...of different marketing mix and approach. We will discuss the new product “Refresh”. “Refresh” is a spray which can be used for shower instead of using traditional form of soap. It is easy and convenient to use. In the liquid soaps industry, its grocery value in 2002 is 48.2 millions. There is an increase of 10.9 percent of sales for liquid soups by comparing to previous year (2001). The sale of soap is growing every year. We can predict that the annual sales of soap will continue to grow in the future. There is quite a lot of competitor in this industry. We will focus on 4 major competitors. They are Unilever, Colgate-Palmolive, PZ Cussons and Reckitt-Benckiser. We will also discuss the current status in the marketing, and analysis how different marketing environment will affect the sales. Not only analyzing the current condition, we will recommend different marketing approach that suit for Luke Bishop re-evaluating its market. For example, select dependent middle class and outgoing travelers as target buyers. We aims to position “Refresh” as a product that provide “Refresh and Relax” to customers. By introducing “Refresh” to the market, this is the time for the...
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...Table of Contents Global Networks and Innovation of Unilever Company 3 1. Introduction 3 2. Internationalization strategy 3 3. Visualization and interpretation of the parent-subsidiary network 4 3.1 Betweenness Centrality 5 3.1 Density of Network 7 3.3 Degree Centrality 8 4. Analysis of the organization’s Network 8 4.1 Locational aspects 8 4.2 Activity aspects 9 4.3 Size aspects 9 5. Implications for the innovation strategy of Unilever 9 5.1 Meeting consumer needs 10 5.2 Introduction of new products 10 5.3 Sustainable Innovation 11 6. Conclusion 11 References 12 Global Networks and Innovation of Unilever Company 1. Introduction Unilever is one of the best companies with its headquarters in London, UK that focus on the wellbeing and health of people by providing products such as affordable soaps, ice creams, household care products and luxurious shampoos (Weingardt, 2007). Unilever has been recognized as a leading provider of brands such as Omo, Knorr, Lipton, Hellmann’s and other trusted local names such as Suave, Pureit, and Blue band. The company has presence all over the world and increased sales gave accounted to increased turnover that hit €53.3 billion in 2015. There are more than 172,000 workers who work for Unilever, and the company has been selected as number one as the fast-moving consumer goods employer, according to the selection of students in 26 countries (Wolf, 2011). 2. Internationalization strategy Unilever...
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...Schulich School of Business York University Course Outline MGMT 5150K: Skills for Leadership September, 2015 Instructor: Alexandra Campbell acampbell@schulich.yorku.ca COURSE DESCRIPTION This course develops the thinking and reflective skills required for leadership in a turbulent world. Drawing on complexity science, the course applies a multiple perspectives framework to challenge embedded assumptions and advance students’ ability to think creatively, analytically and strategically. Students learn to identify and reframe complex problems more effectively, and to develop and communicate actionable solutions compellingly. This course will introduce MBA students to some of the new mindsets needed for success in today’s turbulent and complex global environment. For example, today’s leaders must have the capacity to accept and deal with unpredictability and be adept at recognizing and integrating multiple perspectives and priorities. They must be able to spot and anticipate emerging trends and patterns; ask and explore provocative questions about their organizations and the world at large; deal with challenging ethical issues; and generally think both “inside” and “outside the box” in a deep and probing way. LEARNING OUTCOMES The course develops and enhances students’ ability to deliver compelling and coherent presentations; to apply analytic, critical and strategic thinking to complex business problems and to reflect and identify underlying assumptions...
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...Strategy followed by Emami Fair & Handsome Under the Esteemed guidance of Prof. Avinash Kapoor Section – C Group – 8 11P156 Rahul Pinnamaneni 11P157 Rajat Shriram Barve 11P158 Rakesh Ranjan 11P159 Piyush Rathi 11P160 Rohan Garg Executive Summary This project aims to find the underlying market conditions which prompted Emami to attempt the launch of a fairness cream especially for men, the subsequent steps they followed, strategies implemented, test marketing conducted in the Southern states of Andhra Pradesh and Tamilnadu, before they actually hit the market. Studying the launch of successful products which are market leaders is always interesting, more so in this case because Emami has the rare distinction of creating a whole new segment of male fairness cream users with the launch of their product Emami Fair & Handsome. The origins of Emami Fair & Handsome have in a...
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...INDEX INDEX 1 1. Introduction: 2 Definition of Strategic Management: 5 Literature Review: 9 Literature review analysis: 11 About Unilever: 12 Objectives: 16 Strategy of the company: 17 2. Research Methodology 22 Research Approach 23 Research Methodology 24 Research Methods: 25 Resource Requirements 25 Limitations of the Study 25 Employee’s performance 28 Nature of Competitive Environment of the company 30 Effective factors: 31 Reasons for growth: 31 Environmental strategy and management 36 Porter’s Theory: 38 BCG GROWTH - SHARE MATRIX 40 Mintzberg’s Five P’s for Strategy 42 ANSOFF Matrix 43 Market Penetration 45 Market Development 46 Diversification 46 Product Lifecycle: 49 Balanced Score card: 50 3. Findings Suggestions and Conclusion 51 Products and Services of Company 51 COMPETITIVE POSITIONING 52 Position of companies on bowman’s strategy clock 52 INTERNAL AND EXTERNAL AUDIT OF ORGANISATION 54 PEST 54 SWOT 57 PORTER'S FIVE FORCES MODEL 61 Game Theory 64 The 7-S-Model 64 About the company’s position 68 Reasons for under growth: 69 Global Strategy 70 Strategy of the company: 71 To ways to increasing sales: 72 Hindustan Unilever Limited – June Quarter 2008 Results 78 Position of HUL among Indian FMCG 82 Sales Graph of Unilever Group 83 Profit Margin Graph 84 Share Distribution of HUL 85 ...
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...In 1991 n. Krugman is the outstand- ing international economist among his generation and has played a leading role in virtually every important development in international economics during the past decade, making path-breaking contributions to the "nonmonetary" theory of international trade and, in the study of open-economy macroeconomics, to the analysis of the determinants of exchange-rate movements. While in its sheer volume Paul Krugman's scholarly output has been nothing short of phenomenal, the quality of the individual papers and their impact has been still more impressive. If he has not been the sole contributor to the major reorientations with which his name is associated in our thinking about international economics, and about economics more generally, it must be acknowledged that in remark- ably many instances he was first and most influential. Paul Krugman joined The New York Times in 1999 as a columnist on the Op-Ed Page and continues as professor of Economics and International Affairs at Princeton University.Mr. Krugman received his B.A. from Yale University in 1974 and his Ph.D. from MIT in 1977. He has taught at Yale, MIT and Stanford. At MIT he became the Ford International Professor of Economics.Mr. Krugman is the author or editor of 20 books and more than 200 papers in professional journals and edited volumes. His professional reputation rests largely on work in international trade and finance; he is one of the founders of...
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...sentences from among the given choices to construct a coherent paragraph. 1. A. B. C. D. E. The two neighbours never fought each other. Fights involving three male fiddler crabs have been recorded, but the status of the participants was unknown. They pushed or grappled only with the intruder. We recorded 17 cases in which a resident that was fighting an intruder was joined by an immediate neighbour, an ally. We therefore tracked 268 intruder males until we saw them fighting a resident male. 2. DEBAC 3. BDCAE 4. BCEDA 1. BEDAC 2. A. B. C. D. E. He felt justified in bypassing Congress altogether on a variety of moves. At times he was fighting the entire Congress. Bush felt he had a mission to restore power to the presidency. Bush was not fighting just the democrats. Representative democracy is a messy business, and a CEO of the White House does not like a legislature of second guessers and time wasters. 2. DBAEC 3. CEADB 4. ECDBA 1. CAEDB 3. A. B. C. D. E. In the west, Allied Forces had fought their way through southern Italy as far as Rome. In June 1944 Germany’s military position in World War Two appeared hopeless. In Britain, the task of amassing the men and materials for the liberation of northern Europe had been completed. The Red Army was poised to drive the Nazis back through Poland. The situation on the eastern front was catastrophic. 2. BEDAC 3. BDECA 4. CEDAB 1. EDACB 4. A. B. C. D. E. Experts such as Larry Burns, head of research at GM, reckon that only...
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...process of drawing an inference from two or more statements or going from the inference to the statements, which yield that inference. B. So logical reasoning covers those types of questions, which imply drawing an inference from the problems. C. Logic means, if we take its original meaning, the science of valid reasoning. D. Clearly, for understanding arguments and for drawing the inference correctly, it is necessary that we should understand the statements first. (a) ACBD (b) CABD (c) ABCD (d) DBCA CAT - 1998 A. In rejecting the functionalism in positivist organization theory, either wholly or partially, there is often a move towards a political model of organization theory. B. Thus, the analysis would shift to the power resources possessed by different groups in the organization and the way they use these resources in actual power plays to shape the organizational structure. C. At the extreme, in one set of writings, the growth of administrators in the organization is held to be completely unrelated to the work to be done and to be caused totally by the political pursuit of self-interest. D. The political model holds that individual interests are pursued in organizational life through the exercise of power and influence. (a) ADBC (b) CBAD (c) DBCA (d) ABDC CAT - 1999 A. Group decision-making, however, does not necessarily fully guard against arbitrariness and anarchy, for individual capriciousness can get substituted by collusion of group members. B. Nature itself is an intricate...
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...RESEARCH TECHNIQUES CLASSIFICATION Uni-bi variant techniques • Uni-variant analysis – Frequency Tables (qualitative) – Descriptive Statistics (quantitative) – Summary Tables • Bi-variant analysis – Contingency Tables – Correlation analysis – Variance analysis Research Techniques II 2 Multivariant analysis techniques DESCRIPTIVE TECHNIQUES Factor Analysis Correspondence Factor analysis Cluster Analysis Output Association / Reducing dimensions Typology EXPLANATORY TECHNIQUES Varian Analysis Regression Analysis Discriminant Analysis CHAID AID Conjoint Analysis Multidimensional Analysis Research Techniques II Output Experiment results Prediction / Classification Segmentation Ideal Product Image / Positioning 3 VARIANCE ANALYSIS ONE FACTOR A random design is that where random simples are selected for each treatment. Yij = µi + εij where Yij: it is the answer of observation j who has received the treatment i µi: it is the mean of the treatment i, and εij: it is a specific random part for each observation Hypotheses: H0 : µ1 = µ2 = . . . = µp Ha: At least two treatments have different means. Assumptions: 1. The probability distributions of the p populations follow a normal distribution. 2. The variances of the p populations are equal. 3. Samples are selected randomly and independently from the populations. This model could be also expressed as the following: Yij = µ + τi + εij Where µ: it is the general mean, and τi: it is the differential effect of the treatment i. H 0 : τ...
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...Chapter- One Introduction 1.1 Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2014. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world's stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the MBA program, I tried to expose real life performance of Unilever by preparing this report. To prepare this report I have come across with different information of the Unilever. From the collected information I understand the company’s activities in the market as Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program...
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...Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national...
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...SIXTH EDITION STRATEGIC MANAGEMENT IN ACTION Mary Coulter Missouri State University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: April Cole Editorial Project Manager: Claudia Fernandes Director of Marketing: Maggie Moylan Senior Marketing Manager: Nikki Ayana Jones Marketing Assistant: Gianna Sandri Senior Managing Editor: Judy Leale Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown Senior Art Director: Kenny Beck Text Designer: LCI Design Cover Designer: LCI Design Cover Art: Svetoslav Iliev/Shutterstock.com Permission Specialist: Brooks Hill-Whilton Media Project Manager, Production: Lisa Rinaldi Senior Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management and Composition: Integra Printer/Binder: RRD/Willard Cover Printer: Lehigh-Phoenix Color Text Font: 10/12, Times LT Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2013, 2010, 2008 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights...
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...English Contents ABOUT THIS BOOK ................................5 THE WORDS.............................................7 WORD ANALYSIS ...............................103 IDIOM AND USAGE ............................117 About This Book English offers perhaps the richest vocabulary of all languages, in part because its words are culled from so many languages. It is a shame that we do not tap this rich source more often in our daily conversation to express ourselves more clearly and precisely. There are of course thesauruses but they mainly list common words. Other vocabulary books list difficult, esoteric words that we quickly forget or feel self-conscious using. However, there is a bounty of choice words between the common and the esoteric that often seem be just on the tip of our tongue. Vocabulary 4000 brings these words to the fore. Whenever possible, one-word definitions are used. Although this makes a definition less precise, it also makes it easier to remember. Many common words appear in the list of words, but with their less common meanings. For example, the common meaning of champion is “winner.” A less common meaning for champion is to support or fight for someone else. (Think of the phrase “to champion a cause.”) This is the meaning that would be used in the list. As you read through the list of words, mark any that you do not know with a check mark. Then when you read through the list again, mark any that you do not remember with two checks. Continue in this...
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...YOUR OWN GROUP DISCUSSION HANDBOOK A RAPID READER FREE GUIDE BY KAUSHIK DAS HR CREST Release © 2012, 1st Edition. All Rights Reserved. www.hrcrest.com HRCREST YOUR OWN GROUP DISCUSSION HANDBOOK For More Tips & Tutorials, Products Visit www.hrcrest.com YOUR OWN GROUP DISCUSSION HANDBOOK BY KAUSHIK DAS © 2012 HR CREST. All rights reserved worldwide. PERMISSION The author grants full permission to distribute this HR Guide freely, in your ezine, website, blog, forum, RSS feed or print publication and/or distribute it as a free bonus with other products, provided it is left completely intact, unaltered and delivered via this PDF file for FREE and not be sold. You are also permitted to forward this ebook to friends, families and networks. If you would like to re-print or re-purpose any of this content, please use proper attribution (Courtesy of HR CREST Release & The Author, Sudakshina Bhattacharya) and provide a link back to ( www.hrcrest.com ). You must agree to include the FULL Resource box or SIG line provided below in your distribution and to make the link active/linkable with no syntax changes. Resource Box/SIG Line: Kaushik Das, currently associated with an MBA Institute of International Repute as the Associate Vice President - Corporate Relations. He is also one of the distinguished faculty at the Institute. In addition to that, Kaushik is a contributory author for HR Crest and his posts and HRcrest youtube channel videos are highly popular amongst "In...
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...Marketing Project: Walgreens Company Table of Contents Introduction………………………………………………………………………….3 Market Situation/External Analysis………………………………………………..3 Current Industry…………………………………………………………………….3 SWOT Analysis………………………………………………………………………4 Major Changes and Trends…………………………………………………………6 Key Success Factors……………………………………………………………….…8 Marketing Strategy………………………………………………………………….9 Segmentation Strategy……………………………………………………………….9 Target Market Description and Strategy…………………………………………..13 Positioning……………………………………………………………………………15 Marketing Mix Strategy………………………………………………………….….18 Marketing Objectives………………………………………………………………..18 Product Strategy……………………………………………………………………..21 Pricing Strategy……………………………………………………………………...23 Promotion Strategy………………………………………………………………….25 Distribution Strategy………………………………………………………………..27 Forecast………………………………………………………………………………29 Conclusion……………………………………………………………………………31 References……………………………………………………………………………32 Introduction Walgreens is established as one of the leading competitors in the drug store industry. Over the years, Walgreens has developed a very well-known and respectable name for itself through different marketing strategies and company strengths. Like any company in a competitive market, Walgreens has its share of opportunities and threats, and has continued to remain at the top of the industry. Providing such a wide variety of products and services to its very diverse customer base means Walgreens must stay up-to-date...
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