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Success of Internet

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Submitted By malak90
Words 345
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I think that firms around the country would greatly benefit from such a strategy. The information it provides is interesting and appealing in many ways. I personally enjoyed reading it, and it opened my views of how to create satisfaction. The five main ideas of this article were the literature review, methodology, the results, the discussion and the conclusion.

The most important concept this article was talking about is a demonstration from the value of analyzing communication from three perspectives and the importance of their synergy to achieve a full communication potential. It also discusses how satisfaction plays a very important role in relationships between customers and firms. The model presented has three different levels. The first level was showing that user satisfaction depends on the achievement and success of completing a task. This is achieved with good usability of the web-design. This level should be computer based. The second level talked about how satisfaction from successfully accomplishing a task is universal. A cultural/cognitive approach to HCI suggestions a different human formulation of impressions when they use the websites. This level can help avoid negative influenced elements and improve satisfaction. This level should be human based. The third level is to establish a relationship with the visitor to extents that exceed satisfaction with the site and reach the feeling of goodwill towards the firm. This level should focus on the firm and communications should be targeted to a small audience. These levels are very important to create satisfaction in the customers’ minds and make them like the firm. Those levels were very interesting to learn about since they were the main concept of the whole article that I have read.

I think this model is very useful in creating satisfaction and optimized communications between the firms and potential customers or existing customers. By reaching all three levels, firms will find it possible to improve satisfaction in communicating between customers and firms. This type of satisfaction will definitely improve and mature the relationships through the company’s website and creates success on the Internet.

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