Sue Jozui, in her passage about pretentious advertisement, argues that celebrity endorsed advertisement should be boycotted and regulated. Jozui supports her position by inducing her opinion of star endorsed advertisement into her argument. She continues by asking the audience a hypothetical question intending to be rhetorical. Jozui’s attempts to establish a credible argument in hopes of swaying the opinions of others who see different. Jozui resonates a critical tone for the average consumer, her intended audience. Jozui’s legitimate argument should be accepted because celebrity endorsed advertisement cheat the average consumer and is detrimental for small businesses. Supporters of celebrity endorsed advertisement argue that businesses