Intercultural Management Analysis (IMA) | Blue Ridge Spain Case | Adam HughesNam DangJoanna Savva | 3004IBA Intercultural Management |

Table of Contents

Summary
MBI Analysis
Excel Cultural Scenario Map
Recommendations for a Business Solution
References
Appendix A – Cultural Summary and Observations

Summary
1. Case:
Blue Ridge Spain case
2. Key Business/Management Issues: Blue Ridge restaurants, a profitable franchised joint venture is facing dissolution at the hands of its incumbent owners Delta foods corporation. The managing director of Blue Ridge Yannis Costas has been aimlessly attempting to convince his superiors to remain partners, but in turn is completing an imminent foreclosure strategy. Sodergran the in experienced native Fin vice president of Delta Foods is crusading to dictate management and expansionary contract terms, must to the dismay of Blue ridges Costas and its Spanish counterparts at Terralumen, most notably its company president Andres Balaguer.
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3. Goal:
Before the new owners Delta Food Company, Blue Ridge Restaurants have been operating with much success. If the joint venture were to dissolve Blue Ridge Restaurants may have to close down. The goal is to resolve the issue with all counter parts and continue with a joint venture.

4. Key Players:

Yannis Costas Greek/American, (Blue Ridge Managing Director).

Andres Balaguer Spanish, (Terralumen Company President)

Mikael Sondergran Finish, (Delta foods corporation vice president).

MBI Analysis
Cultural Models and Dimensions selected for MBI
Hofstede

Preference for Individualism /Collectivism (91:51)Preference for Power Distance (40:57)Preference for Masculinity/Femineity (62:42) | Preference for Individualism /Collectivism (91:63)Preference for Power Distance (40:33)Preference for Masculinity/Femineity (62:26) |

Klockhohn &Strodtbeck