...Marketing Plan: Super Good Sugar Scrub Traci Buxton French Salem International University August 31, 2013 Abstract: The Super Good Chocolate Love Sugar Scrub marketing campaign will focus on the development and launch of a sugar-based body polish product within the skincare line of a startup organic and natural cosmetics company named Mandy’s Garden Home. The company is primarily an e-commerce company with local product distribution and plans for later regional and national B2B marketing and distribution. The target audience is primarily a socially and fashion conscious college-educated female aged 18-34 with a household income of approximately $60,000 per year. Marketing efforts will focus on educating the target market on the benefits of using organic beauty products, heightening brand awareness, generating product interest and stimulating sales. Primary communication channels will be through digital media with limited direct mail marketing and print media content distribution. Market campaign goals include 1) market revenue of $60,000 in the next 12 months; 2) development of 500 new customers and 200 repeat customers over the next 12 months and 3) distribution of the product by three regional natural products vendors over the next 12 months. SWOT Analysis Strengths: 1) The organic and natural skin care industry is growing rapidly and the Super Good brand is well positioned to take advantage of increased interest in holistic care and wellness products (PR Newswire...
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...Pineapple Peelings as Vinegar II. TABLE OF CONTENTS Title Page Abstract…………………………………………………………... 1 Research Plan…………………………………………………….. 2 * Introduction………………………………………………….. 2 * Statement of the Problem…………………………………….. 2 * Significance of the Study…………………………………….. 2 * Scope,Delimitation and Limitations………………………….. 2 * Definition of Terms…………………………………………… 3 Review of Related Literature……………………………………… 4 Methodology……………………………………………………… 5 * Materials………………………………………………………. 5 * Procedures…………………………………………………….. 5 Result of Discussion………………………………………………. 6 * Tabular Presentation………………………………………….. 6 * Analysis………………………………………………………. 6 * Interpretation…………………………………………………. 6 Conclusion………………………………………………………... 7 Recommendation…………………………………………………. 7 References………………………………………………………… 7 Acknowledgement………………………………………………… 8 III. ABSTRACT The pineapple is a tropical plant and fruit. It is an example of a multiple fruit: multiple, spirally-arranged flowers along the axis, each produce a fleshy fruit that becomes pressed against the fruits of adjacent flowers, forming what appears to be a single fleshy fruit. Pimeapples are the only eration fruit in widespread cultivation. It is one of the most commercially important plants which carry out Crassulacean acid metabolism or CAM photosynthesis. The pineapple has a peelings which we considered as waste but in just a simple and easiest way we can make it into another...
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...22 Home Remedies for Acne & Pesky Pimples Your skin is your friend. You like your skin. Your skin likes you. It protects you from the elements and literally keeps you together. You in turn do your best to protect it from any kind of damage. Then, one day, acne rears its ugly head, and you suddenly hate your skin. What do you do then? Turn to harsh chemicals, and expensive scrubs? That’s a fine way to thank a friend who’s been there for you since day one. Your epidermis isn’t at fault here-it can’t help that your hormones are causing all that extra sebum to clog up your pores, or the fact that bacteria is running rampant. If your skin could talk it would say something along the lines of “patience, grasshopper. Treat me right and I shall repay you in kind.” That’s just a guess, anyways. The point is, natural acne remedies are a good way to get rid of it, or at least hold it at bay. They make you step back and really figure out what’s going on with your skin, and how to work with it. Chances are, your skin will repay you in kind for not simply ravaging it with strange chemicals-and your wallet will probably thank you too. 1. Apply some apple cider vinegar Apple cider vinegar is a powerhouse when it comes to acting as an acne remedy. Why? It kills off the bacteria that may be causing all the trouble in the first place. It also becomes alkaline, and balances the pH of your skin, which in turn makes it harder for bacteria to thrive. To top it off it’s an astringent, like lemon...
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...isolation because of one of these bacteria’s and then discharged from the hospital after they are well. If these organisms are on the bedside table or the handrails the patient is already cured so it will not affect them. What about the patient coming in the room next? It is left to the housekeepers to clean the room well enough to prevent the spread of these infections. These infections that are spread from one patient to another are called nosocomial infections. They are hospital acquired bacteria’s. I came to this topic after my daughter had this exact thing happen to her. She is a brittle diabetic and at one point required a lot of hospital visits. After one of these visits she started to develop a boil. This in turn caused her blood sugar to go up and we ended up back in the hospital. Thinking the boil was a spider bite we were surprised to find out it was methicillin-resistant Staphylococcus aureus (MRSA). They explained that it was a nosocomial infection that was probably acquired on our last hospital visit. When asked how she got it they said it was multi resistant and was passed from something she came in contact with that another patient would have touched. This is a problem that has been on the rise over the recent decade. Because bacteria has become more resistant for other reasons they live on surfaces longer. Once they find a person who has a weakened immune system or no antibiotic in their system they settle in on the new host. The issue has been addressed in...
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...largest program for the commercial use of biomass for energy purposes in the world. Two years later, Professor Expedito Parente, of the Ceará Federal University, discovered biodiesel made from cotton oil and, in 1980, he registered the first world wide biodiesel patent, now in the public domain. Throughout the world, with the passing of the years and the intermittent energy crises, associated to a greater demand for fossil fuels, new and strong stimuli emerged for the development of production technologies both for ethanol and biodiesel. These two products are starting to have a leading role in the world’s energy matrix and in the international fuel market. Thanks to its climate, geography, vast areas available for cultivating grain and sugar cane and, also, the high technology developed by Petrobras, in the past few years Brazil has become, in world terms, one of the largest producers of biofuels, with a singular and enviable potential Presentation for growth. Currently, nine out of ten cars sold in Brazil have flex fuel engines, that is, they are...
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...UNILEVER | DOVE SOAP | Product: Dove Soap Submitted By:Muhammad Shoaib 25021Bakhtawar Jabeen 20181Gufran Ahmed 24845Shabahat Naureen 24838Submitted to: Ms.Ayesha Aman | Acknowledgement ------------------------------------------------- Alhamdulillah, we are very grateful to the Almighty “ALLAH”, who have bestowed us the will to complete our assignment about “DOVE” which is connected to our scheme Principles of Marketing, Here, we would like to take this opportunity to express our highest gratitude and compliment to the people who are involved directly or indirectly in this report. In this report we examine the importance of the marketing strategies for the Unilever firm like DOVE. We have analysis of how a product’s sales are driven by brand name, weighted for market leadership, stability and ability to cross national borders. Beside, the product’s prices usually reflect its proper value in the eyes of the consumer. It’s always not a good idea that the strategy of offering lower prices is to penetrate the advantaged economies. Thank you to all people who are involved in making our report / assignment a successful one and may all your help and effort are blessed. We give honor and privilege to our respected resource person who helped us in thinking in the right direction by giving us this challenging task. JAZAKALLAH ------------------------------------------------- LETTER OF TRANSMITTAL 23rd MAY-2012 SUBJECT: SUBMISSION OF...
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...~ UTTERWORTH E I N E M A N N 0261-5177(95)00082--8 Tourism Management, Vol. 16, No. 8, pp. 593-61)4, 1995 Copyright © 1995 Elsevier Science Ltd Printed in Great Britain. All rights reserved 11261-5177/95 $10.0(1 + 0.00 Alternative tourism in Montserrat David B Weaver Luther College, University of Regina, Regina, Saskatchewan, Canada $4S 0.42 Small island states or dependencies have increasingly turned to international mass tourism as a strategy for overcoming their underdeveloped status. However, mounting criticism of this sector has increased the interest in alternative tourism. The Caribbean island of Montserrat is well positioned to implement an ecotourism strategy based on the island's scenic beauty, biodiversity and historical/cultural attributes. This would augment an already unconventional tourism product emphasizing low-density residential tourism. The fact that few tangible initiatives have so far been taken in the direction of ecotourism is not problematic, since careful planning is advisable given the risks inherent in any form of tourism, and given existing and potential problems which could threaten its viability. A Montserrat Heritage Trail network is proposed as the centrepiece of this ecotourism product, while various marketing and institutional initiatives are recommended. Keywords: Montserrat, alternative tourism, ecotourism, small islands Peripheral regions are continuously struggling to identify activities which will contribute to the goals...
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...CASE Procter & Gamble, Inc. Scope As Gwen Hearst looked at the year-end report, she was pleased to see that Scope held a 32 percent share of the Canadian mouthwash market for 1990. She had been concerned about the inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble's (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit-as a "plaque fighter"-and indications were that other brands, such as Listerine, were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats. Her specific task was to prepare a marketing plan for P&G's mouthwash business for the next three years. It was early February 1991, and she would be presenting the plan to senior management in March. ■ COMPANY BACKGROUND Based on a philosophy of providing products of superior quality and value...
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...CHAPTER 1 INTRODUCTION As the demand of Food Industry continues to upsurge at the present time, people as the consumers tend to explore for a unique food outlet which can offer products suitable to their taste and preferences. Since meals on the go are nothing new in the Food Service Industry, there is an outgrowing demand of people who are looking for healthy, “Home- Cooked Meals” and finding them outside their traditional way of eating. Food that is flavorful and healthy is making the grade, which explains why ethnic or native meals are among top home meal replacement preferences. Hence, Food chains are becoming popular already. Considering this fact, the proposed business is entitled “Harampangan ha Sinirangan”, this has the quickness of the service in fast-food chains and the convenience that most upscale restaurants gives to its customers and top it all with meals and delicacies that are inspired by purely Eastern Visayas Cuisine. The local residents and tourists as the major target beneficiaries, tend to discover a place where to gather, relax, enjoy and eat something new. Having these ideas, the proposed business would be a place that would cater with that needs and wants. It would be first Food Outlet that would offer purely native meals and delicacies. The proposed business would be situated at Real Street, Sagkahan Tacloban City. It is therefore accessible and is located near with the prospective target consumers. The proposed business would not only...
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...GLOBAL MASTER BUSINESS ADMISTRATION Research Methodology Study on determining demand and consumer preferences for menu in Uzbek restaurant BEKZOD LOKAEV FARUDDIN ESHMIRZAEV CONTENTS I. Introduction 1.1. Research question 1.2. Research objective II. Survey on determining demand and consumer preferences for menu in Uzbek restaurant 2.1. Determining demand 2.2. Defining consumers’ preferences for menu 2.2.1. Salads 2.2.2. Apitizers 2.2.3. Soups 2.2.4. Main courses 2.3. Questionnaire III. Empirical Findings 3.1. Demographic information of the respondents 3.2. Results of questions about determining demand 4.3. Most preferred salads. 4.4. Most preferred apitizers 4.5 Most preferred soups 4.6 Most preferred main courses IV. Conclusion VII. List of References Introduction Consumer demand for traditional uzbek meals will increased substantially in recent years in Daegu. 1. Research Question This study is intended to describe and analyze how the certain factors influence on Consumer Demant in uzbek national foods Choice by consumers and explore the consumer motives for choosing the brands. The research question is How much demand is there for uzbek foods? What foods and drinks do consumers...
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...National Cancer Institute U.S. Department of HealtH anD HUman ServiceS Support for People With Cancer Eating Hints Before, During, and After Cancer Treatment national institutes of Health About this Book Eating Hints is written for you—someone who is about to get, or is now getting, cancer treatment. Your family, friends, and others close to you may also want to read this book. You can use this book before, during, and after cancer treatment. It has hints about common types of eating problems, along with ways to manage them. This book covers: u What you should know about cancer treatment, eating well, and eating problems u How feelings can affect appetite u Hints to manage eating problems u How to eat well after cancer treatment ends u Foods and drinks to help with certain eating problems u Ways to learn more Talk with your doctor, nurse, or dietitian about any eating problems that might affect you during cancer treatment. He or she may suggest that you read certain sections or follow some of the tips. Rather than read this book from beginning to end, look at just those sections you need now. Later, you can always read more. Table of Contents What You Should Know About Cancer Treatment, Eating Well, and Eating Problems .........................................................................1 Feelings Can Affect Your Appetite During Cancer Treatment ......................................................................................................
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...Copyright © eContent Management Pty Ltd. Contemporary Nurse (2007) 24: 33–44. Telling stories: Nurses, politics and Aboriginal Australians, circa 1900–1980s ABSTRACT The focus of this paper is stories by, and about (mainly non-Aboriginal) Registered Nurses working in hospitals and clinics in remote areas of Australia from the early 1900s to the 1980s as they came into contact with, or cared for, Aboriginal people. Government policies that controlled and regulated Aboriginal Australians provide the context for these stories. Memoirs and other contemporary sources reveal the ways in which government policies in different eras influenced nurse’s attitudes and clinical practice in relation to Aboriginal people, and helped institutionalise racism in health care. Up until the 1970s, most nurses in this study unquestioningly accepted firstly segregation, then assimilation policies and their underlying paternalistic ideologies, and incorporated them into their practice. The quite marked politicisation of Aboriginal issues in the 1970s in Australia and the move towards selfdetermination for Aboriginal people politicised many – but not all – nurses. For the first time, many nurses engaged in a robust critique of government policies and what this meant for their practice and for Aboriginal health. Other nurses, however, continued as they had before – neither questioning prevailing policy nor its effects on their practice. It is argued that only by understanding and confronting the...
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...Helping Your Child Learn Science U.S. Department of Education Margaret Spellings Secretary First published in September 1992. Revised in 2004 and 2005. This booklet is in the public domain. Authorization to reproduce it in whole or in part for educational purposes is granted. While permission to reprint this publication is not necessary, the citation should be: U.S. Department of Education, Office of Communications and Outreach, Helping Your Child Learn Science, Washington, D.C., 2005. To order copies of this publication in English or Spanish, write to: ED Pubs Education Publications Center U.S. Department of Education P.O. Box 1398 Jessup, MD 20794-1398; or fax your request to: (301) 470-1244; or e-mail your request to: edpubs@inet.ed.gov. or call in your request toll-free: 1-877-433-7827 (1-877-4-ED-PUBS). If 877 is not yet available in your area, call 1-800-872-5327 (1-800-USA-LEARN). Those who use a telecommunications device for the deaf (TDD) or a teletypewriter (TTY), should call 1-800-437-0833. or order online at: www.edpubs.org/webstore/Content/search.asp This publication is also available on the Department’s Web site at: www.ed.gov/parents/academic/help/hyc.html On request, this publication is available in alternate formats, such as Braille, large print, audiotape, or computer diskette. For more information, please contact the Department’s Alternate Format Center at (202) 260-9895 or (202) 205-0818. Children’s books and magazines are mentioned in this booklet...
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...HISTORY OF BAKING On today’s market there is a never ending variety of the most delicious sweets and pastries to please both the palate and the eyes. We have become so used to this diverse range of bread, mouth watering pastries and cakes that seldom we ask just how they come into existence. I guess my initial interest in the origin of the baking industry was not aroused by accident; rather I suspect it was kindled by a chain of events occurring earlier in my life... My Grandfather owned a small hotel and bakery in Switzerland and when he retired my father who was an excellent pastry cook continued the business. As a small child I spent many hours watching my dad at work and later followed in his footsteps almost as a matter of course. Then again, I have a suspicion that it may have been “fate-by-design” that made me take up pastry-cooking. The question still remains, was my career pre-determined by the fact that my grandfather had thousands of letterheads printed for his bakery which included his name? The prospect of a hefty quantity discount would no doubt have made perfect sense to my frugal fore bearer; it must have been so much cheaper getting all this printing done in a big way. Grandfather should have realised (and I suspect that he might have) that there was not the slightest chance that any one generation could ever use up this huge mountain of stationery. Granddad’s first name “Fritz” was also my father’s first name and when I was born there was never any question...
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...CASE Procter & Gamble, Inc. Scope As Gwen Hearst looked at the year-end report, she was pleased to see that Scope held a 32 percent share of the Canadian mouthwash market for 1990. She had been concerned about the inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As Brand Manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit—as a “plaque fighter”—and indications were that other brands, such as Listerine, were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats. Her specific task was to prepare a marketing plan for P&G’s mouthwash business for the next three years. It was early February 1991, and she would be presenting the plan to senior management in March. ■ COMPANY BACKGROUND Based on a philosophy of providing products of superior quality and value that best fill the needs of consumers, Procter & Gamble is one of the most successful consumer goods companies in the world...
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