...TABLE OF CONTENTS 1. EXECUTIVE SUMMARY………………………………….. 2 2. ABOUT THE COMPANY…………………………………... 3 3. CONSUMER ANALYSIS…………………………………… 4 4. MAKERTING OBJECTIVES……………………………….. 5 5. TOWS ANALYSIS………………………………………….. 9 6. PEST ANALYSIS…………………………………………… 10 7. BARRIERS TO ENTRY……………………………………. 13 8. MARKETING PLAN……………………………………….. 14 9. POSITIONING……………………………………………… 15 10. MARKETING MIX………………………………………… 16 11. MEASURENT AND CONTROL REVIEW………………... 21 12. FINANCIAL PLAN…………………………………………. 23 13. EXPANSION PLAN………………………………………… 27 Executive Summary People are identified by their name, the way they look, their voice and personality. In the same way a product is presented so that a consumer will always be able to recognize it as distinct from any other similar product. Critical to the success of any product is the creation of the right identity. Identity means that a product is easily recognizable and differentiates from the offerings of competitors. Our store takes the concept of a traditional chocolate shop and adds the element of creativity and health. Our customers will have the opportunity to come into our store and concoct their own chocolate tailored to a customer’s desire that is health conscious. Cadbury Diet will be reinventing itself by producing a low-calorie dark chocolate which will be tagged as a healthy snack in contrary to the recent issues that...
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...Wall’s 1.0 Introduction Source: Www.pycomall.com Source: Www.pycomall.com Wall’s is an ice cream brand operating under the food and beverage section of Unilever and it the world’s biggest ice cream manufacturer, operating under the heart brand since 1995. Furthermore, the heart brand has grown into world most recognize ice creams brand. Wall’s sell millions of ice cream everyday consistently in more than 40 countries such as Singapore, Thailand and United States of America with 50 percent market penetration and 80 percent brand awareness. (Adding vitality to ,2014) Wall’s has fabricated a brand name that implies quality ingredients, satisfaction and services. They make and offer their products as indicated by the geological setting, local preference and standard of living. They generally take after the client's need, and interest to make their products more compelling and dependable in the client's psyche. Wall’s include product includes Cornetto, Paddle Pop and Magnum and a price range from low to high take in the context of premium ice cream. (Adding vitality to ,2014) Wall’s is currently under maturity product life cycle. In order to stay as a strong competitor in the market, Wall’s continue to launch new products to compete with their competitors. Therefore Wall’s is consistently the star brand, conveying the picture of premium ice creams that have been secured over many years. With solid on-ground initiation and fruitful purchaser advancements the brand had...
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...Business Plan: Fitness Bakery Executive Summary Introduction Fitness Bakery is a start-up bakery located in the heart of Manhattan. Our bakery is targeting active people living, working or visiting New York. Our bakery will provide the highest quality of ingredients and customer service for the more active branch of our society. We aim to be a completely different bakery by targeting the athletes. Our recipes will be mainly composed of wholesome ingredients, proteins, carbohydrates and fruits. By creating a new niche in the bakery industry, we plan to increase our sales by almost $150,000 (see sales forecast) by the third year of business. We will strive for perfection in both products and service and aim to be a major leader in the bakery industry. Mission Provide the highest quality of ingredients and customer service for the more active branch of our society. We aim to be a completely different bakery by targeting the athletes. Our recipes will be mainly composed of wholesome ingredients, proteins, carbohydrates and fruits. Goals: * Obtain funding of $15,000 via the Small Business Administration (SBA) loan program. * Achieve sales of $155,736 in the first year. * Boost second year sales by 50% in the second year. * Raise sales by 30% in the third year. * After fully repaying all our debts, we will open a second store in Brooklyn. * Sponsor sports events and give back to our communities. Company Summary My partner-a pastry chef- and I will manage...
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...Becoming a National Brand Bettina Chen Lisa Yee Eythan Familier Robbie Paolini 1 Memo to the CEO: Executive Summary • Pinkberry needs to take advantage of its first mover status • Expansion of the firm is possible due to the product’s higher quality • Can use the following strategies • Establish Pinkberry as a national brand by controlled franchising • Advertise with a focus on health and flavor • Target health-conscious individuals as well as young crowds • Maintain simplicity of menu choices • Maintain upscale status of locations • Hire young motivated people • Provide opportunities of advancement to employees of the company Market and Competitive Analysis The overall market The current level of health awareness in the United States has led to a steady increase in the number of yogurt restaurants in Southern California. This has occurred despite the fact that Southern California already experienced one frozen yogurt boom-and-bust cycle in the 1980s and '90s. With consumers seeking healthy alternatives for frozen dessert, frozen yogurt sales grew 12 percent in 2007 alone1. According to the U.S. Market for Ice Cream and Related Frozen Desserts, the U.S. market for frozen desserts is set to grow by more than $4 billion by 2012, with frozen yogurts attaining the 2 strongest growth. This represents an 18 percent increase over the next five years, from the market's 2007 value of $23.3 billion across...
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...What to Never Eat After Your Workout By Cassandra Forsythe-Pribanic, PhD, RD, CSCS & Jayson Hunter, RD, CSCS Introduction Nutrition: To some people, it's just a nine-letter word synonymous with food and dieting. To others - people who know the secrets behind a better workout and a leaner body nutrition means so much more than just filling their plates. These people know that with proper nutrition, your body can experience beneficial results that out-compete any fancy pill or expensive surgical intervention. It's true! And, to take it even a step further, the timing of your nutrition with correct food choices will turn your body into an energetic, elated, lean, fat-burning machine! And who doesn't want that? We sure do! Not that being lean means you'll be automatically happier, but, if you eat the right foods at the right times, you'll feel less grumpy, you'll have more energy to exercise hard the next time you hit the gym, and you'll be pleasant for others to be around! Plus, you'll look good too! You probably already know that eating small, balanced meals every few hours is one of the keys to a healthy physique, but that's not what we're talking about here. In this special report, we're going to show you how eating the right foods at the right times following your workout will make a huge difference in how you feel when you're working out, and how you feel for the 23 hours that you're not working out. Eating correctly after your workout will also help you be able...
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...A Mixture of Tibanglan or Tubli (Derris Elliptica )and Nami or Intoxicating Yam (Dioscorea Hispida) as an alternative Rodenticide An Investigatory Project Presented to: Department of Education As an Entry to the: 2014-2015 INTEL Philippines Science Fair Crislyn Keith P. Torrefiel (Proponent) Mrs. Irene M. Cruz Research Adviser J.P. Rizal St. Bagong Silangan Quezon City Bagong Silangan High School ACKNOWLEDGEMENT This investigatory project would never been accomplished without the effort, assistance and financial support of the people who willingly helped the researcher. In due recognition of all those who contributed to the success of this study, the researcher extend her utmost gratitude ad heartfelt appreciation of the following: Mrs. Angelita Regis, Principal IV of Bagong Silangan High School Sir. Edwin Abengoza, Head Teacher III of Science Department Mrs. Irene M. Cruz, my Science teacher, who motivated and guided me on making such project, My family, who gave me assistance and financial support. ABSTRACT Rats and mice are house pests that carry germs-causing diseases. To eliminate them many resort to buying some expensive commercial rodenticide. Dispensing this commercial rodenticides is synthetically prepared. This commercial and synthetic rodenticides are also harmful to our environment. To solve this problem, the researcher had thought of innovations in controlling these house pests safely & effectively. This study was conducted...
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...1.0 Executive Summary We are preparing to open a popcorn specialty shop in Hong Kong, the Pop Popcorn Shop. Hong Kong is a famous international tourism city and it successfully received more than 42 million tourists in the past year. Hong Kong has its unique culture and the Hong Kong film culture is one of the most remarkable one. Therefore, our Pop Popcorn Shop will closely integrated with the Hong Kong film culture, and create a well-known local brand image, which can attractive to local residents who like to eat popcorn or like to see movies, and the tourists who interest in the Hong Kong culture or movies. We can effectively compete with other popcorn store because we offer a high quality, various tasty flavors, as well as healthy popcorn with value price to consumers. More importantly, we provide customize service, which customers can make their own flavor popcorn and even the packages according to their preference. The particular customize service as well as the film culture brand image is our two brightest spots, which can make us distinguish with other competitors and become our distinct competencies. The marketing objective in the first year is to build up our brand awareness through our various marketing communication methods and we will continue to focus on increasing our brand equity in the next two years. The primary financial objectives are to achieve first-year sales revenue of HKD1,580,000 (USD 203,820) and reach profitability. The revenue will be expected...
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...COPYRIGHT© 2004-2011 All rights reserved The Truth about Six Pack Abs by Michael Geary - Certified Nutrition Specialist, Certified Personal Trainer Founder – TruthAboutAbs.com BusyManFitness.com AvalancheSkiTraining.com DISCLAIMER: The information provided by this Web Site or this company is not a substitute for a face-to-face consultation with your physician, and should not be construed as individual medical advice. If a condition persists, please contact your physician. The testimonials on this Web Site are individual cases and do not guarantee that you will get the same results. This site is provided for personal and informational purposes only. This site is not to be construed as any attempt to either prescribe or practice medicine. Neither is the site to be understood as putting forth any cure for any type of acute or chronic health problem. You should always consult with a competent, fully licensed medical professional when making any decision regarding your health. The owners of this site will use reasonable efforts to include up-to-date and accurate information on this Internet site, but make no representations, warranties, or assurances as to the accuracy, currency, or completeness of the information provided. The owners of this site shall not be liable for any damages or injury resulting from your access to, or inability to access, this Internet site, or from your reliance upon any information provided on this site. All rights reserved. No part of this publication...
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...popcorn, potatoes, cookies, spaghetti, soft drinks, corn, and cherry pie. They also come in a variety of forms. The most common and abundant forms are sugars, fibers, and starches. The basic building block of every carbohydrate is a sugar molecule, a simple union of carbon, hydrogen, and oxygen. Starches and fibers are essentially chains of sugar molecules. Some contain hundreds of sugars. Some chains are straight, others branch wildly. Carbohydrates were once grouped into two main categories. Simple carbohydrates included sugars such as fruit sugar (fructose), corn or grape sugar (dextrose or glucose), and table sugar (sucrose). Complex carbohydrates included everything made of three or more linked sugars. Complex carbohydrates were thought to be the healthiest to eat, while simple carbohydrates weren’t so great. It turns out that the picture is more complicated than that. The digestive system handles all carbohydrates in much the same way—it breaks them down (or tries to break them down) into single sugar molecules, since only these are small enough to cross into the bloodstream. It also converts most digestible carbohydrates into glucose (also known as blood sugar), because cells are designed to use this as a universal energy source. Fiber is an exception. It is put together in such a way that it can’t be broken down into sugar molecules, and so it passes through the body undigested. Fiber comes in two varieties: soluble fiber dissolves in water, while insoluble fiber does...
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...Ghirardelhi Chocolates Ms Sudha Chandran Vijay Kumar Ashutosh Ms Anuradha For: Dr. S Vasudevan Executive Summary Ghirardelhi Chocolate Factory is a confectionery manufacturer franchisor with 30 stores in 4 states viz Mumbai Tamil Nadu, Bangalore and Chennai. It is in the business of premium chocolates and other confectionery products. The business believes that it should seek opportunities to continue to their growth by providing good quality, variety, comfortable store ambience and atmosphere. Market penetration will create strong name recognition, which is essential for the company’s expansion plan. The management of Ghirardelhi Factory is the responsibility of the franchisee that commits to continue the growth of the business. This is part of an expansion strategy as the company always plans to open company-owned and franchised stores. The franchised stores enable the company to open more stores quickly with no capital investment. Our consumers are mainly corporate employees and impulse buyers, Our business is proposing Metro Mall in Chennai as the next site location. This location has all the essentials needed for Ghirardelhi Factory to continue its tradition of selling chocolates to its target market,. Ghirardelhi Factory will continue to provide quality confectioneries to corporate.. The in-store demonstrations of chocolate are sure to satisfy the sweet tooth of our client base. Ghirardelhi...
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...Chapter 1: Introduction 1.0 Introduction 1.1 Name of the Company Our company name is Friends Café. The reason we decided to come out with this name is because of:- 1.1.1 Name of Relationship It is because five of us are close friends since in college. If people came to our cafe also they make friends with us and other customer because we always serve with smiling. 1.1.2 Reputation It is because we want our café different from other café and for sure want a good reputation. Friends Café is representing our main product of business that is café while cake is representing other service that we provided in our business that is food and beverage. The used of café and picture is to make the logo more interesting, make it not look to messy as well as to make the people easy to remember Friends Café. Because we want to create something different than other café shop and bring a relaxing and simple ambiance or concept for our café shop so our customer can fell that they truly fell the relaxing experience in Friends Café. 1.2 Nature of Business Our Friends Café is exclusive and relaxing café which serve a various type of coffee and other food and beverages for consumption on our cafe. We highly specialized quality of our coffee from New Zeeland coffee bean. Along with the espresso drink and brewed coffee, we also sold some refreshment beverages in our coffee shop. We also offer fresh juice, cakes and muffins. The menu of our coffee shop will be built...
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...Professional Presence & Influence Janene Mills Loga Western Governor's University Professional Presence and Influence C351 Professional Presence & Influence Introduction In these days of HCAHPS scores, and patient satisfaction being tied to reimbursement, it can be vitally important for the success of a healthcare facility, to have nurses who strive for quality relationships with their patients because this can influence the perception of the care received. A very important part of this is the professional presence the nurse conveys. A nurse’s professional presence is uniquely personalized; it is influenced by their own views on health and medicine, individual personality traits, how mindful they are in their practice, and in the type of healing environment in which they may be practicing. Professional Presence Models of Health and Healing Dr. Larry Dossey, MD describes his theory of Western Medicine as having three Eras’. (Dossey) Era One, which he states to have started in the 1860’s and continued to the 1940’s. Era Two, which he proposes to have begun in the post World War II period to recent times. Era Three is the most recent which he states is an emerging shift to a new focus which he calls “Transpersonal Medicine”. In Era One, Dr. Dossey describes the practice of medicine as being only physical in nature. He equates this era as focusing on the body and mind, and their functioning only in a physical way, not related to one another. He describes...
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...Chapter 1: AWA Introduction | To download section click button or click on “File Save as..” in the upper left-corner of your browser | | The Analytical Writing Assessment (AWA) consists of two 30-minute sections, the Analysis of Issue essay and the Analysis of Argument essay. You will receive a grade from 1 to 6, which will be sent with your GRE scores.The good news is that the AWA can be beaten.The essay topics are available for you to review beforehand. The structures for the AWA answers are simple and may be learned. In addition, while much GRE preparation may appear "useless" and without any merit beyond test day, the skills, reasoning tools, and techniques you learn for the AWA may be applied to any essay or persuasive writing. These skills will help you throughout business school and beyond. 800score has graded thousands of essays from GRE candidates and we have an unparalleled knowledge of where students go wrong. Here are some tips before we get started: * Grammar and spelling is, by-and-large, less important than structure and content. Focus on structure and your argument formation. * Take plenty of timed practice tests on a computer. Our sample essays on the site are designed for you to take timed practice essays and be evaluated. * Do not procrastinate AWA preparation. Students tend to put off the AWA until it is too late and then they cannot adequately prepare. | Chapter 2 - Section 1: Analysis of Issue | The Analysis of Issue...
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...Genetics and Tooth Decay Aborigines of Australia Nutritive Values of Diets Compared Fat-soluble Vitamins and Activators Mantesh Why Tooth Decay with Modern Civilization? Weston Price's Tooth Decay Curing Protocol Dr. Price's Protocol Summarized Chapter 2 References CHAPTER 3 MAKE YOUR TEETH STRONG WITH FAT-SOLUBLE VITAMINS How Teeth Remineralize 101 Hormones and Tooth Decay Cholesterol The Miracle of Vitamin D Vital Fat-Soluble Vitamin A Cod Liver Oil Heals Cavities Weston Price’s Activator X More Fat-Soluble Vitamin Sources: Bone Marrow, Brain, Kidneys, and Glands Organs from the Water Fat-soluble Vitamin Summary Chapter 3 References CHAPTER 4 REMINERALIZE YOUR TEETH WITH WISE FOOD CHOICES The Town without a Toothache Deceptive Labeling Pasteurization Kills Milk Obtaining Raw Milk Good Soup Heals Your Teeth Blood Sugar Sweeteners Protein for Your Teeth Protein Assimilation...
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...EXECUTIVE SUMMARY Type of Business E.S. Food Corporation is a corporation established in 2013 that will offer a new product and made from vegetables and fish. The company’s goal is to endorse the production of healthy patties made from organic ingredients. Management Highlights E.S. Food Corporation chose corporation as our form of organization. It is formed and authorized by law to act as a single person although constituted by one or more persons and legally endowed with various rights and duties including the capacity of succession. The associates are known as shareholders and each of their shares in the ownership, control and profits of the corporation is determined by the portion of shares in the company that they own. Success of the company will depend on the input, perseverance and endeavour that they will be providing. Marketing Highlights The company focus their energies on the food industry, particularly- burger patties, which is made up of horseradish and mongo beans. It is low in cholesterol, rich in protein and fights against cancer. Our product is new to the food business ventures that may capture the attention of those who are food lovers through with the product’s Unique Selling Proposition. We see this as an opportunity and advantage to generate effectual marketing and advertising. Financial Highlights The study of the financial stability of the company will only consider years 2014 to 2018 financial accounts. The figures we have in...
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