...Subway is the world’s biggest sandwich chain. It overtook McDonald’s as America’s biggest fast-food restaurant by number of outlets in 2002, and achieved the same feat on a global scale in 2010. 1. Marketing Advertising Campaign * Subway targets more of the younger generation aiming at nutrition consciousness, these would include ‘empty nest 1 and 2’ (singles and newly married people) and ‘full nest 1 and full nest 2’ (family with young children and that with grownups still living with parents). * Subway also focuses on hard sell approach in terms of the functional benefits and attributes of the menu being offered while the soft sell approach is inclined towards the nutritional value gained and often gets to be criticized for the hefty amounts spent for ad campaigns and promotions. * Jared Fogle “The Subway Guy”, first came to media attention in 1999 when Men’s Health magazine did a story on how he became obese by eating junk food and not exercising and then proceeded to lose 245 pounds by eating Subway sandwiches. Fogle is now the face of Subway marketing. He tours around different schools and promotes healthy eating to children. * Mark Blackwell is Subway restaurants weight loss hero in Australia. Blackwell was inspired by Jared Fogle to develop a diet of his own design that included Subway sandwiches. * In the year 2002, the outlets’ low fat sandwiches were promoted showing Mark Blackwell having lost 42 kilograms after a year of Subway...
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...Complimentary Sample Summary Made To Stick Why Some Ideas Survive and Others Die THE SUMMARY Some stories stick with us forever. Long after we hear them, we could easily re-tell them. A lot of Aesop’s fables are like that: The Boy Who Cried Wolf, The Goose that Laid the Golden Egg, etc. We are all familiar with the opposite experience—reading an article that we can’t remember five minutes after we have finished, or listening to a lecture that leaves our brain as quickly as it enters. They are the opposite of “sticky.” Why do some ideas succeed while others fail? How do we nurture our ideas so they’ll succeed in the world? Many of us struggle with how to communicate ideas effectively, how to get our ideas to make a difference. This book is about how to do just that. In researching successful, “sticky” stories, six principles emerged. Sticky ideas shared certain traits that made them more likely to succeed. This doesn’t mean that there is a formula that guarantees success, but it does mean it is possible to greatly improve our odds. The six principles are: About the Authors Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. Dan Heath is a consultant to the Policy Programs at the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative newmedia textbook company. Published by Leaders Book Summaries. 872 New Britton Rd, Carol Stream, IL 60188 No part of this...
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...the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s Associates, Inc. Subway’s headquarters is located in Milford, Connecticut. The franchise has five regional offices to oversee its international operations. The regional offices for Europe are located in Amsterdam, regional offices for Australia and New Zealand are located in Brisbane, regional offices for Asia are located in Beirut and Singapore, and regional offices for Latin America are located in Miami, Florida. (China Weekly News, 2011) Currently, Subway franchise has over 39,000 stores in 102 countries and provides over 400,000 jobs and opportunities worldwide. (Subway, n.d) In 2010, Subway overtook McDonald’s as the largest fast food chain in the world. (Jargon, 2011) Entrepreneur Magazine has consistently ranked Subway as the top 500 franchises in the world. (Entrepreur.com, 2012) It...
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...SUBWAY® FAQs 1. Who founded the SUBWAY® restaurants? When and where did the first restaurant open? In 1965, SUBWAY® restaurants was founded by 17 year-old high school graduate Fred DeLuca, along with family friend Dr. Peter Buck. The first restaurant opened in Bridgeport, Connecticut, USA in 1965 and was called Pete’s Super Submarines. The first franchised SUBWAY® unit opened in Wallingford, Connecticut. 2. Where is the company headquarters? The company headquarters is located in Milford, Connecticut, with additional regional and country offices, employing about 1,000 people in total. Worldwide, its franchisees provide more than 300,000 jobs in the communities where they are located. 3. Can I buy stock in SUBWAY®? No, DAI is a privately held company and is not traded on any stock exchange. Each franchise is individually owned and operated. 4. Who is Jared? Is he a real person? Jared “The Subway Guy” lost 245 lbs. with his own SUBWAY diet for almost a year: he had a 6 inch SUBWAY® turkey sub for lunch and a foot-long Veggie Delite® sub for dinner.* His story came to our attention after Men’s Health Magazine featured his incredible weight loss success story. Since then, Jared’s story has inspired many others to follow his lead. Today, Jared stays busy as a SUBWAY® spokesperson, traveling throughout the US and Canada, making public appearances and doing interviews for television, radio, newspapers, and magazines. 5. What are the goals of SUBWAY® restaurants for...
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...Branded Foodservice QSR Insights & Best Practices Presented by Doctor’s Associates, Inc. Don Fertman, Director of Development What is Subway®? Our Credentials in Brief Subway is the world’s largest sandwich franchise in fastest growing QSR segment Subway has more restaurants in North America than any other fast food franchise. Subway is the 2nd largest QSR chain in the world in numbers of units. 22,500+ restaurants in 78 countries. 4500+ restaurants located outside US. Subway in C-Store Locations 3500 3000 2500 2000 1500 1000 500 0 1994 1996 1998 2000 2002 2004 Open C-store/Truck Stop Locations Subway® Restaurants in Convenience Store/Gas Station Locations Stop-N-Go Convenience Store, Quincy, MI USA Esso C-store/Gas Station Exterior, Brampton, ON, CAN Esso C-store/Gas Station Drive Thru, Brampton, ON, CAN Shell C-Store/Gas Station, Interior and Exterior, Ennis, TX Shell C-Store, Interior and Exterior, Bushnell, FL Jared with the Troops in Cuba Guantanamo Bay Naval Base The “eat healthy” message spans the globe! QSR Best Practices that C-Stores Can Leverage National brand awareness National “top of mind” consumer credibility Complement “brand” of c-store/truck stop Product familiarity Overall quality/health benefits Success history QSR Best Practices that C-Stores Can Leverage (cont.) Purchasing Product consistency Portability of product Operational simplicity Start – up assistance Training and support QSRs and C Store-Gas...
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...OMGT 5133 Lindsey Johnson and Joel Garza Paper 1: Compare and Contrast November 12, 2011 McDonald’s vs. Subway – The supersized fast food fight Who would have ever thought that our lives would become so complex and time starved that we would have to choose between two all-beef patties or five dollar foot long. McDonald’s and Subway are some of the first things that come to mind whenever you’re in a rush for work, school or for any other urgent matter and hungry at the same time. They both have a diverse variety of ready-to-go foods that you can bring along in the car, bus or as you make your way through the crowded sidewalks of any urban jungle. The difference between McDonald’s and Subway is not as obvious as people might think. They are totally different in terms of food offering so people with different palettes have to decide whether to frequent the golden arches for their famous hamburgers or visit the establishment that Gerard made famous for its submarine sandwiches. One similarity is their exponential growth in recent years, both in the United States and abroad. While both of them are scrumptious enough to get confused about, what is even more confusing is who will win the battle to become the leader of the quick service restaurant category? Quick service restaurants (QSR’s) are establishments where patrons generally order at a cash register or select items from a food bar and pay before they eat. They typically have limited service, drive-thru windows and...
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...Principles of management APPLIED RESEARCH SUBWAY Sandwich shop Michael D. Robinson Ottis Walizer Park University Internet Campus A course paper presented to the School for Arts and Sciences and Distance Learning in partial fulfillment of the requirements for the degree of Baccalaureate Principle of Management Park University May, 2008 TABLE OF CONTENTS Page INTRODUCTION 3 BODY 3 International Business 4 Social, Legal and Ethical Responsibilities 5 General Planning & Strategic Planning 6 Operations Management and Plans 7 Organizing Work and Synergism 8 Organization Structure and Chart 8 Work Team Utilization 9 Staffing 10 Employee and Manager Development 10 Motivating Employees 12 Leadership and Management 13 Managing Conflict and Stress 13 Managing Change 14 Controlling 15 Appraising and Rewarding 16 Operations Control 16 CONCLUSION 17 REFERENCES 18 INTRODUCTION SUBWAYS restaurants were developed by Fred La Duca and Dr. Peter Buck in Bridgeport, Connecticut, back in the summer of 1965. Fred was looking for a way to pay for college and one of his parents closes friends, Dr. Peter Buck, told him to open a sandwich shop. The suggestion came for a sub shop because they were very...
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...Strengths: Subway Restaurants is one of the leading submarine sandwich franchise based in the United States and having presence in more than ninety five countries having over 30,000 restaurants all over the world. The growth rate of the company has been increasing year after year. Subway has established itself in the fast food industry having brand recognition all over the world. Due to its great strategies the company has become the leading franchise in the United States in a very short period of time. In the United States alone there are over 23,000 subway restaurants. The company has even positioned itself in places like hospitals, churches, schools and popular retail stores. Subway is known to be companies that offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains. The company has partnered with the American Heart Association to add to its image further. The food menu of the Subway reflects the high demand of healthy and fresh food which is fast too.. Weaknesses: The decoration and look of the franchises is said to be old an outdated. Another problem with franchises is that the satisfaction level of the customers is not the same across franchises and also some franchises perform very poor. Service commitment is not consistent from store to store. This can be said to be related to staff as there is not much motivation and the turnover rate of the employees is very high. Opportunities: The company can...
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...------------------------------------------------- Marketing Feasibility Study The purpose of the Marketing Feasibility Study is to determine the suitability of this property for profitable development, and to define optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this property. The methodology entails examination of the site's market potential followed by research on the real estate consumer market and on competitive real estate products. Research findings are analyzed with respect to property location, potential competition, and preliminary development plans to define marketing feasibility in terms of potential market share, marketing constraints and opportunities and projected absorption rate and pricing ranges. These feasibility components provide the basis for definitive recommendations on development potential, development strategy and a cost-effective marketing and sales strategy. Marketing feasibility study for your successful project The study of the market is an essential point which is indispensable in the study of any economic feasibility for any proposed project that is because it shows the success or failure of any investment project in the provision of services or products to the largest number of consumers. It also shows the power of a project in continuation where it determines the degree of competition, policies of pricing, among other important matters...
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...Jason’s Deli vs. Jersey Mike’s Subs Bernadine A. Mitchell COMM-155 May 12, 2013 Instructor: Martha Johnson Jason’s Deli and Jersey Mike’s Subs are fast-food restaurants that offer similar menu choices, but have different amenities and environment. Jason's Deli was founded in Beaumont, Texas in 1976 by Joe Tortorice Jr., and the company currently has approximately 230 U.S. locations in 28 states.[i] Jersey Mike's Subs is a submarine sandwich, or "sub", chain headquartered in Manasquan, New Jersey. The Jersey Mike's franchise has more than 600 stores across the United States.[ii] Both restaurants have superior submarine sandwiches and wraps. Jason’s Deli, however, was the first major restaurant to ban artificial trans fats and eliminate high fructose corn syrup in the U.S., providing menu choices to create healthier meals. Although both Jason’s Deli and Jersey Mike’s Subs provide an online menu for convenience and ease of ordering before you leave the house, there are distinct differences in their presentation. Jersey Mike’s Subs only provide a selection of subs and wraps, and a very limited Kid’s menu. At Jersey Mike's, Italian meats are emphasized, but American meats and cheeses are also provided. Jersey Mike’s Kid’s menu only consist of three items of ham & cheese, turkey & cheese, salami & cheese on a submarine roll, along with a drink and a cookie. Jason’s Deli also provide a variety of meats, and has a selection of four types of menu...
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...Marketing Plan for R&B Exotic Fruit and Salad Bar Proposed by: Rhonda Fairley Submitted to: Professor Elliot Masocha Date: October 19, 2013 Table of Contents Company Description--------------------------------------------------------------------------------------1 Strategic Focus and Plan-----------------------------------------------------------------------------------1 Mission/Vision Statements-----------------------------------------------------------------------1 Goals------------------------------------------------------------------------------------------------2 Core Competency and Sustainable Competitive Advantage--------------------------------2 Situation Analysis------------------------------------------------------------------------------------------3 SWOT analysis------------------------------------------------------------------------------------ Industry Analysis----------------------------------------------------------------------------------4 Competitor Analysis------------------------------------------------------------------------------4 Company Analysis--------------------------------------------------------------------------------5 Customer Analysis--------------------------------------------------------------------------------6 Market-Product Focus-------------------------------------------------------------------------------------6 Marketing and Product Objectives--------------------------------------------------------------6 ...
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...Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History The founder of Subway, Fred Deluca. In 1965, he had just graduated from high school in Bridgeport, Connecticut, USA. He had dreams of attending college and he was a hard-working, competent and dependable young man, however, the $1.25-per-hour he earned working at the local hardware store would not be enough to finance his education. Discouraged, he decided ask an old friend, Dr. Peter Buck for advice and he gave Fred an idea to open a submarine sandwich shop that he would change his life and lives of people around the world. Dr. Buck explained how the shop could finance his future education. After that, they formed a partnership that would lead to the first SUBWAY® restaurant. The company continued to grow from first day. From that day, they had a goal of opening 32 submarine sandwich shops within 10 years. As Fred and Dr. Buck searched for approaches to develop the business, they settled on a choice that franchising was the way to obtain their objective. So Fred met with his...
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...is a good idea, and a typical retrenchment strategy, but I believe there to be better alternatives. Implementing Subway restaurants inside of Best Buy‟s instead of reducing the size of Best Buy stores by 10% may have the same financial underlining but not the same market impact. Subway is a restaurant chain that has (1) Brand Recognition (2) Good Public Image “healthy”, “fresh”, “Inexpensive” (3) Strong Independent Advertising Campaigns (4) Profitability within a Growing Industry. Subway restaurants promote and advertise timely events such as movies, athletic events, months, holidays, etc. to go along with Subway‟s existing promotional deals such as the “$5 Footlong” sandwich deals. Subway creates daily incentives for customers and provides a multitude of product offerings that allow Subway not to get stagnant or predictable to consumers. “Take your pick; eat a sandwich on a budget and lay out $5 for a 12‟inch submarine, or eat a fresh, healthy one to train like Michael Phelps, lose tons of weight like Jared Fogle (Subway spokesman), or eat a green avocado topped sandwich in commemoration of The Green Lantern motion picture. For any reason, or any cause, there is a Subway sandwich for you.” The possible cross-promotional functions of venturing with a strong commercialized corporation will have a large impact on future revenues in the long run. For example, when Subway promotes a movie in theatres, they hope to create an...
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...English 101.3732/3772/MAT 096 Cluster—Public Health and Nutrition Spring 1 2009/ Andrew McCormick, Instructor Final In-Class Essay: Fast Food Nation Choose one of the topics below, and brainstorm, plan and write an argumentative, thesis-driven essay of at least 600 words. You may use your copy of FFN; you will have two hours. Your essay, as always, should: ✓ Provide a short, separate introduction that presents the issue and then segues into an explicit thesis with several concrete reasons to back it up. ✓ Develop each reason in a body paragraph that offers textual evidence (quotes and/or paraphrases) and your own analysis of the issue. ✓ Provide a conclusion summarizing your main points and leaving a closing thought. □ Don’t forget to proofread for grammar errors, as they can bring your grade down. Good luck! Topic A: Fast Food and Worker Safety In the Fast Food Nation chapter “The Most Dangerous Job,” Eric Schlosser describes the gruelling, exploitive, injury-laden, low-paying jobs of meat-packing workers who handle the cattle that eventually become hamburgers. Schlosser explains how—for different reasons—the OSHA has been unable to enforce effective safety regulations needed to protect workers. Based on this chapter, discuss why the OSHA must have stricter regulations for the meatpacking industry. How has the OSHA been disempowered? To what extent has this federal agency’s enforcement abilities been reduced, and with what consequences? How...
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...Advantage of franchising – Subway In engaging a franchise business, one will face the pros and cons from the business they operate. There are a lot of benefits prospective franchisees can get from Subway the company provides their franchisees with assistances before and after they open a Subway restaurant. Services provided before opening include an intensive 2-week training, site selection, restaurant design, equipment ordering, and access to product formulas & operational systems. And services provided after opening include, in-depth operations manual, field support, franchise services, research and development, and continuing education (Subway Franchise Training & Investment, Subway Help & Support, n.d.). Apart from the many benefits derived from the cooperation between Subway and the franchisee, there are some more advantages for potential franchisees in buying a franchise business (Franchising 101, 2005), for examples, franchisees can enjoy the advantage of well-established trademark and name recognition of the franchise business. Fred DeLuca, the founder of Subway created the principles which all the ‘Subway’ restaurants needed to follow. High quality, fresh food and customer satisfaction were main things which the franchises needed to keep up. And in 1978, Subway’s success was followed by the opening of its 100th store. The company’s rule in which the bread that was used should be baked in the restaurant itself. This helped increase Subway’s reputation and...
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