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Successful Leader

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“Successful Leader”

The media item that I choose was a commercial form the Bush vs. Gore campaign in 2000. The commercial was representing George W. Bush. This particular commercial was titled “Successful Leader,” Bush for President, Inc., 2000. This political commercial was created from the Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952- 2012. The commercial was created in 2000. It was created on behalf of George W. Bush. The purpose of this commercial was to reinforce his image as a "compassionate conservative" with his focus on domestic issues and frequent images of seniors and children. In the commercial the bias was more towards the Republican views. The tactics that are used in the commercial to persuade the people’s views are by listing the positive changes that he has accomplished through his years as a governor. They listed the most important things such as cutting taxes, educational improvement, and juvenile crime rates. The symbolism that I see in that commercial is a leader, a great leader. I see someone who can give us a better change in America, someone whom can enhance each and every state, it instead of destroying them. A person who cares and wants everyone to have the best of what they can. The media can greatly effect elections by generating attention, whether it is through negative campaigning or through their choice in coverage of a candidate. "In competing for the attention of the large strip of the voting public that is unconcerned, discouraged or pessimistic or is at least seeming that way, politicians, interest groups and even the media often resort to negatively, campaigning, separation and at times, exaggeration.” Even though negative campaigning has happened since the 1952, the media today has made it worse. It’s easier to get to the voter and persuade them that the other campaign opponent is a terrible, untruthful person. For an example, on the news for the Obama vs. McCain campaign, there was a commercial created by Barack Obama saying that John McCain hated and abused animals, because of one mistake that was caught on a corner street video camera. Every year all that happens with today’s media is negative. Everything is negative. In history they used to mostly have good news, but today it’s all negative.

Here is the link to the commercial.
http://www.livingroomcandidate.org/commercials/2000

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