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Success Factor of Bkash

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| Success Factors Of “Bkash” Needs can bring Success | green Business School | 8/9/15 | Business Communication | |

| Success Factors Of “Bkash” Needs can bring Success | green Business School | 8/9/15 | Business Communication | |

Report on-
Success Factors of “Bkash”

Course Name- Business Communication
Course Code- BUS-202

Prepared For-
Zeeshan Kingshuk Huq
Guest Faculty
Green Business School

Prepared by- SL | GROUP MEMBERS | ID | 1 | Md. Rayhan Uddin Razu | 142006010 | 2 | Shohana Biswas | 142006040 | 3 | Papiya Haque | 1420060 | 4 | Humayon Kabir | 1410060 | 5 | Md. Sadekur Rahman Titu | 142006006 |

Date of Submission: 21 August, 2015

Contents
No table of contents entries found.

Letter of Authorization

Letter of Transmittal

August 20, 2015

Zeeshan Kingshuk Huq
Guest Faculty
Green Business School
Green University of Bangladesh

Subject: Submission of term paper on “Success Factors of Bkash”.
Dear Sir,

This is our great pleasure to submit the term paper titled as “Success Factors of Bkash”. This report has been prepared to fulfill the requirement of the course - ‘Business Communication’.

We have put our best effort to make this term paper a successful one. It has been joyful experience for us to work about study. However this has been obviously a great source of learning for us to conduct similar types of studies in the future.
Therefore, we would like to express our sincere gratitude to you for your kind guidance & suggestions in preparing the term paper. It would be our pleasure if you find this term paper useful & informative to have an apparent perspective on the issue. We will be happy to provide any further explanation regarding this term paper.

Best regards,

Md. Rayhan Uddin Razu Shohana Biswas Homayon Kabir Papiya Haque Sadakur Rahman Titu

Acknowledgement

No one can obtain an objective alone. Therefore our term paper is an accumulation of many people’s hard work but at the beginning we would like to convey my sincere appreciation to the almighty Allah for giving us the strength & the ability to finish the task within the planned time. Then we like to express our sincere gratitude to everyone who contributed towards preparing & making this study successfully. First of all, we would like to express our sincere gratitude to our course teacher, Zeeshan Kingshuk Huq, Gues faculty, Green Business School, Green University of Bangladesh. We are really thankful to him for giving us proper guideline to prepare this term paper. Her valuable suggestions really helped us a lot to do the job in a well-organized manner. Last but not least we the group members of this team, Razu, Shohana, Kabir, Papiya and Titu are thankful to each other for the cooperation we showed during preparing this term paper. Without each other’s hearted help and friendly cooperation we may not be able to complete the term paper in the proper way. So we really are thankful for each of the members hard work dedication.

Executive Summery
BKash, a subsidiary of BRAC Bank, provides safe, convenient and easy ways to make payments and money transfer services via mobile phones to both the unbanked and the banked people of Bangladesh. Through partnerships with all major mobile operators of Bangladesh, bKash's technology allows 98% of the country's mobile users to access its service via very basic handsets. Bangladesh, home to 165 million people, represents a unique opportunity for a mobile money platform: universal wireless network coverage, widespread personal ownership of mobile phones, a cash economy, poor physical infrastructure, and a favorable regulatory environment for a bank-led initiative. BKash presents a compelling business plan and social uplifting agenda which capitalizes on these factors to dramatically expand access to formal financial services for the people of Bangladesh, less than 10% of them so far have encountered any formal banking facility. A bKash mobile wallet is customer's financial account, into which money can be deposited and out of which money can be withdrawn or used for various services. Customers are able to receive electronic money into their bKash accounts through salary, loan, domestic remittance, and other disbursements and eventually cash-out the electronic money at any of bKash's vast of agent network of 90 thousand retail points. According to CGAP, the World Bank group that works on access to finance, by March 2014, 22% of Bangladesh's adults use mobile money and a significant part of such mobile money adopters use bKash. One of the reasons for bKash's success is its focus on serving the poor. The fastest growing provider (by far) is bKash, a specialized company in Bangladesh focused on mass market mobile financial services. Launched in July 2011, bKash reached 11 million accounts by the end of 2013, just 30 months after launch. This happened in a market where a massive microfinance industry already operates. BKash has been able to succeed alongside the microfinance industry in part because mobile financial services meet a completely different need. Microfinance in Bangladesh has focused primarily on small-scale unsecured credit, while bKash provides a tool for sending payments quickly to others.

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