...Issue 6: Advertising is a way to let customers know a company’s products and its concept. In which way Subway chooses to make it known to the public. The four primary functional areas of a firm are marketing, finance, operations, and human resource. For most firms, operation is the technical core or “hub” of the organization, interacting with other function areas and suppliers to produce goods and provide service for customers. Is there any good product or service has high sale rate without effective advertising? The answer is absolutely no. Therefore, effective advertising is an important segment in marketing. Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising can be a cost effective way to disseminate messages, whether to build a brand preference or to educate people. Organizations handle advertising in different ways. In small company, advertising is handled by someone in the sales or marketing department, who works with an advertising agency. A large company will often set up its own department, whose manager reports to the vice president of marketing. The department’s job is to propose a budget, develop strategy, approve ads and campaigns, and handle direct-mail advertising, dealer displays, and other forms of advertising. Subway corporate posited itself as a more health-conscious restaurant. Much of Subway's rapid growth can be attributed to its somewhat unique business...
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...SUBWAY® FAQs 1. Who founded the SUBWAY® restaurants? When and where did the first restaurant open? In 1965, SUBWAY® restaurants was founded by 17 year-old high school graduate Fred DeLuca, along with family friend Dr. Peter Buck. The first restaurant opened in Bridgeport, Connecticut, USA in 1965 and was called Pete’s Super Submarines. The first franchised SUBWAY® unit opened in Wallingford, Connecticut. 2. Where is the company headquarters? The company headquarters is located in Milford, Connecticut, with additional regional and country offices, employing about 1,000 people in total. Worldwide, its franchisees provide more than 300,000 jobs in the communities where they are located. 3. Can I buy stock in SUBWAY®? No, DAI is a privately held company and is not traded on any stock exchange. Each franchise is individually owned and operated. 4. Who is Jared? Is he a real person? Jared “The Subway Guy” lost 245 lbs. with his own SUBWAY diet for almost a year: he had a 6 inch SUBWAY® turkey sub for lunch and a foot-long Veggie Delite® sub for dinner.* His story came to our attention after Men’s Health Magazine featured his incredible weight loss success story. Since then, Jared’s story has inspired many others to follow his lead. Today, Jared stays busy as a SUBWAY® spokesperson, traveling throughout the US and Canada, making public appearances and doing interviews for television, radio, newspapers, and magazines. 5. What are the goals of SUBWAY® restaurants for...
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...Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History The founder of Subway, Fred Deluca. In 1965, he had just graduated from high school in Bridgeport, Connecticut, USA. He had dreams of attending college and he was a hard-working, competent and dependable young man, however, the $1.25-per-hour he earned working at the local hardware store would not be enough to finance his education. Discouraged, he decided ask an old friend, Dr. Peter Buck for advice and he gave Fred an idea to open a submarine sandwich shop that he would change his life and lives of people around the world. Dr. Buck explained how the shop could finance his future education. After that, they formed a partnership that would lead to the first SUBWAY® restaurant. The company continued to grow from first day. From that day, they had a goal of opening 32 submarine sandwich shops within 10 years. As Fred and Dr. Buck searched for approaches to develop the business, they settled on a choice that franchising was the way to obtain their objective. So Fred met with his...
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...Branded Foodservice QSR Insights & Best Practices Presented by Doctor’s Associates, Inc. Don Fertman, Director of Development What is Subway®? Our Credentials in Brief Subway is the world’s largest sandwich franchise in fastest growing QSR segment Subway has more restaurants in North America than any other fast food franchise. Subway is the 2nd largest QSR chain in the world in numbers of units. 22,500+ restaurants in 78 countries. 4500+ restaurants located outside US. Subway in C-Store Locations 3500 3000 2500 2000 1500 1000 500 0 1994 1996 1998 2000 2002 2004 Open C-store/Truck Stop Locations Subway® Restaurants in Convenience Store/Gas Station Locations Stop-N-Go Convenience Store, Quincy, MI USA Esso C-store/Gas Station Exterior, Brampton, ON, CAN Esso C-store/Gas Station Drive Thru, Brampton, ON, CAN Shell C-Store/Gas Station, Interior and Exterior, Ennis, TX Shell C-Store, Interior and Exterior, Bushnell, FL Jared with the Troops in Cuba Guantanamo Bay Naval Base The “eat healthy” message spans the globe! QSR Best Practices that C-Stores Can Leverage National brand awareness National “top of mind” consumer credibility Complement “brand” of c-store/truck stop Product familiarity Overall quality/health benefits Success history QSR Best Practices that C-Stores Can Leverage (cont.) Purchasing Product consistency Portability of product Operational simplicity Start – up assistance Training and support QSRs and C Store-Gas...
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...Strengths: Subway Restaurants is one of the leading submarine sandwich franchise based in the United States and having presence in more than ninety five countries having over 30,000 restaurants all over the world. The growth rate of the company has been increasing year after year. Subway has established itself in the fast food industry having brand recognition all over the world. Due to its great strategies the company has become the leading franchise in the United States in a very short period of time. In the United States alone there are over 23,000 subway restaurants. The company has even positioned itself in places like hospitals, churches, schools and popular retail stores. Subway is known to be companies that offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains. The company has partnered with the American Heart Association to add to its image further. The food menu of the Subway reflects the high demand of healthy and fresh food which is fast too.. Weaknesses: The decoration and look of the franchises is said to be old an outdated. Another problem with franchises is that the satisfaction level of the customers is not the same across franchises and also some franchises perform very poor. Service commitment is not consistent from store to store. This can be said to be related to staff as there is not much motivation and the turnover rate of the employees is very high. Opportunities: The company can...
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...Subway case study | Subway and the challenges of franchising in China | | ADVANTAGES AND BEST ENTRY STRATEGY OF SUBWAY | | | SUBWAY AND THE CHALLENGES OF FRANCHISHING IN CHINA Question: - What are the advantages of franchising in China from Jim Bryant’s perspective? From Subways perspective, is franchising the best entry strategy for China and why? Answer: - “Subway is a very big firm and to spread its business with franchises. To enter in China it was the best way. It is the best way of licensing and entry in a new country. In this company has given a trademark fro their promotion and training.” (International Business Environment and operations 11th Edition, 2009). 1. Entry with franchisee system:- Before subway enter in the China market the franchises system was not so much famous. But because of this system any company only open one store and after that they can go for many stores. So, because of this system it is difficult to attract more customers. But China wanted to know about this system because they also want to expend some of their companies they allow to subway enter to the China by this way. The subways choose to enter in China by this way and they were able to open their many branches in the China market. It is not only save their time, but also have some good effect in the the favour of Subway. Now more and more people know about Subway. They also know how to promote their product. 2. Low cost: - The other advantage was that the...
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...Performance Assessment Of Subways Mission And Strategy Business Essay In this project, I have discussed all the aspects of Subway restaurant. I have explained the introduction, history, strategy, mission statement and objective of the Subway. I have described the criteria of performance management and the important issues of the organization. And how Subway can meet their future needs adopting new strategies ideas and feedback given by the people is included in this report. Introduction of the Company: The Subway restaurant chain is the world's biggest submarine sandwich company, with more than 32,200 locations in 90 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the Subway chain was co-oriented by Fred DeLuca and Dr. peter Buck in 1965. The Subway brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2010 edition of Entrepreneur magazine's "Annual Franchise 500" survey, an honor that the Subway chain has received 17 times in the past 23 years. For more information about the Subway restaurant chain, please visit www.subway.com. Subway is a registered trademark of Franchise World Headquarters. It was the mainly introduction of the Subway restaurants which explained that how they get started. SUBWAY's Strategy: Subway is exclusively a franchise operation, and does not own or operate any corporate restaurants. The Subway chain was built on the...
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...Subway was started by a seventeen-year old entrepreneur named Fred DeLuca back in nineteen sixty five. Fred started the company based on a suggestion from a friend because he was trying to look for ways to raise money to pay for schooling to become a medical doctor. Fred was able to borrow a thousand dollars from a friend, Dr. Peter Buck with an agreement to become business partners. The first Subway opened up in Bridgeport, Connecticut in August of ninety sixty five. Fred quickly learned the value of serving well –made and high quality sandwiches along with top notch customer service. Other key things Fred learned early during his business venture was the importance of keeping your operating expenses low and finding good locations for new restaurants. Today Subway is a chain restaurant with more than thirty seven thousand sandwich shops around the world. The marketing strategy at Subway focuses on the fresh, healthy, and custom made in front of you sandwich consumers want. Subway’s concept of serving fresh made sandwiches on their fresh baked bread along with them being made directly in front of the customer has proven to be strong winning marketing strategy with its customers across the world. The sandwich shop has been working hard to strengthen their health conscious customers’ which has proven very successful for the company. It only makes sense with the healthy fast food alternative Subway offers that their marketing slogan is “Eat fresh”. Subway uses television...
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...TOPIC : SUBWAY Submitted to: Prof. BRIJESH MBA Dept Submitted by: Punith R Pokale 1PT12MBA58 CONTENT * INTRODUCTION * FLOWER OF SERVICE FOR SUBWAY * HARD AND SOFT SERVICE STANDARDS * CHANNELS OF SERVICE DELIVERY * COMMUNICATION MIX * SERVICE BLUEPRINT * SERVICE QUALITY GAP MODEL AND QUALITY DIMENSIONS * PRICING STRATEGIES * CRITICAL ANALYSIS INTRODUCTION SUBWAY has come a long way in India since it opened its first restaurant in India. Young Indians have warmed to the image of the American chain, and made it one of their favourite places to swarm to, and hang out in. Subway has very successfully entered the Indian market and sustained its growth by developing a unique menu to appeal to the Indian taste. If you are a foreigner visiting India, you might be interested in indulging in some of the Indianite treats at Subway -- for example, the legendary paneertikka sandwich. Also, as an Indian you might be interested in some of Subway’s Continental treats like the Italian B.M.T. Subway offers a wide variety of submarine sandwiches and salads on its menu. It offers an assortment of vegetarian and non-vegetarian fares. They also cater to the health-conscious customers by providing them with 97% fat free subs. Subway offers a separate specialty menu for breakfast. Apart from...
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...Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsen s or Vejle. After evaluating the results...
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...Subway’s mission is: “Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience.” Subway’s franchise vision is to be the number one Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Subway has three core values: family, teamwork, and opportunity. Family is important to the Subway community. “We build our business relationships by serving each other, our customers and our communities, much as we do within our own families.” The next core value Subway holds near and dear is teamwork. “We challenge ourselves and each other to succeed through teamwork, against shared goals and to be accountable for our responsibilities.” The last core value is important for the franchisor and well as the franchisee, opportunity. “We create and entrepreneurial, ever-growing Subway community, increasing the opportunity for everyone.” Subway, originally Pete’s Super Submarines, was founded in Bridgeport, Connecticut in 1965. A high school graduate named Fred DeLuca, just 17 years old, wanted to achieve a higher education. No matter how hard Fred worked, he only received $1.25 per hour, minimum wage at the time. Fred started to think he would not earn the money to be able to pay for his college tuition. Fred asked a longtime family friend Dr. Pete Buck, also a nuclear physicist, for financial advice. Instead of giving Fred...
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...strategies that been used by Subway in this case study related to its core competencies One of the first strategy that is been used by Subway that is related to their core competencies is their commitment to customer satisfaction through the offering of high quality food which is the primary focus of Subway’s focus. Subway is very concerned about the quality of their products and this is visible through the production of fresh goods and regular inspections. Subway produce products that allow customers to eat healthily which is according to their slogan which is “Eat Fresh”. Subway bakes their own bread daily and their customizable menu offers customers the option of picking their menu where they can either leave something out or order something double. Not only that, their menu reflects on fresh and healthy fast food. This is because their sandwiches offer a consistent set of fresh ingredients that contains a lot of nutrients which can measured by several indicators such as protein, vitamin, dietary minerals and their healthy products are also measured by caloric intake. For example, a 6” Meatball Marinara is only about 299 grams per serving size (Subway, n.d.). Besides that, Subway have stringent audit processes that enforce the whole Subway supply chain and the supplier’s employment practices to meet the “Vendor Code of Conduct”. This is done so that food that by each Subway restaurants is always fresh and produced sustainably. In year 2009, Subway became the clear leader in...
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...Plot Having stolen some compromising documents from a powerful and successful entrepreneur/gangster at a party, a man known as Fred (Lambert) escapes from the police and takes refuge in the underground world of the Paris Métro. There he integrates with the dwellers and befriends several colourful characters, some of which are living under the subway to avoid police arrest like him. While the gangster's henchmen look for his trail, Fred develops a romance with the gangster's young trophy wife Héléna (Adjani),who had invited Fred to the spoiled party, and is bored with her gilded-caged life. Fred forms a pop band with some of his friends, like "The Drummer" (Reno) and Enrico The Bass Player (Serra), who compose the songs. While he is working on his project, Héléna's powerful husband pressures the police to find Fred. One of Fred's sidekicks, The Rollerskater, who had been targeted by the police from a long time, is captured by Commissioner Gesberg (Galabru). Another one, The Florist, robs a train carrying money alongside Fred, and then escapes. At a performance in the subway with the newly formed band -which was possible because Fred paid off the actual performers of an announced concert, with money from the train robbery, and put his band in their place- Fred is searched by the police and a henchman of Héléna's husband. The henchman shoots Fred just when Héléna was about to reach and warn him of the approaching danger. The film ends with Héléna kneeling beside Fred, who is...
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...Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsens or Vejle. After evaluating the results of the questionnaire...
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...OMGT 5133 Lindsey Johnson and Joel Garza Paper 1: Compare and Contrast November 12, 2011 McDonald’s vs. Subway – The supersized fast food fight Who would have ever thought that our lives would become so complex and time starved that we would have to choose between two all-beef patties or five dollar foot long. McDonald’s and Subway are some of the first things that come to mind whenever you’re in a rush for work, school or for any other urgent matter and hungry at the same time. They both have a diverse variety of ready-to-go foods that you can bring along in the car, bus or as you make your way through the crowded sidewalks of any urban jungle. The difference between McDonald’s and Subway is not as obvious as people might think. They are totally different in terms of food offering so people with different palettes have to decide whether to frequent the golden arches for their famous hamburgers or visit the establishment that Gerard made famous for its submarine sandwiches. One similarity is their exponential growth in recent years, both in the United States and abroad. While both of them are scrumptious enough to get confused about, what is even more confusing is who will win the battle to become the leader of the quick service restaurant category? Quick service restaurants (QSR’s) are establishments where patrons generally order at a cash register or select items from a food bar and pay before they eat. They typically have limited service, drive-thru windows and...
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