michael Gerber. The intent is to distill the major concepts from the book in note form for efficient perusal. Because only the main points of the book have been summarized here, reading the book in its entirety is highly recommended to get the full impact of the message Gerber conveys, as well as the dialogue in the book with one of his clients, Sarah, which provides additional insight on the concepts presented in the book.
The ideas and text presented here are copyrighted works by Michael E. Gerber. Some of the text has been summarized for clarity and brevity.
The E-Myth Revisited
People who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more. Businesses fail when their owners spend their time and energy defending what they think they know.
A business doesn’t miss the mark by failing to achieve greatness in some lofty, principled way, but in the stuff that goes on in the multitude of seemingly insignificant, unimportant, and boring things that make up every business (and life as well).
The greatest business people have a genuine fascination for the truly astonishing impact little things done exactly right can have on the world.
The book is about four profound ideas that can mean the difference between the success and failure of a small business:
1. There is a myth in this country (the E-Myth) that says that small businesses are started by entrepreneurs risking capital to make a profit. This is not true.
2. The Turn-Key Revolution is changing small business around the world, in the way we do business, who goes into business, how they do it, and the likelihood of their survival.
3. At the heart of the Turn-Key Revolution is a dynamic process called the